Setupad Blog | Latest AdTech News

22.07.2021

SSP vs Monetization Platform | Difference Explained

For many online publishers, programmatic advertising is an important source of revenue. As you may already know, there are […]

13.07.2021

Header Bidding vs Waterfall | Differences Explained

Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]

08.07.2021

What is Frequency in Advertising and Why is it Important?

In advertising, frequency determines the number of times an internet user will see an ad in a certain amount […]

02.07.2021

Google GPT: A Complete Beginner’s Guide

Historically, to set up ad tags, which are just snippets of code that contain information about the ad creatives, […]

21.06.2021

Google Search Console Insights Now Available to All Publishers

After a full year of testing, Google has finally launched Search Console Insights. Let’s see what this tool is […]

16.06.2021

VPAID vs. VAST | Do Publishers Still Use Them in 2021?

Video advertising ad spend is projected to account for $37,418m in 2021. With video now being one of the […]

11.06.2021

Ad Viewability | What is It and How to Improve It?

Last year in the US, ad viewability levels increased across all formats to almost 70%. Both publishers and advertisers […]

03.06.2021

Digital Ad Formats | Ultimate Guide for Beginners

Many publishers who have decided to display programmatic ads discover that there are many ad formats out there but […]

27.05.2021

What to Do if My Website Doesn’t Pass Core Web Vitals?

Google’s official ranking factor update Core Web Vitals will be launched in mid-June 2021. Your numbers should be green […]

20.05.2021

What is Ad Discrepancy and How to Reduce It

You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]

17.05.2021

Client-side vs Server-side Header Bidding | What’s the Difference?

Almost every monetization company uses a client-side header bidding model, but the future of programmatic advertising leads toward another […]

07.05.2021

3 Tips for Price Floor Optimization in Programmatic

In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]

30.04.2021

Insertion Order (IO): Everything Publishers Should Know

If you, as a publisher, had previously closed or currently have direct deals with advertisers, you might have heard […]

22.04.2021

First-Price vs Second-Price Auction | Differences Explained

In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]

14.04.2021

Web Interstitial Increased Ad Revenue by 42% | Case Study

Most likely, you have already heard about the benefits regarding interstitial ads, like higher CPM prices than standard ad […]

09.04.2021

AMP ADS: What They Are and How To Get Started?

When Google launched AMP (Accelerated Mobile Pages) project in 2015, it had the idea to create a one-of-a-kind user-first […]

31.03.2021

How Many Ads Should I Put on My Website?

There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]

24.03.2021

What is Contextual Advertising and Why It Matters?

Last year Google announced that they will eliminate third-party cookies by the end of 2022. The industry is currently […]

Can Header Bidding Technology Outperform Google AdSense?