Posts by: Alise Zaiceva

5 WordPress Challenges for Content Publishers

WordPress is a popular choice for publishers, with 63.4% of all websites choosing this platform over other CMSs (Content […]

12 Most Effective SEO Tips You Must Know for 2023

SEO (Search Engine Optimization) is vital for any publisher. In today’s oversaturated landscape and constant change of algorithms, it’s […]

Website Improvement and eCPM Increase | Case Study

How did Setupad take a holistic approach to increase the client’s eCPM by 390%? About is a […]

4 Types of Programmatic Deals: A Comprehensive Guide

Each publisher’s ad inventory is unique, and there are different ways of selling it–through open and private auctions, preferred […]

What is DOOH – Digital Out-Of-Home Advertising?

[Guest Post] Between the famous Times Square in New York and jostled Shibuya Crossing in Tokyo, can you spot […]

Revenue Uplift From Smart Ad Refresh | Case Study

How did Setupad uplift the client’s ad revenue thanks to the smart ad refresh algorithm? About Board Games Online […]

Open Web vs Walled Gardens: A Marketing Expert Round-Up 

As the demise of third-party cookies approaches and the open web battles walled gardens, the question a lot of […]

23 Digital Advertising Trends and Stats for 2023

Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers, […]

8 Proven Ways to Increase Your Organic CTR

Organic click-through rate (CTR) is the ratio of clicks to the number of times a website shows up in […]