Results for the tag: #website monetization

The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important. Why, […]

CPM represents the revenue publishers earn for every thousand impressions that ads receive on their digital platforms. From another […]

Programmatic advertising is a significant evolution from traditional ad buying. Facilitated by RTB technology, programmatic advertising allows for real-time […]

Nowadays, mobile devices are central to our daily lives. Therefore, crafting a good ad campaign emphasizes focusing on the […]

Google AdSense is a widely recognized platform for monetizing websites and blogs through ads, but there many AdSense alternatives […]

How did Setupad increase ad revenue by 474% and eCPM by 73% over Google AdSense on STUDOMAT?  About STUDOMAT […]

For publishers, selecting the right ad network is crucial for maximizing ad revenue, as it directly influences the effectiveness […]

Supply-side platforms (SSPs) streamline the ad-selling process and ensure publishers get the most value from their ad inventory. From […]

AdSense RPM is an important metric in Google AdSense that measures the revenue generated from every 1,000 ad impressions […]

Programmatic display advertising automates the buying and selling process of ad spaces by employing cutting-edge technology like AI and […]

Display advertising is a cornerstone in digital publishing, offering a blend of visual appeal and strategic monetization. For publishers, […]

The partnership between Prebid and Google Ad Manager (GAM) offers publishers a powerful tool to maximize ad revenue while […]

In February 2022, Google ruled out the Scaled Partner Management (SPM) program and switched to Multiple Customer Management (MCM). […]

How did Setupad increase eCPM by 179% compared to Google AdSense? About Coachingtoolbox.net Coachingtoolbox.net founder, Brian Williams, coached high […]

Real-time bidding (RTB) refers to the practice of purchasing and selling ads in real-time on a per-impression basis. It’s […]

How did Setupad increase the client’s ad revenue by 309% compared to Google AdSense? About Ascii-code.com Ascii-code.com was started […]

How did Setupad unlock Google AdX demand and grew ad revenue by 192% on the Kyiv Post with a […]

Frequency capping is the practice of setting a limit on the number of times a particular advertisement is shown […]

Introduction Ad networks, or advertising networks, are platforms or intermediaries connecting advertisers with publishers or website owners. Their main […]

The Google Publisher Console (GPC) is an essential tool for publishers who want to optimize their ad delivery process. […]

Google Ad Manager offers ad testing to publishers so that they can manage their ad inventory more efficiently. The […]

Unified auctions enable publishers to sell their ad inventory to multiple buyers simultaneously in a single auction. All buyers […]

Ad exchanges provide a marketplace for advertisers and publishers to transact ad inventory in real-time. They give publishers access […]

You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – You […]

Google Ad Manager (GAM) 360 is a powerful platform that publishers can use to manage their digital advertising inventory […]

Each publisher’s ad inventory is unique, and there are different ways of selling it–through open and private auctions, preferred […]

Programmatic advertising is a leading technique for buying and selling digital ads online. This form of advertising opened lucrative […]

In June 2018, Google combined its previous advertising platforms, DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), into […]

For more info, check out our comprehensive downloadable guide on in-app advertising here! We’ve already covered in-app advertising and […]

In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]

Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]

Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]

Video header bidding has gained approval in the adtech industry due to its rising popularity. Both advertisers and publishers […]

Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]

Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]

Prebid.org community continues to expand, and the years of work are paying off. Prebid.js was designed in 2015 by […]

Header bidding is an advanced programmatic advertising technique used in digital advertising. Many publishers seek to leverage header bidding […]

Prebid adapter allows publishers to collaborate with a demand partner, as well as the agencies and advertisers it has […]

Almost every monetization company utilizes a client-side header bidding model, but the future of programmatic advertising leans towards another […]

Prebid is an open-source header bidding wrapper that’s accessible to anyone and is used by many publishers today.  With […]

Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]

If you’re currently monetizing your website with Google AdSense, you’re in the right place.  Why? Because you might be […]

Ad refresh is one of the techniques that allows publishers to maximize their ad revenue. However, it’s important to […]

For years the advertising industry needed a solution that would conceptualize acceptable ad formats. And we finally saw it […]

Header bidding lets all advertisers bid at once for an ad spot while waterfalling offers the spot to one […]