25.11.2022
A Guide to Google Open Bidding
Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]
16.11.2022
4 Key Metrics to Check in Google Analytics
[Guest Post] As a web owner, reporting tools like Google Analytics are valuable for checking your website’s performance and […]
15.11.2022
What is a Header Bidding Wrapper?
Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]
10.11.2022
What is Prebid Server?
Prebid.org community continues to expand, and the years of work are paying off. Prebid.js was designed in 2015 by […]
04.11.2022
What is Header Bidding? | A Complete Guide for Publishers
Header bidding technology is the gold standard of the programmatic ecosystem. Many publishers seek to leverage header bidding themselves […]
03.11.2022
What is a Prebid Adapter? | 4 Best Adapters for Publishers
Prebid adapter allows publishers to collaborate with a demand partner, as well as the agencies and advertisers it has […]
28.10.2022
A Bridge to Prebid – Header Bidding in Google Ad Manager (GAM)
Header bidding is a gold standard of programmatic advertising. Publishers seek to maximize the value of this technology by […]
