20.01.2023
23 Digital Advertising Trends and Stats for 2023
Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers, […]
13.01.2023
8 Proven Ways to Increase Your Organic CTR
Organic click-through rate (CTR) is the ratio of clicks to the number of times a website shows up in […]
12.01.2023
In-App Header Bidding Guide for Publishers
We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]
05.01.2023
Google’s Side Rail Ads – Should Publishers Use Them?
On November 30, 2022, Google announced a launch of a new ad format called side rails. This comes as […]
30.12.2022
Header Bidding on AMP – A Guide for Publishers
In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]
23.12.2022
A guide to Amazon Publisher Services: UAM and TAM
Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]
23.12.2022
ChatGPT and Its Importance for SEO
What was the most searchable AI tool in the last couple of months? What is ChatGPT, and why does […]
