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Publishers, bloggers, and those who have built their websites with WordPress, this article is for you. We’ve managed to […]
Publishers, bloggers, and those who have built their websites with WordPress, this article is for you. We’ve managed to […]
Line items help Google to choose the right buyer for your inventory based on type, ad size, and deal […]
WordPress is a popular choice for publishers, with 63.4% of all websites choosing this platform over other CMSs (Content […]
SEO (Search Engine Optimization) is vital for any publisher. In today’s oversaturated landscape and constant change of algorithms, it’s […]
How did Setupad take a holistic approach to increase the client’s eCPM by 390%? About BHDijaspora.net BHDijaspora.net is a […]
Google Ad Manager (GAM) 360 is a powerful platform that publishers can use to manage their digital advertising inventory […]
Each publisher’s ad inventory is unique, and there are different ways of selling it–through open and private auctions, preferred […]
Google Ad Manager (GAM) is an ad server. It’s a platform that enables publishers to create, manage, and monitor […]
[Guest Post] Between the famous Times Square in New York and jostled Shibuya Crossing in Tokyo, can you spot […]
Programmatic advertising is a leading technique for buying and selling digital ads online. For publishers, this form of advertising […]
In June 2018, Google combined its previous advertising platforms, DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), into […]
How did Setupad uplift the client’s ad revenue thanks to the smart ad refresh algorithm? About Board Games Online […]
As the demise of third-party cookies approaches and the open web battles walled gardens, the question a lot of […]
Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers, […]
Organic click-through rate (CTR) is the ratio of clicks to the number of times a website shows up in […]
We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]
On November 30, 2022, Google announced a launch of a new ad format called side rails. This comes as […]
In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]
Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]
What was the most searchable AI tool in the last couple of months? What is ChatGPT, and why does […]
Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]
The most significant advancement in the advertising sector in the last three decades may be adtech. Google and Facebook […]
Video header bidding has gained approval in the adtech industry due to its rising popularity. Both advertisers and publishers […]
The General Data Protection Regulation (GDPR) came into effect in May 2018. This is by far the most comprehensive […]
Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]