Results for the tag: #website monetization

In-App Header Bidding Guide for Publishers

We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]

Google’s Side Rail Ads – Should Publishers Use Them?

On November 30, 2022, Google announced a launch of a new ad format called side rails.  This comes as […]

A guide to Amazon Publisher Services: UAM and TAM

Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]

How to Integrate Amazon’s Unified Ad Marketplace (UAM) with Header Bidding

Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]

7 Main AdTech Trends Publishers Need to Know

The most significant advancement in the advertising sector in the last three decades may be adtech. Google and Facebook […]

A Guide to Google Open Bidding

Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]

What is a Header Bidding Wrapper?

Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]

What is Prebid Server? community continues to expand, and the years of work are paying off. Prebid.js was designed in 2015 by […]

What is Header Bidding? | A Complete Guide for Publishers

Header bidding technology is the gold standard of the programmatic ecosystem. Many publishers seek to leverage header bidding themselves […]

What is a Prebid Adapter? | 4 Best Adapters for Publishers

Prebid adapter allows publishers to collaborate with a demand partner, as well as the agencies and advertisers it has […]

How to Identify and Monetize the Best Sites for Flipping

[ Guest Post ] Flipping isn’t a new concept—but website flipping is certainly on the rise, thanks to the […]

What is Prebid? | Everything Publishers Should Know

Prebid is an open-source header bidding wrapper that’s accessible to anyone and is used by many publishers today.  With […]

What is a Bid Request and How Does it Work?

A bid request helps publishers and advertisers to agree on a mutually beneficial ad slot deal. At the same […]

Banner Sizes: Best-Performing Banner Ads for Publishers in 2023

Banner ads are the most popular form of display advertising. For the most part, banner ads contributed to the […]

In-App Advertising Guide for Publishers

In-app advertising is an essential monetization strategy for mobile publishers, as apps are one of the most effective advertising […]

What is Banner Blindness, and How to Reduce it?

Banner blindness can be the reason for your ad underperformance. It’s an issue for the whole advertising industry, because […]

How to Make Money with Google AdSense?

You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – Add […]

Tips to Efficiently Manage Unsold Ad Space

Remnant inventory is the leftover ad space after the premium deals. If you’re a publisher, you probably have ad […]

11 Tips on How to Increase Website Loading Speed in 2023

Search engines like Google prioritize pages that load fast. Therefore, the position of a webpage’s ranking in search results […]

How to Increase User Engagement on the Website? | 6 Key Strategies

User engagement is one of the key metrics every website owner strives to optimize. A recent study from Microsoft […]

VAST Error Codes And How to Fix Them!

VAST (Video Ad Serving Template) is a script that allows communication between video players and ad servers. Publishers can […]

Ad Viewability | What is It and How to Improve It?

Ad viewability is one of the most frequently discussed topics in the advertising industry. It’s sometimes referred to as […]

Top 5 Website Monetization Mistakes You Should Avoid

Website monetization is one of the best and most common strategies to support publishers and content creators. Website monetization […]

Google Think Partner ’22 Key Takeaways 

Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]

Where to Place Ads on Your Website? | A Guide for Publishers

Choosing the best ad placement for your website is a tedious process. You have to consider many different factors […]

What is Supply Path Optimization (SPO) in Programmatic

Supply path optimization, or SPO, became an adtech industry’s buzzword in 2016. Supply path optimization in programmatic is not […]

7 Tips to Improve User Experience with Ads 

We hear a lot about how to improve user experience these days. Ultimately, with Google’s Page Experience update and […]

What is a Walled Garden in AdTech Industry?

A walled garden is a popular term these days. Ever wondered what it means? The history of walled gardens […]

What is Google AMP and is It Still a Thing in 2022?

Accelerated Mobile Pages, or AMP, is an open-source framework launched in 2016 by Google and backed up by big […]

Native Ads vs Display Ads | Main Differences Explained

The first display ad was served on in 1994. Native advertising as well as display advertising have been […]

How to Monetize a Website in 2023 | The A to Z Guide

Wondering how to monetize a website? We got you covered! Sustainable website monetization is one of the top priorities […]

What are the Differences Between DSPs, SSPs and DMPs?

Demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP) are the building blocks of advertising technology. All […]

8 Benefits of Website Monetization Platforms

Since creating content consistently is a difficult job in itself, many publishers reach out to website monetization platforms to […]

Google AdSense or Monetization Platforms | How To Choose?

If you’re currently monetizing your website with Google AdSense, you’re in the right place.  Why? Because you might be […]

Ads.txt Guide | What is It and How to Implement It?

Ads.txt file has been introduced by the IAB Tech Lab in 2017. It intends to protect ad inventory and […]

Google AdX vs Google AdSense | Differences Explained

Google AdSense and Google Ad Exchange (AdX) are advertising platforms, both run by Google. They allow publishers to gain […]

Internal Links vs External Links | Differences Explained

Utilizing internal and external links are both great SEO tips to supplement your overall SEO strategy in 2022. In […]

What is Ad Refresh and Is It Necessary for Your Website?

Ad refresh is one of the techniques that allows publishers to maximize their ad revenue. However, it’s important to […]

Google AdSense Bid Types and Tips | Explained

Google AdSense has different bid types, which impact how publishers are earning their ad revenue. It’s important to understand […]

What is an Ad Server? | A Complete Guide for Publishers

The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important.  […]

How Will Automation Impact Digital Advertising?

[ Guest Post ] Automation has a huge potential for the digital marketing and advertising sector. Digital ads have […]

Setupad Clients Don’t Worry About MCM Update, Do You?

You might have heard about Google Ad Exchange (AdX), and for you to keep using it, you’ll need to […]

Double Your Ad Revenue with Setupad | Website Yield Formula

Recently Setupad added a new additional section in the Client UI-Yield Formula. We are proud to present our long-term […]

Better Ads Standards: What Publishers Need to Know

For years the advertising industry needed a solution that would conceptualize acceptable ad formats. And we finally saw it […]

SSP vs Monetization Platform | Difference Explained

For many online publishers, programmatic advertising is an important source of revenue.  As you may already know, there are […]

Header Bidding vs Waterfall | Differences Explained

Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]

What is Ad Discrepancy and How to Reduce It

You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]

3 Tips for Price Floor Optimization in Programmatic

In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]

Insertion Order (IO): Everything Publishers Should Know

If you, as a publisher, had previously closed or currently have direct deals with advertisers, you might have heard […]

How Many Ads Should I Put on My Website?

There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]