Posts by: Alise Zaiceva
In the complex and rapidly evolving world of digital advertising, Supply-Side Platforms (SSPs) play a pivotal role. SSPs enable […]
As ad tech industry enters the era of disintermediation and third-party cookies phase out, the spotlight intensifies on innovative […]
Incorporating programmatic ads into playlists is a game-changer for publishers looking to maximize revenue and engagement. This strategy blends […]
In today’s digital age, mobile apps have become an essential part of our everyday lives, with millions of apps […]
Google is a ubiquitous figure in digital media and advertising. It’s no surprise that there are tools built into […]
Prebid, an organization behind the leading open-source header bidding wrapper created to safeguard the Open Internet, hosted an event […]
The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important. Why, […]
The landscape of advertising technology (adtech) has seen unprecedented growth, fundamentally transforming the advertising sector over the past three […]
We have been writing volumes on the ad inventory over the years on this blog, but have you ever […]
