Setupad Prebid Self-Serve
An intuitive and user friendly interface to manage publisher's Google Ad Manager (GAM), Google AdSense or AdX and direct SSP accounts.
Google Ad Manager or Google AdSense account needed to use the Self-Serve
Prebid Self-Serve for advanced in-house monetization
Setupad Prebid Self-Serve platform is designed to gain the full benefit of Google Ad Manager (GAM) and Prebid technologies. Publishers with existing direct SSP relationships and GAM accounts may quickly launch header bidding and extend the list of SSP connections in Prebid client and Prebid Server connections. The self-serve platform streamlines ad operation tasks, gives control over the Setupad Prebid technology and unlocks new revenue opportunities with an improved ad inventory monetization process.
With this simple self-serve user interface, you have everything in place to launch, experiment and improve the monetization of your website. Publishers are required to implement a header tag next to their GAM codes once and are able to customize the delivery without contacting their IT later again.
Setupad takes care of the Prebid library hosting, continuous version updates, providing service over both the Prebid Client and Prebid Server, and making changes go live within minutes.
In addition to their existing list of demand partners (Google AdX, Google Adsense and SSPs), publishers can also enable extra SSP accounts from the Setupad side to enrich the bid density and improve overall yield results.
Infrastructure and extra tools
Stable and frequently updated Prebid.js versions Minimized script 100-142kB, served with Brotli compression Wrapper hosted on Azure cloud and delivered from Cloudflare Built-in first-party ID solutions: ID5, PubCommon ID and Criteo ID Anti-malvertising software - Boltive Redirect tool for Ads.txt line managementGoogle Ad Manager (GAM) onboarding
Automatic GAM configuration for Prebid connection key-values and creatives Automatic GAM implementation of Line Items for optimal price granularity Automatic detection of currencies, gross/net bids, and necessary price adjustments Single head code implementation next to existing GAM tags Possibility to group ad units under individual Head tags for later custom settings Select existing GAM ad units to use with the self-serve Ad ServerAd Server customization opportunities
Create new ad units and manage associated sizes without mapping Import ad unit IDs from SSPs by copy-pasting or bulk editing Implement lazy loading and sticky functions without code update Adjust associated sizes and timeouts on the go Enable or disable any Prebid client and Prebid server connections Manage smart ad refresh settings Target responsive ad sizes to specific devices A/B testing with all setting options Push changes to go live in minutes Show history and revert changes to the previous settingsComprehensive reporting
Hourly results with today's/yesterday's comparisons Daily monetization, performance, and audience (GA4) data combined Impression and revenue overview according to CPM price deciles Monetization performance split per each demand partner, geolocation, and traffic source Filter reporting for each domain and ad unit Access to Yield formula - tool for ad revenue growth projection Google Chrome extension for monitoring and blocking unwanted ads Platform cost overview and automatic invoicingTry Setupad Prebid Self-Serve
Auction Controller code - lightweight and stored on CDN
Improves the user experience with a faster loading speed of ads by connecting to the closest ad server. Since auctions start taking place faster, it generates more filled ad impressions.
Prebid.js custom template - efficient management of demand partners (SSPs, DSPs)
Fully compressed and stored on Setupad ad server before being served to users. The template ensures effective targeting of each geolocation, connection type, user, and ad placement. Saving on connection resources with each demand partner.
Setupad ad server - single call, more demand partners, faster bid response
Allows connecting to a limitless number of demand partners with a single server call. These server-to-server (S2S) connections provide a faster bid response and additional demand, generating extra revenue.
Hybrid header bidding solution
Most up-to-date and complete stack unifying four main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (S2S), and Amazon's Transparent Ad Marketplace (S2S).
Viewable Bid Optimization
A smart ad refresh algorithm that secures the average eCPM and complies with Google policies. The algorithm takes into account user behavior and only refreshes viewable ads, thus generating extra ad revenue for the publisher.
Premium Ad Quality
Setupad service comes with an extensive blocklist and an additional real-time blocking software package. Setupad avoids malicious ads and ensures premium ad quality for all users.
Chrome Extension to monitor Setupad ads
Setupad Chrome extension is used to report competitor ads and effectively block them across all demand sources. Additionally, it allows monitoring the auction in real-time, thus providing full transparency of the bidding process.
