Google AdSense
Author: Anete Jodzevica 14 minute read
#Ad Monetization #Google Adsense #Website Monetization
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10 Best Google Adsense Alternatives for Publishers in 2024

Google AdSense is a widely recognized platform for monetizing websites and blogs through ads, but there many AdSense alternatives that can bring even better results. 

Many publishers, whether struggling with AdSense approval, seeking faster payouts, or looking for additional income streams, are considering various alternatives. These alternatives offer great features and provide more flexibility regarding rules and payment thresholds, making them appealing to websites of all sizes. 

So, are you looking for ways to monetize your website without AdSense? 

In this article, we explore the top 10 AdSense alternatives for different websites and publisher needs. Dive into the detailed comparison and find the perfect alternative for you!

A brief overview of Google Adsense

Google AdSense is a free, cost-per-click (CPC) platform that allows publishers to earn money each time someone clicks on the ads. AdSense is a good fit for small publishers new to website monetization

It doesn’t require much technical knowledge, and the setup process is simple. 

If your website meets all eligibility requirements, it will be accepted into the network and granted permission to display ads. 

AdSense can be integrated into the publisher’s website directly. 

The publisher must insert an HTML source code into their web page, after which all relevant ads will become visible to visitors. If you’d like to learn more, check out our full guide on how to start making money with Google AdSense.

What are the main requirements to use Google AdSense?

There are 10 main requirements to use Google AdSense:

  1. You must be over 18 years old. 
  1. You need access to the website’s HTML source code you want to monetize.
  1. Your website should have sufficient content. 
  1. Your website must have original, high-quality content. 
  1. Your website should be at least 6 months old.
  1. You shouldn’t generate or encourage invalid activity on your site (e.g., invalid clicks, invalid traffic). 
  1. Your site should be free from offensive, hateful, and adult content.
  1. You must comply with Google News, AdSense Program, and Google Search Essentials
  1. Your site should have good usability and be free from malware, malicious redirects, phishing, and other bad advertising practices. 
  1. Avoid misleading headings or buttons that can be mistaken for ads. 

How Much Does Google AdSense Pay?

The amount Google AdSense pays publishers varies depending on several factors, such as niche, geographical location, ad formats, ad sizes, number of ads per page, CTR, quality of the content, and the amount of organic traffic.

If you’re wondering how much AdSense pays for 1000 views, then an estimated average CPM for Google AdSense is between $0.5 and $3. But it all depends on your website’s niche. 

Some of the highest-paying AdSense niches for publishers (in the U.S.) in 2024 include:

  • Insurance 

The estimated average CPC that advertisers pay on insurance ads is $17 in high-tier countries like the U.S. 

KeywordTop of page bid (low range)Top of page bid (high range)Search volume
car insurance$3.65$21.29823,000
life insurance$10.83$34.82301,000
health insurance$8.87$33.66
  • Law
KeywordTop of page bid (low range)Top of page bid (high range)Search volume
truck accident lawyer$36.60$600.0074,000
car accident lawyer near me$59.63$325.0074,000
personal injury lawyer near me$41.89$259.48165,000
  • Health and fitness
KeywordTop of page bid (low range)Top of page bid (high range)Search volume
healthy meals near me$2.02$7.25673,000
  • Real estate
KeywordTop of page bid (low range)Top of page bid (high range)Search volume
home appraisal$2.29$10.9718,100
property sales$0.71$10.565,400
home appraisal near me$2.30$7.725,400
  • Digital marketing
KeywordTop of page bid (low range)Top of page bid (high range)Search volume
online email marketing$15.81$64.4218,100
search engine optimization companies$10.18$39.4427,100
internet marketing agency$7.50$26.0014,800
  • Mortgage 
KeywordTop of page bid (low range)Top of page bid (high range)Search volume
cash out refinance$5.06$20.6574,000
best mortgage lenders$5.00$18.2760,500
home loans$5.43$18.3290,500
  • Online learning
KeywordTop of page bid (low range)Top of page bid (high range)Search volume
good online schools$13.78$55.0027,100
online school$10.69$45.7574,000
online classes$6.17$40.3160,500
  • Finance
KeywordTop of page bid (low range)Top of page bid (high range)Search volume
financial advisor$9.95$43.44135,000
financial advisors near me$9.00$36.2849,500
financial planner$6.94$30.7333,100
  • Cybersecurity
KeywordTop of page bid (low range)Top of page bid (high range)Search volume
managed security services$17.24$70.006,600
cyber security online$12.51$49.6733,100
network security$6.07$22.4818,100

Payment models (CPC and CPM)

Publishers can get paid based on clicks (CPC) or impressions (CPM). The amount of money earned per click or impression varies significantly.

  • CPC ads and CPM ads compete with each other in AdSense. The ad expected to earn the most revenue for the publisher gets displayed.

Payment methods

Depending on your payment address, several forms of payment may be available to you, including wire transfer, EFT, EFT via Single Euro Payments Area (SEPA), etc.

Adsense Minimum Payout Requirement 

The Google AdSense payment threshold is $100. 

If your current balance hasn’t reached the payment threshold, your finalized earnings will roll over to the next month until the threshold is met. 

