Setupad Self-Serve
A platform to automate the management of publisher’s direct SSPs in Prebid and integration with Google Ad Manager (GAM), Google AdX, or AdSense.
Google Ad Manager or Google AdSense or AdX account is required to use our Self-Serve platform.
Why choose Setupad Self-Serve?
Manage Your Demand Partners
Easily control your demand partners with a no-code solution. With just a few clicks, enable or disable an SSP and seamlessly move it between Prebid Client and Prebid Server. Gain flexibility to quickly test and optimize your ad operations.
Adjust Ad Refresh Rates
Set and control the smart ad refresh intervals. Balance the frequency of refreshed impressions with the average eCPM to unlock incremental revenue.
Customize Timeouts
Analyze and optimize bid responses by adjusting timeouts to achieve competitive bid density without compromising ad viewability. Manage Prebid Client and Prebid Server timeouts directly from the platform.
Manage Active Ad Units
Effortlessly experiment with ad formats and sizes without extra tasks in GAM. Our platform imports all active ad units, with any later adjustments automatically synced to your GAM setup.
Client Success Stories
“Within one year of implementing direct monetization with Setupad, Postimees Grupp increased its programmatic revenue by 27%, exceeding initial expectations. Thanks to quick onboarding and a phased upgrade approach, 12 SSPs were successfully migrated within the first two months, with full optimization completed over a six-month period.”
Raido Soom
Board Member Postimees Grupp
“Previously, we didn’t have a direct relationship; it was a fully automated process. We now have that cooperation that allows us to cut through many middlemen. Additionally, we now have new avenues for collaboration, such as programmatic direct deals.”
Team
Inspira Grupa
Infrastructure and extra tools
Stable and frequently updated Prebid.js versions Minimized script (100-142kB), served with Brotli compression and built-in SSP geo-targeting Rapid delivery of wrapper code generated in real-time at Cloudflare's edge locations Built-in first-party ID solutions: PPID, PAAPI, Topics API, User ID from Prebid, ID5, sharedID, and Criteo ID Redirect tool for Ads.txt line managementGoogle Ad Manager (GAM)
Automated Prebid initialization in the publisher’s GAM account includes: automatic configuration for key-values and creatives, implementation of line items for optimal price granularity, detection of currencies, gross/net bids, and price adjustments Import feature for publisher’s active GAM ad units Single head code implementation next to active GAM tags Option to group ad units under individual Head tags for lazy loading and other custom settingsPrebid Panel opportunities
Create new ad units and manage associated sizes without mapping Import ad unit IDs from SSPs by copy-pasting or bulk editing Implement sticky funcion without a code update Adjust associated sizes and timeouts on the go Enable or disable any Prebid client and Prebid server connections Manage smart ad refresh settings Target responsive ad sizes to specific devices A/B testing with all setting options Push changes to go live in minutes Follow the changelog history and restore changes to the previous settingsReporting
Hourly results with previous day comparisons Daily monetization, performance, and audience (GA4) data combined Impression and revenue overview according to CPM price deciles Monetization performance split per each demand partner, geolocation, and traffic source Filter reporting for each domain and ad unit Access to Yield formula - tool for ad revenue growth projection Google Chrome extension for monitoring and blocking unwanted ads Platform cost overview and automatic invoicing Getting started is as easy as
one, two, three!
Connect your GAM
Link your Google Ad Manager Account, run an automated 40-minute initialization, and import active GAM ad units to the Setupad platform.
Implement once
Share the Prebid head tag with your IT to implement before your active GAM tags on your website.
Boost on the fly
No-code solution for easy settings management. Add the demand partners on the fly and fine-tune settings in Prebid Panel. Experiment with timeouts, ad refresh, and optimize ad sizes to see your website’s performance soar!
Choose Your Plan to Get Started
Free
FREE
>300K
Direct
Business
Starting from 50 EUR
0-50M
Direct
Enterprise
Starting from 1000 EUR
50M+
Direct + Setupad Reseller
