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15.03.2023

Best Free Plugins For WordPress 2023

Publishers, bloggers, and those who have built their websites with WordPress, this article is for you. We’ve managed to […]

07.03.2023
What are Line Items in Google Ad Manager?

Line items help Google to choose the right buyer for your inventory based on type, ad size, and deal […]

06.03.2023
5 WordPress Challenges for Content Publishers

WordPress is a popular choice for publishers, with 63.4% of all websites choosing this platform over other CMSs (Content […]

06.03.2023
12 Most Effective SEO Tips You Must Know for 2023

SEO (Search Engine Optimization) is vital for any publisher. In today’s oversaturated landscape and constant change of algorithms, it’s […]

28.02.2023
Website Improvement and eCPM Increase | Case Study

How did Setupad take a holistic approach to increase the client’s eCPM by 390%? About BHDijaspora.net BHDijaspora.net is a […]

27.02.2023
The Ultimate Guide to Google Ad Manager 360 for Publishers

Google Ad Manager (GAM) 360 is a powerful platform that publishers can use to manage their digital advertising inventory […]

23.02.2023
4 Types of Programmatic Deals: A Comprehensive Guide

Each publisher’s ad inventory is unique, and there are different ways of selling it–through open and private auctions, preferred […]

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17.02.2023
How to Generate Reports in Google Ad Manager?

Google Ad Manager (GAM) is an ad server. It’s a platform that enables publishers to create, manage, and monitor […]

16.02.2023
What is DOOH – Digital Out-Of-Home Advertising?

[Guest Post] Between the famous Times Square in New York and jostled Shibuya Crossing in Tokyo, can you spot […]

10.02.2023
Programmatic Advertising: An Ultimate Guide For Publishers

Programmatic advertising is a leading technique for buying and selling digital ads online. For publishers, this form of advertising […]

06.02.2023
Google Ad Manager – An Introduction for Publishers

In June 2018, Google combined its previous advertising platforms, DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), into […]

02.02.2023
Revenue Uplift From Smart Ad Refresh | Case Study

How did Setupad uplift the client’s ad revenue thanks to the smart ad refresh algorithm? About Board Games Online […]

01.02.2023
Open Web vs Walled Gardens: A Marketing Expert Round-Up 

As the demise of third-party cookies approaches and the open web battles walled gardens, the question a lot of […]

20.01.2023
23 Digital Advertising Trends and Stats for 2023

Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers, […]

13.01.2023
8 Proven Ways to Increase Your Organic CTR

Organic click-through rate (CTR) is the ratio of clicks to the number of times a website shows up in […]

12.01.2023
In-App Header Bidding Guide for Publishers

We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]

05.01.2023
Google’s Side Rail Ads – Should Publishers Use Them?

On November 30, 2022, Google announced a launch of a new ad format called side rails.  This comes as […]

30.12.2022
Header Bidding on AMP – A Guide for Publishers

In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]

23.12.2022
A guide to Amazon Publisher Services: UAM and TAM

Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]

23.12.2022
ChatGPT and Its Importance for SEO

What was the most searchable AI tool in the last couple of months? What is ChatGPT, and why does […]

13.12.2022
How to Integrate Amazon’s Unified Ad Marketplace (UAM) with Header Bidding

Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]

08.12.2022
7 Main AdTech Trends Publishers Need to Know

The most significant advancement in the advertising sector in the last three decades may be adtech. Google and Facebook […]

07.12.2022
What is Video Header Bidding? | A Full Guide for Publishers

Video header bidding has gained approval in the adtech industry due to its rising popularity. Both advertisers and publishers […]

30.11.2022
A Publisher’s Guide to IAB TCF 2.0 and CMP

The General Data Protection Regulation (GDPR) came into effect in May 2018. This is by far the most comprehensive […]

25.11.2022
A Guide to Google Open Bidding

Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]

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