04.03.2021
What is Bot Traffic? | How to Detect Bot Traffic?
The latest statistics show that in 2019, overall bot traffic grew by 24% compared to 2018. This article will […]
26.02.2021
Outstream Video Ads | Advantages and Disadvantages
According to Pubmatic, video will account for 30.5% of overall display ad spend in 2021, or $61.3 billion. With […]
16.02.2021
Cookies vs Cache | Everything Publishers Should Know
In our recent article, we covered 7 types of internet cookies. Today, it’s time to dive deeper and explore […]
10.02.2021
Header Bidding Wrapper VS Header Bidding SaaS
Our previous article covered all the basics regarding the SaaS business model and how it works in programmatic. Now, […]
03.02.2021
5 Proven Tips to Reduce Page Latency with Header Bidding
Header bidding is a fantastic solution that allows publishers to maximize their ad revenue. As of March 2019, 79.2% […]
29.01.2021
What is SaaS? | Software as a Service Explained
In this article, we will explain to you how the SaaS business model works and what it is. After […]
21.01.2021
7 Types of Internet Cookies | Everything You Should Know
A few years back, the digital industry declared war on third-party cookies. We hear a lot about “good” and […]
