All Topics

From Reseller to Direct: Why Publishers Are Rethinking Reseller-Heavy Supply Paths

Author: Setupad Team 7 minute read
#Programmatic Advertising #Website Monetization
02.07.2026
7 minute read
From Reseller to Direct: Why Publishers Are Rethinking Reseller-Heavy Supply Paths

Discover why publishers are shifting to direct supply paths. Learn the pros, cons, and exact steps to optimize [...]

01.07.2026
10 minute read
Setupad Self-Serve vs. Magnite Demand Manager: A Comparison

Comparing Setupad vs Magnite? Discover the key differences in header bidding infrastructure, automation, and publisher monetization.

17.06.2026
6 minute read
Signals Beyond Cookies: A Publisher’s Guide to Programmatic Identity in 2026

iscover how to implement alternative programmatic identity signals beyond cookies to recover lost revenue and [...]

12.06.2026
7 minute read
Setupad Self-Serve vs. PubMatic OpenWrap: A Comparison

Choosing between Setupad Self-Serve vs. PubMatic OpenWrap? Compare architecture, page speed, deployment, and monetization to find your ideal programmatic stack.

11.06.2026
9 minute read
Solving the Ad Ops Blindspot: Automated Ad Discrepancy Tracking and Revenue Recovery

Recover lost publisher revenue. Learn how automated ad discrepancy tracking plugs tech stack leaks and stops [...]

26.05.2026
7 minute read
Smart Ad Refresh: Maximize Publisher Revenue Safely

Learn how a smart ad refresh strategy increases ad inventory by 15% to 70% without hurting eCPMs or Google compliance.