Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers, […]
Organic click-through rate (CTR) is the ratio of clicks to the number of times a website shows up in […]
We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]
On November 30, 2022, Google announced a launch of a new ad format called side rails. This comes as […]
In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]
Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]
