Setupad Prebid

For publishers with their own Google Ad Manager (GAM) and Google AdX accounts. Use your own direct SSP accounts and opt in for Setupad SSPs.

setupad header bidding SaaS
header bidding saas

A Direct Prebid Monetization Solution

A classic setup where prebid auction controller JS is implemented in the websites’ header and publishers’ GAM codes in the body.

This setup allows it to connect all of the publisher's ad space and optimize direct campaigns with programmatic demand partners (Google AdX, SSPs, DSPs, and Deals).

All campaigns and programmatic bids compete in the same header bidding auction, increasing publishers' ad revenue.

Opportunities of Setupad Prebid.js and Prebid Server:


Who is this solution for?

Enterprise publishers who want to use the technology on a rental basis, but optimize it in-house.

Most importantly, this is a software service where Setupad implements a preconfigured prebid.js technology and adapters to connect with existing publisher's GAM and SSP accounts.

The ad revenue is directly paid to the publisher from demand partners (Google AdX, SSPs), while Setupad earns a fixed CPM tech fee for the total ad impressions. Publishers can opt-in to use Setupad SSP accounts to extend their current list of demand partners.

Powerful Dashboard

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Our Client Success Stories

eCPM Increase

How did Setupad take a holistic approach to increase the client’s eCPM by 390%? About is a […]

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Increased Monthly Ad Revenue

How did Setupad unlock Google AdX demand and grew ad revenue by 192% on the Kyiv Post with a […]

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Increased Monthly Ad Revenue

How did Setupad increase the client’s ad revenue by 309% compared to Google AdSense? About was started […]

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Pick the Most Suitable Solution for Your Ad Invetory

Setupad Prebid

  • Receive payments directly from each SSP
  • Get access to Google AdX, SSPs, DSPs, and Deals
  • Your website should have at least 5M monthly visits
  • Must have an active GAM account

Setupad HB

  • Receive direct net 60 day payments from Setupad
  • Get access to 30+ SSPs
  • Your website should have at least 100K monthly visits
  • Must have a Google MCM Manage Inventory connection with Setupad

Explore All Setupad Products

Find a product that fits your website's monetization strategy.

Setupad Prebid Self-Serve

A self-serve platform that offers implementation, maintenance, and optimization of header bidding technology and doesn't require much involvement of the publishers' IT team.

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Setupad Header Bidding Wrapper

Full service solution, connects your ad space with top demand partners. Access extra Setupad Prebid demand and optimize your Google earnings.

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Setupad Prebid AdSense

Full service solution. Combine your Google AdSense demand with Setupad's Prebid demand from 30+ premium SSPs to drive up your ad revenue.

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Setupad CMP

Our CMP tool captures users' consent effortlessly by collecting and storing visitors' privacy preferences—simple and transparent user consent collection.

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Setupad WP Ads

The free Setupad Ads plugin provides you with all the necessary tools to manage, place, target, and various kinds of ads on your website.

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CMP ilustration

Try Setupad Prebid

Advanced Setupad technology for publishers with direct campaigns ready to manage website monetization inhouse with a powerful hybrid header bidding solution.

Auction Controller code - lightweight and stored on CDN

Improves the user experience with a faster loading speed of ads by connecting to the closest ad server. Since auctions start taking place faster, it generates more filled ad impressions.

prebid JS auction controller

Prebid.js custom template - efficient management of demand partners (SSPs, DSPs)

Fully compressed and stored on Setupad ad server before being served to users. The template ensures effective targeting of each geolocation, connection type, user, and ad placement. Saving on connection resources with each demand partner.

prebid JS auto template

Setupad ad server - single call, more demand partners, faster bid response

Allows connecting to a limitless number of demand partners with a single server call. These server-to-server (S2S) connections provide a faster bid response and additional demand, generating extra revenue.

Ad server

Hybrid header bidding solution

Most up-to-date and complete stack unifying four main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (S2S), and Amazon's Transparent Ad Marketplace (S2S).

hyper header bidding

Viewable Bid Optimization

A smart ad refresh algorithm that secures the average eCPM and complies with Google policies. The algorithm takes into account user behavior and only refreshes viewable ads, thus generating extra ad revenue for the publisher.

viewable bid optimization

Premium Ad Quality

Setupad service comes with an extensive blocklist and an additional real-time blocking software package. Setupad avoids malicious ads and ensures premium ad quality for all users.

premium ad quality

Chrome Extension to monitor Setupad ads

Setupad Chrome extension is used to report competitor ads and effectively block them across all demand sources. Additionally, it allows monitoring the auction in real-time, thus providing full transparency of the bidding process.

setupad chrome extension

4 Key Reasons to Start Working With Setupad


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