Results for the tag: #website monetization

Google Publisher Console – What is It, and How to Use It?

The Google Publisher Console (GPC) is an essential tool for publishers who want to optimize their ad delivery process. […]

How to Test Google Ad Manager (DFP) Setup?

Google Ad Manager offers ad testing to publishers so that they can manage their ad inventory more efficiently. The […]

A Guide to Unified Auction for Publishers

Unified auctions enable publishers to sell their ad inventory to multiple buyers simultaneously in a single auction. All buyers […]

Ad Exchange – Complete Guide for Publishers and Advertisers

Ad exchanges provide a marketplace for advertisers and publishers to transact ad inventory in real-time. They give publishers access […]

How to Make Money with Google AdSense in 2023?

You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – You […]

The Ultimate Guide to Google Ad Manager 360 for Publishers

Google Ad Manager (GAM) 360 is a powerful platform that publishers can use to manage their digital advertising inventory […]

4 Types of Programmatic Deals: A Comprehensive Guide

Each publisher’s ad inventory is unique, and there are different ways of selling it–through open and private auctions, preferred […]

Programmatic Advertising: An Ultimate Guide For Publishers

Programmatic advertising is a leading technique for buying and selling digital ads online. This form of advertising opened lucrative […]

Google Ad Manager – An Introduction for Publishers

In June 2018, Google combined its previous advertising platforms, DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), into […]

In-App Header Bidding Guide for Publishers

We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]

Header Bidding on AMP – A Guide for Publishers

In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]

A Guide to Amazon Publisher Services: UAM and TAM

Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]

How to Integrate Amazon’s Unified Ad Marketplace (UAM) with Header Bidding

Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]

What is Video Header Bidding? | A Full Guide for Publishers

Video header bidding has gained approval in the adtech industry due to its rising popularity. Both advertisers and publishers […]

A Guide to Google Open Bidding

Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]

What is a Header Bidding Wrapper?

Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]

What is Prebid Server? community continues to expand, and the years of work are paying off. Prebid.js was designed in 2015 by […]

What is Header Bidding? | A Complete Guide for Publishers

Header bidding technology is the gold standard of the programmatic advertising ecosystem. Many publishers seek to leverage header bidding […]

What is a Prebid Adapter? | 4 Best Adapters for Publishers

Prebid adapter allows publishers to collaborate with a demand partner, as well as the agencies and advertisers it has […]

Client-side vs Server-side Header Bidding | What’s the Difference?

Almost every monetization company utilizes a client-side header bidding model, but the future of programmatic advertising leans towards another […]

What is Prebid? | Everything Publishers Should Know

Prebid is an open-source header bidding wrapper that’s accessible to anyone and is used by many publishers today.  With […]

Google Think Partner ’22 Key Takeaways 

Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]

Google AdSense or Monetization Platforms | How To Choose?

If you’re currently monetizing your website with Google AdSense, you’re in the right place.  Why? Because you might be […]

What is Ad Refresh and Is It Necessary for Your Website?

Ad refresh is one of the techniques that allows publishers to maximize their ad revenue. However, it’s important to […]

Better Ads Standards: What Publishers Need to Know

For years the advertising industry needed a solution that would conceptualize acceptable ad formats. And we finally saw it […]

Header Bidding vs Waterfall | Differences Explained

Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]