Results for the tag: #website monetization

12.01.2023
In-App Header Bidding Guide for Publishers

We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]

05.01.2023
Google’s Side Rail Ads – Should Publishers Use Them?

On November 30, 2022, Google announced a launch of a new ad format called side rails.  This comes as […]

23.12.2022
A guide to Amazon Publisher Services: UAM and TAM

Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]

13.12.2022
How to Integrate Amazon’s Unified Ad Marketplace (UAM) with Header Bidding

Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]

08.12.2022
7 Main AdTech Trends Publishers Need to Know

The most significant advancement in the advertising sector in the last three decades may be adtech. Google and Facebook […]

25.11.2022
A Guide to Google Open Bidding

Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]

15.11.2022
What is a Header Bidding Wrapper?

Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]

10.11.2022
What is Prebid Server?

Prebid.org community continues to expand, and the years of work are paying off. Prebid.js was designed in 2015 by […]

04.11.2022
What is Header Bidding? | A Complete Guide for Publishers

Header bidding technology is the gold standard of the programmatic ecosystem. Many publishers seek to leverage header bidding themselves […]

03.11.2022
What is a Prebid Adapter? | 4 Best Adapters for Publishers

Prebid adapter allows publishers to collaborate with a demand partner, as well as the agencies and advertisers it has […]

13.10.2022
How to Identify and Monetize the Best Sites for Flipping

[ Guest Post ] Flipping isn’t a new concept—but website flipping is certainly on the rise, thanks to the […]

06.10.2022
What is Prebid? | Everything Publishers Should Know

Prebid is an open-source header bidding wrapper that’s accessible to anyone and is used by many publishers today.  With […]

28.09.2022
What is a Bid Request and How Does it Work?

A bid request helps publishers and advertisers to agree on a mutually beneficial ad slot deal. At the same […]

16.09.2022
Banner Sizes: Best-Performing Banner Ads for Publishers in 2023

Banner ads are the most popular form of display advertising. For the most part, banner ads contributed to the […]

19.08.2022
In-App Advertising Guide for Publishers

In-app advertising is an essential monetization strategy for mobile publishers, as apps are one of the most effective advertising […]

11.08.2022
What is Banner Blindness, and How to Reduce it?

Banner blindness can be the reason for your ad underperformance. It’s an issue for the whole advertising industry, because […]

08.08.2022
How to Make Money with Google AdSense?

You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – Add […]

04.08.2022
Tips to Efficiently Manage Unsold Ad Space

Remnant inventory is the leftover ad space after the premium deals. If you’re a publisher, you probably have ad […]

02.08.2022
11 Tips on How to Increase Website Loading Speed in 2023

Search engines like Google prioritize pages that load fast. Therefore, the position of a webpage’s ranking in search results […]

28.07.2022
How to Increase User Engagement on the Website? | 6 Key Strategies

User engagement is one of the key metrics every website owner strives to optimize. A recent study from Microsoft […]

13.07.2022
VAST Error Codes And How to Fix Them!

VAST (Video Ad Serving Template) is a script that allows communication between video players and ad servers. Publishers can […]

07.06.2022
Ad Viewability | What is It and How to Improve It?

Ad viewability is one of the most frequently discussed topics in the advertising industry. It’s sometimes referred to as […]

02.06.2022
Top 5 Website Monetization Mistakes You Should Avoid

Website monetization is one of the best and most common strategies to support publishers and content creators. Website monetization […]

01.06.2022
Google Think Partner ’22 Key Takeaways 

Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]

24.05.2022
Where to Place Ads on Your Website? | A Guide for Publishers

Choosing the best ad placement for your website is a tedious process. You have to consider many different factors […]

12.05.2022
What is Supply Path Optimization (SPO) in Programmatic

Supply path optimization, or SPO, became an adtech industry’s buzzword in 2016. Supply path optimization in programmatic is not […]

28.04.2022
7 Tips to Improve User Experience with Ads 

We hear a lot about how to improve user experience these days. Ultimately, with Google’s Page Experience update and […]

10.03.2022
What is a Walled Garden in AdTech Industry?

A walled garden is a popular term these days. Ever wondered what it means? The history of walled gardens […]

24.02.2022
What is Google AMP and is It Still a Thing in 2022?

Accelerated Mobile Pages, or AMP, is an open-source framework launched in 2016 by Google and backed up by big […]

17.02.2022
Native Ads vs Display Ads | Main Differences Explained

The first display ad was served on HotWired.com in 1994. Native advertising as well as display advertising have been […]

27.01.2022
How to Monetize a Website in 2023 | The A to Z Guide

Wondering how to monetize a website? We got you covered! Sustainable website monetization is one of the top priorities […]

19.01.2022
What are the Differences Between DSPs, SSPs and DMPs?

Demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP) are the building blocks of advertising technology. All […]

12.01.2022
8 Benefits of Website Monetization Platforms

Since creating content consistently is a difficult job in itself, many publishers reach out to website monetization platforms to […]

28.12.2021
Google AdSense or Monetization Platforms | How To Choose?

If you’re currently monetizing your website with Google AdSense, you’re in the right place.  Why? Because you might be […]

22.12.2021
Ads.txt Guide | What is It and How to Implement It?

Ads.txt file has been introduced by the IAB Tech Lab in 2017. It intends to protect ad inventory and […]

16.12.2021
Google AdX vs Google AdSense | Differences Explained

Google AdSense and Google Ad Exchange (AdX) are advertising platforms, both run by Google. They allow publishers to gain […]

14.12.2021
Internal Links vs External Links | Differences Explained

Utilizing internal and external links are both great SEO tips to supplement your overall SEO strategy in 2022. In […]

21.10.2021
What is Ad Refresh and Is It Necessary for Your Website?

Ad refresh is one of the techniques that allows publishers to maximize their ad revenue. However, it’s important to […]

06.10.2021
Google AdSense Bid Types and Tips | Explained

Google AdSense has different bid types, which impact how publishers are earning their ad revenue. It’s important to understand […]

23.09.2021
What is an Ad Server? | A Complete Guide for Publishers

The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important.  […]

01.09.2021
How Will Automation Impact Digital Advertising?

[ Guest Post ] Automation has a huge potential for the digital marketing and advertising sector. Digital ads have […]

25.08.2021
Setupad Clients Don’t Worry About MCM Update, Do You?

You might have heard about Google Ad Exchange (AdX), and for you to keep using it, you’ll need to […]

10.08.2021
Double Your Ad Revenue with Setupad | Website Yield Formula

Recently Setupad added a new additional section in the Client UI-Yield Formula. We are proud to present our long-term […]

02.08.2021
Better Ads Standards: What Publishers Need to Know

For years the advertising industry needed a solution that would conceptualize acceptable ad formats. And we finally saw it […]

22.07.2021
SSP vs Monetization Platform | Difference Explained

For many online publishers, programmatic advertising is an important source of revenue.  As you may already know, there are […]

13.07.2021
Header Bidding vs Waterfall | Differences Explained

Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]

20.05.2021
What is Ad Discrepancy and How to Reduce It

You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]

07.05.2021
3 Tips for Price Floor Optimization in Programmatic

In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]

30.04.2021
Insertion Order (IO): Everything Publishers Should Know

If you, as a publisher, had previously closed or currently have direct deals with advertisers, you might have heard […]

31.03.2021
How Many Ads Should I Put on My Website?

There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]