Are you currently thinking about the difference between Google AdSense and Google Adx?
Google AdSense and Google AdExchange (AdX) are advertising platforms, both run by Google. They allow publishers to gain profit by running ads.
So how exactly are Google AdX and AdSense different? Which platform is more suitable for you to sell your ad inventory on?
In this article, we will break down the main features and outline the differences between Google AdX and AdSense. This will help you figure out which platform is a better fit for you!
What is Google Adsense?
Technically speaking, Google Adsense is a free cost-per-click CPC program that allows publishers to earn profit for every ad click made. Furthermore, since there is a demand for CPM (cost per 1000 impressions), publishers can earn additional revenue every time a CPM ad is served to the website and viewed by a visitor.
The easy sign-up process makes it accessible to any publisher. One of the greatest things about AdSense is that it gives publishers an instant connection with a lot of advertisers automatically.
How does it work?
If your website meets all eligibility requirements, it will be accepted into the network and granted permission to display ads.
The publisher needs to insert an HTML source code into their web page, after which all relevant ads become visible to each visitor of the site.
What is Google’s AdX?
Through Google AdX, previously known as DoubleClick Ad Exchange, publishers can sell their ad inventory to advertisers and agencies. The platform relies on real-time bidding technology.
As the ad inventory can be bought with real-time bidding, advertisers are granted the opportunity to make fast decisions and bid on parameters such as ad size, ad placement, publisher site, retargeting ads, etc. Thanks to the rise of big data, Demand Side Platforms (DSP) have flourished in particular. Moreover, Google Adx also allows for the display of programmatic ads.
How does Google AdX work?
Unlike AdSense, AdX cannot be integrated into a publisher’s website directly. This means that the publisher has to first create a Google Ad Manager (GAM) account in order to use AdX. GAM gives publishers the opportunity to display direct campaigns on the publisher’s website.
Source – Google
What are the differences?
Which one is more beneficial?
AdSense and AdX have many functions in common; therefore, it comes down to the control, scale, and sophistication of your overall marketing efforts.
In terms of revenue sharing, publishers using AdX keep a higher percentage of the revenue than by using AdSense. Moreover, we would suggest AdSense to small to medium-sized publishers who lack technical knowledge. AdX is more suitable for advanced publishers with substantial knowledge in the tech and ad industries.
Remember that by using AdSense, you get paid per click. You could earn more with this platform if your CTR is high. However, remember to keep an eye on your activity, because if your CTR is higher than average, there is a possibility that you have been receiving false clicks. CTR is a crucial indicator of success on AdSense.
If your website has good traffic (for example, 1M page views per month), you should consider monetizing your website with ad operation managers, like Setupad. Why? Because we have developed a header bidding technology that connects you not only to Google Adx but also Pubmatic and other SSPs. Our clients are free from worries about ad quality and malvertising.