Results for the tag: #website monetization

19.05.2023
Google Publisher Console – What is It, and How to Use It?

The Google Publisher Console (GPC) is an essential tool for publishers who want to optimize their ad delivery process. […]

12.05.2023
How to Test Google Ad Manager (DFP) Setup?

Google Ad Manager offers ad testing to publishers so that they can manage their ad inventory more efficiently. The […]

28.04.2023
A Guide to Unified Auction for Publishers

Unified auctions enable publishers to sell their ad inventory to multiple buyers simultaneously in a single auction. All buyers […]

21.04.2023
Ad Exchange – Complete Guide for Publishers and Advertisers

Ad exchanges provide a marketplace for advertisers and publishers to transact ad inventory in real-time. They give publishers access […]

28.03.2023
How to Make Money with Google AdSense in 2023?

You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – You […]

27.02.2023
The Ultimate Guide to Google Ad Manager 360 for Publishers

Google Ad Manager (GAM) 360 is a powerful platform that publishers can use to manage their digital advertising inventory […]

23.02.2023
4 Types of Programmatic Deals: A Comprehensive Guide

Each publisher’s ad inventory is unique, and there are different ways of selling it–through open and private auctions, preferred […]

10.02.2023
Programmatic Advertising: An Ultimate Guide For Publishers

Programmatic advertising is a leading technique for buying and selling digital ads online. This form of advertising opened lucrative […]

06.02.2023
Google Ad Manager – An Introduction for Publishers

In June 2018, Google combined its previous advertising platforms, DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), into […]

12.01.2023
In-App Header Bidding Guide for Publishers

We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]

30.12.2022
Header Bidding on AMP – A Guide for Publishers

In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]

23.12.2022
A Guide to Amazon Publisher Services: UAM and TAM

Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]

13.12.2022
How to Integrate Amazon’s Unified Ad Marketplace (UAM) with Header Bidding

Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]

07.12.2022
What is Video Header Bidding? | A Full Guide for Publishers

Video header bidding has gained approval in the adtech industry due to its rising popularity. Both advertisers and publishers […]

25.11.2022
A Guide to Google Open Bidding

Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]

15.11.2022
What is a Header Bidding Wrapper?

Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]

10.11.2022
What is Prebid Server?

Prebid.org community continues to expand, and the years of work are paying off. Prebid.js was designed in 2015 by […]

04.11.2022
What is Header Bidding? | A Complete Guide for Publishers

Header bidding technology is the gold standard of the programmatic advertising ecosystem. Many publishers seek to leverage header bidding […]

03.11.2022
What is a Prebid Adapter? | 4 Best Adapters for Publishers

Prebid adapter allows publishers to collaborate with a demand partner, as well as the agencies and advertisers it has […]

14.10.2022
Client-side vs Server-side Header Bidding | What’s the Difference?

Almost every monetization company utilizes a client-side header bidding model, but the future of programmatic advertising leans towards another […]

06.10.2022
What is Prebid? | Everything Publishers Should Know

Prebid is an open-source header bidding wrapper that’s accessible to anyone and is used by many publishers today.  With […]

01.06.2022
Google Think Partner ’22 Key Takeaways 

Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]

28.12.2021
Google AdSense or Monetization Platforms | How To Choose?

If you’re currently monetizing your website with Google AdSense, you’re in the right place.  Why? Because you might be […]

21.10.2021
What is Ad Refresh and Is It Necessary for Your Website?

Ad refresh is one of the techniques that allows publishers to maximize their ad revenue. However, it’s important to […]

02.08.2021
Better Ads Standards: What Publishers Need to Know

For years the advertising industry needed a solution that would conceptualize acceptable ad formats. And we finally saw it […]

13.07.2021
Header Bidding vs Waterfall | Differences Explained

Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]