Setupad Header Bidding Wrapper

A tag-based prebid.js monetization solution connecting publishers' ad space with the world's top demand partners - Google AdX, SSPs, DSPs, and Deals.

setupad header bidding wrapper
header bidding

Header Bidding Wrapper that's easy to use

Setupad has designed its own header bidding solution for publishers. It's easy to use and does not require much involvement from IT.

What is a Header Bidding Wrapper?

Header Bidding Wrapper is a JavaScript code template used to connect publishers' ad space with demand partners (Google AdX, SSPs, DSPs, and Deals). As a result, all programmatic demand partners can simultaneously bid and compete in the same ad auction, increasing publishers' ad revenue.

Setupad's Header Bidding Wrapper can easily be implemented through the publisher's ad server or directly into a website's source code. This tag-based solution runs a hybrid prebid.js auction that collects bids from client and server-side connections to display the winner's programmatic ads.

It doesn't require changes to the website source code and can be easily run through an ad server, like Google Ad Manager.

Opportunities of Setupad Header Bidding Wrapper:


Who is this solution for?

A fully managed service - from ad tag creation to predefined blocklists.

For Setupad, it's important to provide a simple and easy ad tag implementation as well as high-quality ads from premium demand partners. By default, Setupad has predefined blocklists to avoid unwanted and low-quality ads.

All earnings are collected by Setupad and paid to the publisher, including Google AdX demand.

Powerful Dashboard

Try Setupad Header Bidding Wrapper

Our Client Success Stories

eCPM Increase

How did Setupad take a holistic approach to increase the client’s eCPM by 390%? About is a […]

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Increased Monthly Ad Revenue

How did Setupad unlock Google AdX demand and grew ad revenue by 192% on the Kyiv Post with a […]

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Increased Monthly Ad Revenue

How did Setupad increase the client’s ad revenue by 309% compared to Google AdSense? About was started […]

Read case study →

Pick the Most Suitable Solution for Your Ad Invetory

Setupad HB

  • Receive direct net 60 payments from Setupad
  • Get access to 30+ SSPs
  • Your website should have at least 100K monthly visits
  • Must have a Google MCM Manage Inventory connection with Setupad


  • Receive payments directly from each SSP
  • Get access to Google AdX, SSPs, DSPs, and Deals
  • Your website should have at least 5M monthly visits
  • Must have an active GAM account

Explore All Setupad Products

Find a product that fits your website's monetization strategy.

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A self-serve platform that offers implementation, maintenance, and optimization of header bidding technology and doesn't require much involvement of the publishers' IT team.

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Setupad Prebid

Advanced Setupad technology for publishers with direct campaigns ready to manage website monetization inhouse with a powerful hybrid header bidding solution.

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Setupad Prebid AdSense

Full service solution. Combine your Google AdSense demand with Setupad's Prebid demand from 30+ premium SSPs to drive up your ad revenue.

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Prebid adsense ilustration

Setupad CMP

Our CMP tool captures users' consent effortlessly by collecting and storing visitors' privacy preferences—simple and transparent user consent collection.

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Setupad WP Ads

The free Setupad Ads plugin provides you with all the necessary tools to manage, place, target, and various kinds of ads on your website.

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Try Setupad Header Bidding Wrapper

Full service solution, connects your ad space with top demand partners. Access extra Setupad Prebid demand and optimize your Google earnings.

Prebid.js auto-template - efficient management of demand partner adaptors (SSPs, DSPs)

What is Prebid?

Scalable and secure Prebid is an open-source Header Bidding Wrapper available to everyone and is used by many publishers today. Setupad's Header Bidding Wrapper is also based on the prebid, thus helping to increase publishers' ad revenue and connect to premium demand.

Prebid.js auto-template is fully compressed and stored on a cloud ad server before uploading to users' browsers. The template allows optimizing the list of libraries necessary for each particular user and ad placement.


Setupad ad server - single call, more demand partners, faster bid response

Allows connecting to a limitless number of demand partners with a single server call. These server-to-server (S2S) connections provide a faster bid response and additional demand, generating extra revenue.

Ad server

Yield formula analytics

Yield formula or Setupad ad revenue calculator helps you understand how to unlock 100% of revenue potential. Simple and sophisticated view of a few key metrics: number of users, loyalty measure in visit sessions, engagement, and monetization strength. Learn more about it here.

Yield formula calculator

Hybrid header bidding solution

Most up-to-date and complete stack unifying four main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (S2S), and Amazon's Transparent Ad Marketplace (S2S).

Header bidding solution

Viewable Bid Optimization

A smart ad refresh algorithm that secures the average eCPM and complies with Google policies. The algorithm takes into account user behavior and only refreshes viewable ads, thus generating extra ad revenue for the publisher.

Viewable bid optimization

Premium Ad Quality

Setupad service comes with an extensive blocklist and an additional real-time blocking software package. Setupad avoids malicious ads and ensures premium ad quality for all users.

Premium ad quality

Chrome Extension to monitor Setupad ads

Setupad Chrome extension is used to report competitor ads and effectively block them across all demand sources. Additionally, it allows monitoring the auction in real-time, thus providing full transparency of the bidding process.

Setupad Chrome Extension

Powerful Dashboard

Reports of all demand partners and all sources into one dashboard. Aggregated data from prebid.js client, prebid.js server, OB (Google Open Bidding), TAM (Amazon's Transparent Ad Marketplace).

Powerful Dashboard

4 Key Reasons to Start Working With Setupad


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