Posts by: Alise Zaiceva

What is an Ad Server & 10 Best Ad Servers for Publishers

The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important. Why, […]

10 Main AdTech Trends Publishers Need to Know

The landscape of advertising technology (adtech) has seen unprecedented growth, fundamentally transforming the advertising sector over the past three […]

What is Ad Inventory and Why It’s Important?

We have been writing volumes on the ad inventory over the years on this blog, but have you ever […]

24 Digital Advertising Trends and Stats for 2024

Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers […]

7 First-Party Data Collection Methods for Publishers

The evolution of the digital advertising landscape is undeniable, with third-party cookies finally going away for good. The methods […]

In-Image Ads: Everything Publishers Should Know

Incorporating visuals in adverts continues to be the best way to capture the attention of your target audience. Almost […]

Setupad Guaranteed+ Program | Case Study

Disclaimer: This article features information about the Setupad Guaranteed+ program. Please note that we reserve the right to reject […]

Programmatic Audio Ads: A Quick Guide

Programmatic audio ads have emerged as a viable advertisement medium for digital marketers and a novel revenue stream for […]

How Should Publishers Prepare for the Third-Party Cookie Phaseout?

For over 25 years, the web ecosystem relied heavily on cross-site cookies. However, the doomsday has finally arrived–cookies are […]