Setupad Prebid
For publishers with their own Google Ad Manager (GAM) and Google AdX accounts. Use your own direct SSP accounts and opt in for Setupad SSPs.
A Direct Prebid Monetization Solution
A classic setup where prebid auction controller JS is implemented in the websites’ header and publishers’ GAM codes in the body.
This setup allows it to connect all of the publisher's ad space and optimize direct campaigns with programmatic demand partners (Google AdX, SSPs, DSPs, and Deals).
All campaigns and programmatic bids compete in the same header bidding auction, increasing publishers' ad revenue.
Opportunities of Setupad Prebid.js and Prebid Server:
Access to hybrid Header Bidding (Prebid Client, Prebid Server, OB, TAM) Direct payments from Google and client's SSPs Technology set-up support from Setupad Blocklist protection against unwanted ads Opportunity to extend the publisher's demand partner list with Setupad SSP accounts Full impression-level optimization between programmatic and direct sales Direct implementation into the website code that eliminates unnecessary calls to external ad serverWho is this solution for?
Enterprise publishers who want to use the technology on a rental basis, but optimize it in-house.
Most importantly, this is a software service where Setupad implements a preconfigured prebid.js technology and adapters to connect with existing publisher's GAM and SSP accounts.
The ad revenue is directly paid to the publisher from demand partners (Google AdX, SSPs), while Setupad earns a fixed CPM tech fee for the total ad impressions. Publishers can opt-in to use Setupad SSP accounts to extend their current list of demand partners.
Try Setupad Prebid
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Pick the Most Suitable Solution for Your Ad Invetory
Setupad Prebid
- Receive payments directly from each SSP
- Get access to Google AdX, SSPs, DSPs, and Deals
- Your website should have at least 5M monthly visits
- Must have an active GAM account
Setupad HB
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- Receive direct net 60 day payments from Setupad
- Get access to 30+ SSPs
- Your website should have at least 100K monthly visits
- Must have a Google MCM Manage Inventory connection with Setupad
Explore All Setupad Products
Find a product that fits your website's monetization strategy.
Setupad Prebid
A self-serve platform that offers implementation, maintenance, and optimization of header bidding technology and doesn't require much involvement of the publishers' IT team.
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Setupad Header
Full service solution, connects your ad space with top demand partners. Access extra Setupad Prebid demand and optimize your Google earnings.
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Setupad Prebid
Full service solution. Combine your Google AdSense demand with Setupad's Prebid demand from 30+ premium SSPs to drive up your ad revenue.
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Setupad CMP
Our CMP tool captures users' consent effortlessly by collecting and storing visitors' privacy preferences—simple and transparent user consent collection.
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Setupad
The free Setupad Ads plugin provides you with all the necessary tools to manage, place, target, and various kinds of ads on your website.
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Try Setupad Prebid
Advanced Setupad technology for publishers with direct campaigns ready to manage website monetization inhouse with a powerful hybrid header bidding solution.
Auction Controller code - lightweight and stored on CDN
Improves the user experience with a faster loading speed of ads by connecting to the closest ad server. Since auctions start taking place faster, it generates more filled ad impressions.
Prebid.js custom template - efficient management of demand partners (SSPs, DSPs)
Fully compressed and stored on Setupad ad server before being served to users. The template ensures effective targeting of each geolocation, connection type, user, and ad placement. Saving on connection resources with each demand partner.
Setupad ad server - single call, more demand partners, faster bid response
Allows connecting to a limitless number of demand partners with a single server call. These server-to-server (S2S) connections provide a faster bid response and additional demand, generating extra revenue.
Hybrid header bidding solution
Most up-to-date and complete stack unifying four main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (S2S), and Amazon's Transparent Ad Marketplace (S2S).
Viewable Bid Optimization
A smart ad refresh algorithm that secures the average eCPM and complies with Google policies. The algorithm takes into account user behavior and only refreshes viewable ads, thus generating extra ad revenue for the publisher.
Premium Ad Quality
Setupad service comes with an extensive blocklist and an additional real-time blocking software package. Setupad avoids malicious ads and ensures premium ad quality for all users.
Chrome Extension to monitor Setupad ads
Setupad Chrome extension is used to report competitor ads and effectively block them across all demand sources. Additionally, it allows monitoring the auction in real-time, thus providing full transparency of the bidding process.
