Header Bidding

Setupad Self-Serve vs. Pubmatic OpenWrap: A Comparison

Author: Setupad Team 5 minute read
21.02.2025
5 minute read
Setupad Self-Serve vs. Pubmatic OpenWrap: A Comparison

Looking for the right Prebid solution? Compare Setupad Self-Serve and OpenWrap on implementation, SSP integration, and daily management of header bidding.

31.01.2025
11 minute read
The Power of Attention Metrics in Ad Tech

Discover the power of attention metrics! Learn how tracking user engagement beyond clicks can help you create more effective ads and boost campaign performance.

23.01.2025
12 minute read
How to Design GAM Inventory Structure to Suit Prebid Needs

Optimize your Google Ad Manager setup for Prebid with key-values, size mapping, and tag strategies to boost revenue and efficiency. Learn how to get started today!

17.01.2025
13 minute read
Top 15 Monetization Metrics Every Publisher Should Monitor

In the fast-evolving world of digital publishing, understanding and optimizing monetization strategies is critical for sustainable revenue growth. While […]

15.01.2025
10 minute read
​​7 Reasons Publishers Should Build Their Own Identity Graph

Discover 7 reasons why publishers should build their own identity graph to boost audience targeting, enhance ad revenue, and stay privacy-compliant in a cookieless world.

10.01.2025
17 minute read
30 Marketing KPIs You Need to Monitor in 2025

Discover the top 30 marketing KPIs to track in 2025. Learn how to monitor each effectively and stay ahead with your marketing strategy!

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