Setupad Prebid Self-Serve platform is designed to gain the full benefit of Google Ad Manager (GAM) and Prebid technologies. Publishers with existing direct SSP relationships and GAM accounts may quickly launch header bidding and extend the list of SSP connections in Prebid client and Prebid Server connections. The self-serve platform streamlines ad operation tasks, gives control over the Setupad Prebid technology and unlocks new revenue opportunities with an improved ad inventory monetization process.
With this simple self-serve user interface, you have everything in place to launch, experiment and improve the monetization of your website. Publishers are required to implement a header tag next to their GAM codes once and are able to customize the delivery without contacting their IT later again.
In addition to their existing list of demand partners (Google AdX, Google Adsense and SSPs), publishers can also enable extra SSP accounts from the Setupad side to enrich the bid density and improve overall yield results.
Improves the user experience with a faster loading speed of ads by connecting to the closest ad server. Since auctions start taking place faster, it generates more filled ad impressions.
Fully compressed and stored on Setupad ad server before being served to users. The template ensures effective targeting of each geolocation, connection type, user, and ad placement. Saving on connection resources with each demand partner.
Allows connecting to a limitless number of demand partners with a single server call. These server-to-server (S2S) connections provide a faster bid response and additional demand, generating extra revenue.
Most up-to-date and complete stack unifying four main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (S2S), and Amazon's Transparent Ad Marketplace (S2S).
A smart ad refresh algorithm that secures the average eCPM and complies with Google policies. The algorithm takes into account user behavior and only refreshes viewable ads, thus generating extra ad revenue for the publisher.
Setupad service comes with an extensive blocklist and an additional real-time blocking software package. Setupad avoids malicious ads and ensures premium ad quality for all users.
Setupad Chrome extension is used to report competitor ads and effectively block them across all demand sources. Additionally, it allows monitoring the auction in real-time, thus providing full transparency of the bidding process.