Note: You can see the full payment threshold table here

Google Adsense Pros and Cons

AdSense prosAdSense cons
• It’s a free, self-serve platform

• Easy approval process

• Suitable for small publishers (<100K monthly traffic)

• Easy to set up, no advanced technical skills needed

• Auto Ads option allows users to easily serve ads without investing time in ad setup

• Allows users to choose between responsive and automated ads

• Doesn’t require updating coding for new ads each time

• Links to Google ecosystem (Analytics, YouTube)
• Lacks advanced monetization technology, like header bidding

• Can affect the website loading speed 

• Limited support

• Only uses Google’s demand

• Lacks ad optimization features, therefore it isn’t a good choice for large publishers

• High revenue-sharing percentages (32% for display or 49% for search ads)

• If your account is terminated, you won’t be able to use AdSense again and, in some cases, monetize content with other Google products, like Google Ad Manager

• Auto Ads feature can sometimes put two ads together or display a blank space instead of an ad, which is bad for the user experience

Why Should Publishers Look for Adsense Alternatives?

AdSense is the best option for small and medium-sized publishers with limited technical expertise and resources to devote to ad management and implementation. It’s reliable and simple. 

Exploring AdSense alternatives allows publishers to find the best fit for their specific content and audience, ultimately maximizing their ad revenue potential and ensuring a more stable and diversified income.

Better ad types

Alternatives to AdSense often offer a wider variety of ad formats, including native ads, video ads, rich media, and interactive banners, which aren’t available through AdSense.

These diverse ad types enable publishers to experiment with different strategies and choose formats that best align with their content and audience preferences, potentially leading to better monetization outcomes. 

Higher customization options

Despite being a well-established ad network, AdSense’s contextual ads might not always match the style or layout of the website. Various ad networks provide greater options.

Although the customization possibilities vary from service to service, many networks allow you to match your website’s original content and theme with the size and color of the ad units.

Better customer support

AdSense alternatives often distinguish themselves through enhanced customer support. These platforms typically offer more personalized and responsive customer service, with dedicated account managers and support teams that provide tailored assistance. 

This level of support is particularly beneficial for publishers who require guidance in optimizing ad placements, navigating platform features, or addressing specific challenges. 

Additional revenue sources

Diversification of revenue streams is crucial. Relying solely on AdSense can be risky, as policy changes or CPC rate fluctuations can significantly impact earnings. 

Alternatives often offer more competitive revenue shares, advanced targeting options, and different ad formats, potentially leading to higher earnings and better user engagement. 

10 Best Google Adsense Alternatives

1. Setupad

Setupad, a Google Certified Publishing Partner (GCPP) and Prebid member, offers an advanced ad stack, its own ad server, 11 server-to-server integrations, and 31 premium demand partners. 

Their standout feature is exceptional customer service, including a dedicated Account Executive for each publisher.

Publishers can expect a guaranteed ad revenue boost of at least 30% compared to Google AdSense, with many clients experiencing even greater increases. Setupad provides a free ad revenue calculator for more precise estimates. 

Setupad offers diverse header bidding and Google AdX integrations catering to all publisher sizes, including specialized solutions for AdSense and enterprise publishers.

Worth mentioning that Setupad has one of the lightest header bidding codes in the market. 

To become a Setupad partner, you must: 

  1. Comply with the Setupad quality policy 
  2. Have significant traffic (100K+ visitors per month) 
  3. Agree to paste ads.txt onto your website and use all Setupad demand sources, including Google

Payment threshold: $100

Setupad Adsense alternative

2. Microsoft pubCenter

Microsoft pubCenter is an advertising platform developed by Microsoft to facilitate advertising and monetization for website publishers and content creators. 

With pubCenter, publishers can earn revenue through ad impressions and clicks by displaying Microsoft’s ads on their sites. The platform supports various ad formats, including display ads, text ads, and rich media ads. 

While relatively new, pubCenter is rumored to become an AdSense alternative for small websites and for low traffic websites due to its low barrier to entry. 

PubCenter also enables audience targeting, allowing publishers to display ads to specific demographics, interests, and geographic regions. It lets you decide how many ads go on your site and where they are placed. 

Similar to AdSense, you pick an ad format, add a code to your website, and get paid every time an ad is served. Additionally, there are no sign-up costs, revenue minimums, or volume requirements to start.

It’s only available in the U.S. for now, but there’s a high chance of it expanding to other countries.

Payment threshold: $100

Microsoft pubCenter dashboard

3. is one of the leaders in contextual advertising and a strong AdSense competitor. It offers a higher revenue per thousand impression rate (RPM) than AdSense. has exclusive access to searches from Yahoo! and Bing. The platform gives publishers access to a network of clients to boost their ad revenue and benefit from a rich search market. offers design flexibility to seamlessly blend ads with the publisher’s website.

English websites with Tier-1 country traffic are preferred. Content involving adult themes, illegal activities, violence, fraud, and sites with malware or copyright issues aren’t accepted. has one of the largest advertiser networks you can tap into with low traffic, making it one of the best AdSense alternatives for low-traffic websites.

