Setupad Header Bidding Wrapper

Tag-based prebid.js monetization solution connecting publishers' ad space with the
world's top demand partners - Google AdX, SSPs, DSPs, and Deals

Designed to make it easy for publishers to start using Setupad without much involvement from IT

It's a JavaScript code template used to connect publishers' ad space with demand partners (Google AdX, SSPs, DSPs, and Deals). All programmatic demand partners can simultaneously bid and compete in the same header bidding auction, increasing publishers' ad revenue. Setupad's HB wrapper can easily be implemented through the publisher's ad server or directly into a website's source code. This tag-based solution runs a hybrid prebid.js auction that collects bids from both the client and server-side connections to display the winner's programmatic ads. It doesn't require changes on the website source code and can be easily run via an ad server, like Google Ad Manager or any other.

A fully managed service - we provide ad tag creation, help with implementation, and manage predefined blocklists to avoid unwanted ads

All earnings are collected by Setupad and paid to the publisher, including Google AdX demand.

  • Easy implementation
  • Full service and technical support
  • No risk payment model
  • No optimization with direct sales
  • Calls via publisher ad server

Prebid.js auto-template - efficient management of demand partner adaptors (SSPs, DSPs)

Fully compressed and stored on a cloud ad server before uploading to users' browsers. The template allows optimizing the list of libraries necessary for each particular user and ad placement.

prebid JS auto

Prebid.js cloud ad server - scalable and secure architecture

Allows connecting to a limitless number of demand partners with a single server call. These server-to-server (S2S) connections provide faster bid response and additional demand, generating incremental revenue.

prebid JS cload adserver

Yield Formula analytics

Simple and sophisticated view of few key metrics: number of users, loyalty measure in visit sessions, engagement, and monetization strength to help understand how to unlock 100% of revenue potential.

yield formula analitics

Hybrid Header Bidding

Most up-to-date and complete stack unifying 4 main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (OB), and Amazon's Transparent Ad Marketplace (TAM).

hybrid header bidding

Setupad Chrome extension to monitor Setupad running on particular placements

Useful tool during the onboarding process. The main functionality of this extension is to report unwanted ads. Extension collects the necessary information for Setupad to successfully block the particular advertiser across all demand sources.

setupad chrome extension

With our Header Bidding Wrapper solution, you will also benefit from these useful features


Viewable Bid Optimization

A smart ad refresh algorithm that doesn't diminish the average eCPM. Only viewable ads are refreshed and generate extra yield for ads above the average eCPM.


Cloud Infrastructure

Distributed systems across several cloud platforms-Azure, DigitalOcean and Google Cloud, ensure flexibility in Setupad service, nearly perfect uptime ratios, and availability around the world.


Reports of all partners and all sources into one dashboard

Aggregated data from prebid.js client, prebid.js server, OB (Google Open Bidding), TAM (Amazon's Transparent Ad Marketplace).


Ad Quality

Setupad service comes with a package of extensive blocklist and additional real-time blocking software. Setupad avoids malicious ads and ensures premium ad quality for all users.