For publishers with their own Google Ad Manager (GAM) and Google AdX accounts. Use your own direct SSP accounts and opt in for Setupad SSPs.
A classic setup where prebid auction controller JS is implemented in the websites’ header and publishers’ GAM codes in the body.
All campaigns and programmatic bids compete in the same header bidding auction, increasing publishers' ad revenue.
Enterprise publishers who want to use the technology on a rental basis, but optimize it in-house.
Most importantly, this is a software service where Setupad implements a preconfigured prebid.js technology and adapters to connect with existing publisher's GAM and SSP accounts.
The ad revenue is directly paid to the publisher from demand partners (Google AdX, SSPs), while Setupad earns a fixed CPM tech fee for the total ad impressions. Publishers can opt-in to use Setupad SSP accounts to extend their current list of demand partners.
How did Setupad take a holistic approach to increase the client’s eCPM by 390%? About BHDijaspora.net BHDijaspora.net is a […]
How did Setupad unlock Google AdX demand and grew ad revenue by 192% on the Kyiv Post with a […]
How did Setupad increase the client’s ad revenue by 309% compared to Google AdSense? About Ascii-code.com Ascii-code.com was started […]
Find a product that fits your website's monetization strategy.
A self-serve platform that offers implementation, maintenance, and optimization of header bidding technology and doesn't require much involvement of the publishers' IT team.Read More
Advanced Setupad technology for publishers with direct campaigns ready to manage website monetization inhouse with a powerful hybrid header bidding solution.
Improves the user experience with a faster loading speed of ads by connecting to the closest ad server. Since auctions start taking place faster, it generates more filled ad impressions.
Fully compressed and stored on Setupad ad server before being served to users. The template ensures effective targeting of each geolocation, connection type, user, and ad placement. Saving on connection resources with each demand partner.
Allows connecting to a limitless number of demand partners with a single server call. These server-to-server (S2S) connections provide a faster bid response and additional demand, generating extra revenue.
Most up-to-date and complete stack unifying four main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (S2S), and Amazon's Transparent Ad Marketplace (S2S).
A smart ad refresh algorithm that secures the average eCPM and complies with Google policies. The algorithm takes into account user behavior and only refreshes viewable ads, thus generating extra ad revenue for the publisher.
Setupad service comes with an extensive blocklist and an additional real-time blocking software package. Setupad avoids malicious ads and ensures premium ad quality for all users.
Setupad Chrome extension is used to report competitor ads and effectively block them across all demand sources. Additionally, it allows monitoring the auction in real-time, thus providing full transparency of the bidding process.