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20.01.2023

23 Digital Advertising Trends and Stats for 2023

Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers, […]

13.01.2023
8 Proven Ways to Increase Your Organic CTR

Organic click-through rate (CTR) is the ratio of clicks to the number of times a website shows up in […]

12.01.2023
In-App Header Bidding Guide for Publishers

We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]

05.01.2023
Google’s Side Rail Ads – Should Publishers Use Them?

On November 30, 2022, Google announced a launch of a new ad format called side rails.  This comes as […]

30.12.2022
Header Bidding on AMP – A Guide for Publishers

In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]

23.12.2022
A guide to Amazon Publisher Services: UAM and TAM

Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]

23.12.2022
ChatGPT and Its Importance for SEO

What was the most searchable AI tool in the last couple of months? What is ChatGPT, and why does […]

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13.12.2022
How to Integrate Amazon’s Unified Ad Marketplace (UAM) with Header Bidding

Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]

08.12.2022
7 Main AdTech Trends Publishers Need to Know

The most significant advancement in the advertising sector in the last three decades may be adtech. Google and Facebook […]

07.12.2022
What is Video Header Bidding? | A Full Guide for Publishers

Video header bidding has gained approval in the adtech industry due to its rising popularity. Both advertisers and publishers […]

30.11.2022
A Publisher’s Guide to IAB TCF 2.0 and CMP

The General Data Protection Regulation (GDPR) came into effect in May 2018. This is by far the most comprehensive […]

25.11.2022
A Guide to Google Open Bidding

Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]

16.11.2022
4 Key Metrics to Check in Google Analytics

[Guest Post] As a web owner, reporting tools like Google Analytics are valuable for checking your website’s performance and […]

15.11.2022
What is a Header Bidding Wrapper?

Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]

10.11.2022
What is Prebid Server?

Prebid.org community continues to expand, and the years of work are paying off. Prebid.js was designed in 2015 by […]

04.11.2022
What is Header Bidding? | A Complete Guide for Publishers

Header bidding technology is the gold standard of the programmatic ecosystem. Many publishers seek to leverage header bidding themselves […]

03.11.2022
What is a Prebid Adapter? | 4 Best Adapters for Publishers

Prebid adapter allows publishers to collaborate with a demand partner, as well as the agencies and advertisers it has […]

28.10.2022
A Bridge to Prebid – Header Bidding in Google Ad Manager (GAM)

Header bidding is a gold standard of programmatic advertising. Publishers seek to maximize the value of this technology by […]

20.10.2022
How to Switch From Universal Analytics to Google Analytics 4

Google Analytics is hands down, a go-to analytics tool for publishers and website owners. It has been around for […]

14.10.2022
Client-side vs Server-side Header Bidding | What’s the Difference?

Almost every monetization company utilizes a client-side header bidding model, but the future of programmatic advertising leans towards another […]

13.10.2022
How to Identify and Monetize the Best Sites for Flipping

[ Guest Post ] Flipping isn’t a new concept—but website flipping is certainly on the rise, thanks to the […]

06.10.2022
What is Prebid? | Everything Publishers Should Know

Prebid is an open-source header bidding wrapper that’s accessible to anyone and is used by many publishers today.  With […]

30.09.2022
DMEXCO 2022: Highlights from the Largest AdTech Expo 

Last week marked the conclusion of the leading digital advertising industry event, DMEXCO. First time offline after two years […]

28.09.2022
What is a Bid Request and How Does it Work?

A bid request helps publishers and advertisers to agree on a mutually beneficial ad slot deal. At the same […]

20.09.2022
How to Drive Traffic With Google Discover: 5 Key Tips

Google Discover, originally named the Google Feed, was rolled out in 2017 and reflected another Google attempt to make […]

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