23 Digital Advertising Trends and Stats for 2023
Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers, […]
Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers, […]
Organic click-through rate (CTR) is the ratio of clicks to the number of times a website shows up in […]
We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]
On November 30, 2022, Google announced a launch of a new ad format called side rails. This comes as […]
In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]
Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]
What was the most searchable AI tool in the last couple of months? What is ChatGPT, and why does […]
Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]
The most significant advancement in the advertising sector in the last three decades may be adtech. Google and Facebook […]
Video header bidding has gained approval in the adtech industry due to its rising popularity. Both advertisers and publishers […]
The General Data Protection Regulation (GDPR) came into effect in May 2018. This is by far the most comprehensive […]
Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]
[Guest Post] As a web owner, reporting tools like Google Analytics are valuable for checking your website’s performance and […]
Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]
Prebid.org community continues to expand, and the years of work are paying off. Prebid.js was designed in 2015 by […]
Header bidding technology is the gold standard of the programmatic ecosystem. Many publishers seek to leverage header bidding themselves […]
Prebid adapter allows publishers to collaborate with a demand partner, as well as the agencies and advertisers it has […]
Header bidding is a gold standard of programmatic advertising. Publishers seek to maximize the value of this technology by […]
Google Analytics is hands down, a go-to analytics tool for publishers and website owners. It has been around for […]
Almost every monetization company utilizes a client-side header bidding model, but the future of programmatic advertising leans towards another […]
[ Guest Post ] Flipping isn’t a new concept—but website flipping is certainly on the rise, thanks to the […]
Prebid is an open-source header bidding wrapper that’s accessible to anyone and is used by many publishers today. With […]
Last week marked the conclusion of the leading digital advertising industry event, DMEXCO. First time offline after two years […]
A bid request helps publishers and advertisers to agree on a mutually beneficial ad slot deal. At the same […]
Google Discover, originally named the Google Feed, was rolled out in 2017 and reflected another Google attempt to make […]