Setupad has designed its own header bidding solution for publishers. It's easy to use and does not require much involvement from IT.
Setupad's Header Bidding Wrapper can easily be implemented through the publisher's ad server or directly into a website's source code. This tag-based solution runs a hybrid prebid.js auction that collects bids from client and server-side connections to display the winner's programmatic ads.
It doesn't require changes to the website source code and can be easily run through an ad server, like Google Ad Manager.
For Setupad, it's important to provide a simple and easy ad tag implementation as well as high-quality ads from premium demand partners. By default, Setupad has predefined blocklists to avoid unwanted and low-quality ads.
All earnings are collected by Setupad and paid to the publisher, including Google AdX demand.
Prebid is an open-source Header Bidding Wrapper available to everyone and is used by many publishers today. Setupad's Header Bidding Wrapper is also based on the prebid, thus helping to increase publishers' ad revenue and connect to premium demand.
Prebid.js auto-template is fully compressed and stored on a cloud ad server before uploading to users' browsers. The template allows optimizing the list of libraries necessary for each particular user and ad placement.
Cloud ad server allows connecting to an unlimited number of demand partners with a single server call. In addition, the server-to-server (S2S) connections provide faster bid response and additional demand, generating incremental revenue.
Yield formula or Setupad ad revenue calculator helps you understand how to unlock 100% of revenue potential. Simple and sophisticated view of a few key metrics: number of users, loyalty measure in visit sessions, engagement, and monetization strength. Learn more about it here.
Most up-to-date and complete stack unifying 4 main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (OB), and Amazon's Transparent Ad Marketplace (TAM).
Useful tool during the onboarding process. The main functionality of this Setupad extension is to report unwanted ads. Extension collects the necessary information for Setupad to successfully block the particular advertiser across all demand sources.
If your website has over 100K monthly visitors and the main traffic is coming from GEOs like the USA, Singapore, UK, Canada, and Australia, Setupad header bidding wrapper will be the right choice for you.
Today's industry standard is very high. By partnering with a monetization platform like Setupad, a dedicated team of AdOps managers will ensure your loading speed is not affected. If website loading speed is currently an issue for your website, here you will find tips on how to improve it!
Google has its Open Bidding solution that's mostly for direct sales, and it's available for those publishers who have Google AdX. However, with Setupad hybrid header bidding solution, you can access even more SSPs and ad exchanges, including Google AdX, thus increasing your ad revenue even more.
Yes, because you can reach your ad revenue potential. Clients who have switched to Setupad Header Bidding experience a 30%-300% ad revenue increase compared to their previous monetization partner.
Since we are partners with Google, we can say that AdSense is a good way to start your monetization journey. However, when your earnings reach 500 EUR per month, consider switching to Header Bidding to reach bigger demand, thus increasing your ad revenue. Learn more about how header bidding can outperform AdSense.