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08.08.2022

How to Make Money with Google AdSense?

You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – Add […]

04.08.2022
Tips to Efficiently Manage Unsold Ad Space

Remnant inventory is the leftover ad space after the premium deals. If you’re a publisher, you probably have ad […]

04.08.2022
A Must-Have Website Checklist For 2022

[ Guest Post ] Website maintenance is a must if you own a website. You don’t want to lose […]

02.08.2022
10 Tips on How to Increase Website Loading Speed in 2022

Search engines like Google prioritize pages that load fast. Therefore, the position of a webpage’s ranking in search results […]

28.07.2022
How to Increase User Engagement on the Website? | 6 Key Strategies

User engagement is one of the key metrics every website owner strives to optimize. A recent study from Microsoft […]

26.07.2022
The Future of AI in Digital Marketing 

AI is already used in digital marketing on a large scale today. Companies, marketing agencies, and individuals are adopting […]

13.07.2022
VAST Error Codes And How to Fix Them!

VAST (Video Ad Serving Template) is a script that allows communication between video players and ad servers. Publishers can […]

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07.07.2022
Sellers.json File Explained

Sellers.json file was introduced in 2019 by the IAB Tech Lab, following another important industry initiative–ads.txt.  Essentially, sellers.json is […]

05.07.2022
AdSense Ban for Invalid Traffic – How to Appeal and Fix It

Have you heard or experienced the hassle of having your Google AdSense account suspended or disabled due to invalid […]

30.06.2022
8 Key Steps to Recover From a Google Core Update

Have you ever wondered how Google brings the most relevant organic search results from your search query? Google uses […]

28.06.2022
Invalid Traffic – What Is It and How to Prevent It?

Invalid traffic can be the result of intentional and unintentional bot traffic on your website, as well as accidental […]

16.06.2022
5 Tips You Should Do If Google Rewrites Your Title Tags

In 2021, Google changed how it generates title tags for web pages. Title tags might not have an immediate […]

14.06.2022
SEO Word Count for 2022

Recently there’s been a backlash around Google’s digital marketing course that involved a part about SEO. It was mentioned […]

07.06.2022
Ad Viewability | What is It and How to Improve It?

Ad viewability is one of the most frequently discussed topics in the advertising industry. It’s sometimes referred to as […]

02.06.2022
Top 5 Website Monetization Mistakes You Should Avoid

Website monetization is one of the best and most common strategies to support publishers and content creators. Website monetization […]

01.06.2022
Google Think Partner ’22 Key Takeaways 

Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]

27.05.2022
9 Content Marketing Tips to Rank Higher in 2022

Content marketing is an effective SEO strategy for digital publishers. Unless you’re a news publisher, you might be struggling […]

24.05.2022
Where to Place Ads on Your Website? | A Guide for Publishers

Choosing the best ad placement for your website is a tedious process. You have to consider many different factors […]

19.05.2022
SEO vs PPC | Differences Explained for Publishers

SEO and PPC are both important strategies for generating traffic to your website. But do you know how a […]

12.05.2022
What is Supply Path Optimization (SPO) in Programmatic

Supply path optimization, or SPO, became an adtech industry’s buzzword in 2016. Supply path optimization in programmatic is not […]

05.05.2022
What is an SSL Certificate and Why Does Your Website Need It?

An SSL certificate is a must for any website that cares about its security. It brings more trust from […]

28.04.2022
7 Tips to Improve User Experience with Ads 

We hear a lot about how to improve user experience these days. Ultimately, with Google’s Page Experience update and […]

22.04.2022
How to Use Internal Links to Boost SEO | A Complete Guide

Internal links play an essential role in creating an enhanced and understandable website structure.  Internal linking improves the user […]

21.04.2022
AMP ADS: Should Publishers Use Them to Increase Ad Revenue?

In one of our previous articles, we talked about Google AMP. Today, let’s dive deeper and explore AMP ads. […]

14.04.2022
eCPM, rCPM and Fill Rate | Important Monetization Metrics

Previously, we explained the differences between eCPM and CPM. This article will extend our discussion by comparing eCPM, rCPM, […]

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