Payment threshold: $100

4. Monumetric

Monumetric offers multiple website monetization options, such as a client-side header bidding wrapper, a direct private marketplace, dynamic mobile ads, in-image and in-line ads, and pre-bid video ads. 

Formerly known as The Blogger Network, Monumetric serves 2000+ publishers, operating on a PPV system, where publishers earn rewards simply by displaying ads on their site without relying on clicks. 

It also offers a dashboard with a complete earning and traffic data breakdown.

Monumetric works best for medium-sized publishers seeking monetization solutions better than AdSense.

Monumetric offers 4 plans: 

  • Propel (10k – 80k pageviews a month)
  • Ascend (80k-500k pageviews a month), 
  • Stratos (500k-10M pageviews a month)
  • Apollo (10M+ pageviews a month)

Payment threshold:


5. Raptive (formerly AdThrive)

Raptive, a CPI network, partners closely with publishers and advertisers to feature ads from businesses on your blog. Their team collaborates to devise a monetization strategy and optimize ad placement for maximum effectiveness.

Raptive’s payment guarantee states that you’ll always receive full and timely payments, even if advertisers delay. However, eligibility demands at least 100,000 monthly pageviews, predominantly from the United States. 

Payment threshold: 25$, except the wire transfer option which has a $100 minimum threshold for most countries.


6. MonetizeMore 

MonetizeMore, a Google Certified Publishing Partner, is a dynamic monetization platform bridging publishers and advertisers for efficient content monetization. Their services include ad inventory management, optimization, header bidding, and programmatic advertising.

With over a decade of experience since its establishment in 2010, MonetizeMore excels in revenue maximization, positioning itself as one of Google’s AdSense alternatives. They empower publishers with real-time reporting and analytics, offering insights into ad performance and revenue generation. 

MonetizeMore provides access to advanced ad formats such as native and video ads and versatile ad targeting options, including contextual, audience, and geographic targeting.

Payment threshold: $100


7. Mediavine

Mediavine is a full-service ad management platform that collaborates with publishers to create highly customized ads, primarily emphasizing lifestyle niches like fashion, finance, and food.

Suppose publishers use Google AdSense for their blogs. In that case, it’s worth mentioning that Mediavine is a great alternative since it was founded by a team of bloggers who understand the main publishing demands.

Mediavine offers various ad formats, including display, video, and native ads. The integration process with Mediavine is straightforward and entails adding a JavaScript tag to your website.

Notably, Mediavine strongly emphasizes website quality to protect advertisers’ brand integrity, and they exclusively partner with publishers offering high-quality content.

Payment threshold: $25


8. Adsterra

Adsterra is a strong AdSense competitor. 

It’s a world-renowned ad network serving over 30 billion monthly ad impressions, with 18K+ direct publishers and 12K+ brands, affiliates, media agencies, and ad networks.

Adsterra offers a beginner and vertical-friendly policy, fast moderation, innovative targeting features, and in-house optimization solutions (e.g., custom bid, CPA Goal). Adsterra supports all ad formats and provides seamless API integration. 

Their setup takes less than a minute.

Payment threshold: 100$


9. AdReact

Adreact is a marketing solution provider specializing in monetization solutions, including display, video, and in-app advertising. With a dedicated team of experts with over 6 years of global experience, they focus on solving publishers’ technical challenges. 

Adreact offers a range of valuable products and services, such as content management systems, hosting, video players, ad layout optimization tools, and social media management tools. 

Payment threshold: 150$


10. Ezoic

Ezoic is a Google certified publishing partner (GCPP) that gives publishers access to thousands of ad networks, exchanges, and partners and includes various sophisticated ad technologies. 

It’s a good AdSense alternative since it caters to publishers of different sizes.

Ezoic helps publishers access and navigate ad operations through monetization features. Ezoic doesn’t require publishers to have coding or technical experience, it works with every CMS, host, or website configuration.

Publishers with less than 10,000 pageviews can enroll in the Access Now plan, while publishers with over 10,000 pageviews can go for Levels. 

Each level has additional features but higher requirements.

Payment threshold: 20$



Choosing an AdSense alternative can be a strategic move for publishers aiming to enhance their ad revenue and user experience. Alternatives like Setupad offer not only potentially higher payouts but also a commitment to maintaining ad quality and site performance.

Specifically, Setupad stands out with its advanced technology, personalized customer support, and proven track record of boosting ad revenues significantly over AdSense. 

By offering tailored solutions, detailed analytics, and a user-friendly platform, our top 10 AdSense alternatives emerge as a compelling choice for publishers seeking to optimize their ad monetization strategy more effectively.


How many AdSense accounts can I have?

Google AdSense policy allows each individual to have only one AdSense account. Multiple accounts for the same person are not permitted.

Why should I look for alternatives to Adsense?

Explore alternatives to AdSense to diversify your revenue streams and reduce dependence on a single advertising platform, which can help mitigate potential risks associated with policy changes or earning fluctuations.

About Anete Jodzevica
Anete is a content marketing specialist at Setupad. In addition to writing articles, she works at gathering information, verifying data, and explaining complex concepts to others. Anete believes that simplicity is the key to brilliance.

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