Results for the tag: #website monetization
We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]
On November 30, 2022, Google announced a launch of a new ad format called side rails. This comes as […]
Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]
Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]
The most significant advancement in the advertising sector in the last three decades may be adtech. Google and Facebook […]
Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]
Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]
Prebid.org community continues to expand, and the years of work are paying off. Prebid.js was designed in 2015 by […]
Header bidding technology is the gold standard of the programmatic ecosystem. Many publishers seek to leverage header bidding themselves […]
Prebid adapter allows publishers to collaborate with a demand partner, as well as the agencies and advertisers it has […]
[ Guest Post ] Flipping isn’t a new concept—but website flipping is certainly on the rise, thanks to the […]
Prebid is an open-source header bidding wrapper that’s accessible to anyone and is used by many publishers today. With […]
A bid request helps publishers and advertisers to agree on a mutually beneficial ad slot deal. At the same […]
Banner ads are the most popular form of display advertising. For the most part, banner ads contributed to the […]
In-app advertising is an essential monetization strategy for mobile publishers, as apps are one of the most effective advertising […]
Banner blindness can be the reason for your ad underperformance. It’s an issue for the whole advertising industry, because […]
You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – Add […]
Remnant inventory is the leftover ad space after the premium deals. If you’re a publisher, you probably have ad […]
Search engines like Google prioritize pages that load fast. Therefore, the position of a webpage’s ranking in search results […]
User engagement is one of the key metrics every website owner strives to optimize. A recent study from Microsoft […]
VAST (Video Ad Serving Template) is a script that allows communication between video players and ad servers. Publishers can […]
Ad viewability is one of the most frequently discussed topics in the advertising industry. It’s sometimes referred to as […]
Website monetization is one of the best and most common strategies to support publishers and content creators. Website monetization […]
Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]
Choosing the best ad placement for your website is a tedious process. You have to consider many different factors […]
Supply path optimization, or SPO, became an adtech industry’s buzzword in 2016. Supply path optimization in programmatic is not […]
We hear a lot about how to improve user experience these days. Ultimately, with Google’s Page Experience update and […]
A walled garden is a popular term these days. Ever wondered what it means? The history of walled gardens […]
Accelerated Mobile Pages, or AMP, is an open-source framework launched in 2016 by Google and backed up by big […]
The first display ad was served on HotWired.com in 1994. Native advertising as well as display advertising have been […]
Wondering how to monetize a website? We got you covered! Sustainable website monetization is one of the top priorities […]
Demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP) are the building blocks of advertising technology. All […]
Since creating content consistently is a difficult job in itself, many publishers reach out to website monetization platforms to […]
If you’re currently monetizing your website with Google AdSense, you’re in the right place. Why? Because you might be […]
Ads.txt file has been introduced by the IAB Tech Lab in 2017. It intends to protect ad inventory and […]
Google AdSense and Google Ad Exchange (AdX) are advertising platforms, both run by Google. They allow publishers to gain […]
Utilizing internal and external links are both great SEO tips to supplement your overall SEO strategy in 2022. In […]
Ad refresh is one of the techniques that allows publishers to maximize their ad revenue. However, it’s important to […]
Google AdSense has different bid types, which impact how publishers are earning their ad revenue. It’s important to understand […]
The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important. […]
[ Guest Post ] Automation has a huge potential for the digital marketing and advertising sector. Digital ads have […]
You might have heard about Google Ad Exchange (AdX), and for you to keep using it, you’ll need to […]
Recently Setupad added a new additional section in the Client UI-Yield Formula. We are proud to present our long-term […]
For years the advertising industry needed a solution that would conceptualize acceptable ad formats. And we finally saw it […]
For many online publishers, programmatic advertising is an important source of revenue. As you may already know, there are […]
Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]
You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]
In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]
If you, as a publisher, had previously closed or currently have direct deals with advertisers, you might have heard […]
There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]
