eCPM, Ad Revenue and Ad Request Change [INFOGRAPHIC 2020]

As the advertising industry is slowly recovering from COVID-19, Setupad has exclusively collected statistics of the top 30 domains […]

Digital Ad Fraud | Everything Publishers Should Keep in Mind

Programmatic advertising is a multi-billion dollar industry, so it is no surprise that fraudsters will try to benefit from […]

Blog Monitoring and Ways How To Do It

In our previous articles, we have covered a great deal about website monetization. But besides making sure your website […]

Google Core Update | What Publishers Should Know (May 2020)

You may have noticed that on May 4th, 2020, Google updated its algorithm—an event also known as ‘core update’. […]

eCPM, rCPM and Fill Rate | Everything Publishers Should Know

We compared eCPM and CPM in one of our previous articles. In this article, we will extend the discussion […]

Google Ad Manager vs AdSense | Complete Guide

In this article, we’ll help you understand what a Google Ad Manager (GAM) is, how it differs from Google […]

CPM vs eCPM | Everything You Should Know

Are you currently thinking about the differences between CPM and eCPM? This article will strengthen your understanding of CPM […]

Lexulous.com– Monetization Case Study

How Setupad header bidding technology helped to increase Lexulous.com ad revenue and choose the right ad placements. About the […]

ComRegras.com– Monetization Case Study

How Setupad header bidding solution helped to increase ComRegras ad revenue by 300%. About the ComRegras.com website ComRegras.com is an […]

COVID-19 and Advertising Industry Data Update

Data updated on 08.05.2020 Statistics on how COVID-19 has affected advertising industries– airline, pharmaceutical, travel, real estate, television, entertainment […]

Colorlib.com – Monetization Case Study

About Colorlib.com Colorlib.com is a website that offers its users access to numerous WordPress themes. Over time they have successfully […]

Google AdSense or Monetization Platform | How To Choose?

If you are currently monetizing your website with Google AdSense, you are in the right place. Why? Because there […]

WhatFontIs.com – Monetization Case Study

How Setupad header bidding solution helped to increase WhatFontIs ad revenue by 30%. About the WhatFontIs.com website WhatFontIs.com is the […]

Monetize Your Website and Boost Revenues | The A to Z Guide

Running out of ideas on ways how to monetize a website? This article includes different strategies and tips to […]

How Coronavirus Impacts Advertisers | What Does Data Say?

Data updated on 20.04.2020 The year 2020 was supposed to be a good year for the advertising industry. Unfortunately, […]

Sellers.json vs Ads.txt | Everything Publishers Should Know

IAB Tech Lab has already introduced ads.txt, sellers.json files, and the OpenRTB SupplyChain Object to prevent ad fraud. Statista predicts […]

Monetization Platform Benefits | What Publishers Should Know

Creating content consistently and maintaining a stable reader base is a difficult job in itself. Therefore, it’s no surprise […]

First-Party Data Strategy | The End of Third-Party Cookies

Within two years, Google wants to sustain ad-supported web without third-party cookies. Read on to learn how the elimination […]

Google AdX vs Google AdSense

Are you currently thinking about the difference between Google AdSense and Google Adx? Google AdSense and Google AdExchange (AdX) […]

Programmatic Advertising Industry Trends for 2020

Currently, there are a lot of articles talking about the latest updates in the programmatic advertising industry. Each Google […]

Ads.txt: Guide For Publishers

It’s been a while since the IAB Tech Lab introduced ads.txt, which intends to protect advertising inventory and repel […]

8 Tips for Publishers to Increase Website Loading Speed

Why does website speed and performance matter? If your website’s loading speed is too slow, you are at risk […]

DSP vs SSP | Everything Publishers Should Know

Are you currently thinking about the difference between DSP and SSP? This article will help you to find out […]

What Publishers Need To Know About eCPM Drop each January?

After the most successful season for publishers has ended, inevitably, comes the Q1 of 2020, who we greet with […]

Black Friday and Cyber Monday Publishers Trends Edition 2019

Last year we took a deep dive into our data pool and tried to find how the most significant […]

Monetization for Beginners | Google Adsense Bid Types and Tips

Are you ready to discover Google Adsense bid types and receive expert tips regarding monetization? Congrats, you are reading […]

Sportacentrs.com– Ad Revenue Increase 300% | Case Study

About sportacentrs.com sportacentrs.com, founded in 2002. The website is the number one source of online sports news in Latvia, […]

Ezgif.com– Why Monetization Matters | Case Study

About the Ezgif.com website Ezgif.com is a free, simple to use toolset designed primarily for creating and editing animated […]

Header Bidding Process and Programmatic Ecosystem Explained

The whole programmatic ecosystem consists of many moving parts, it has its systems and algorithms that are all important […]

Best Mobile Ad Formats and Ad Types for Your Mobile Site

It has been more than 3 years since mobile web traffic surpassed desktop for the first time. Since then we have […]

Ad Refresh | Viewable Bid Optimization Solution Explained

[Updated: 15.05.2020] Last year we launched our product – Viewable Bid Optimization, which is also known as Ad Refresh. […]

Black Friday and Cyber Monday Publisher Trends Edition 2018

Are you as busy as we are this November? If you are a publisher, you most definitely should be. […]

Seasonality and Publisher Ad Revenue | The End of Q3

Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]

Average eCPM Can Be Misleading for Publishers

In our latest article, we discussed the difference between CPM and eCPM. Now let’s dig more into details why […]

Two Ways How Publishers Can Increase Their Yield

There are not a lot of ways in which you can sell ad inventory in an auction. On paper, […]

Difference between SSP and Monetization Platform

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is […]

What Publishers Should Know about Better Ads Standard

Google is a member of the Coalition for Better Ads. Their main goal is to improve consumers’ experience with […]

Black Friday and Cyber Monday Publisher Trends Edition 2017

Are you as busy as we are this November? If you are a publisher, you most definitely should be. […]

Why Seasonality Matters for Publishers and Advertisers?

Just like any other business, digital publishing has its highs and lows. Time of the year or seasonality not […]

Why Does Ad Frequency Matters and What You Need to Consider?

Frequency determines the amount of times an ad will be seen by an internet user. Finding the optimal frequency […]

Why is Ad Viewability Important in Digital Advertising?

Viewability is a metric used in digital advertising that measures an opportunity to see an ad by a real […]