Various publishers already implement Setupad solutions from all over the world. Our top priority is to monetize cross-border traffic and to help publishers gain incremental revenues ranging from 50% to 300%. Setupad connects website’s advertising space to 15+ top SSPs (Supply Side Platforms) in a HeaderBidding way, which allows more buyers to participate and CPM prices to increase. Setupad does all necessary yield optimisation and allows publishers to get back to their true calling - quality content creation.
Browser-based auction that unifies demand from top SSP’s worldwide, including Google. Easy tag based implementation into publisher’s ad server. No scripts are required directly on the page, hence website speed is not affected.
Server-based auction, that unifies demand from all major DSP’s. More direct connection to the publisher, therefore reduced intermediate commission and significant loading speed advantage.
Distribution from a global network of servers. Guarantee of 1 second timeout and customisation possibility for an improved user experience. Loading speed, by default, is balanced with greater revenue potential.
Combining all demand sources allows the possibility of nearly 100% fill-rate. Granular reporting of requested and sold impressions justifies the highest possible requestCPM result.
Optimisation methods applied on each domain and advertising zone, taking into account bid responses from demand partners regarding particular geos, advertisers and users.
Monitoring the suitability of displayed ads, removing and blocking any unwanted material on your site. Ad operations team makes sure that creative materials follow each countries’s laws and publisher’s quality guidelines.
Access to yield statistics for easy comparison and monitoring. Provides revenue transparency, 24/7 online data results, relieving publishers of any additional calculations.
We wouldn’t be able to achieve what Setupad is doing at a fraction of a cost. Setupad increased our RTB revenues by an extra 70% and handles all our programmatic inventory now.
Additionally, Setupad is very active in recommending programmatic innovations for ideal results. Hands down, they provide an excellent customer service.
“Previously, I managed several sell-side platforms myself but waterfall solution wasn’t getting the most out of RTB. Setupad HeaderBidding topped our eCPM benchmarks, so I was happy to use their solution. It saved a lot of my time and generated more revenue for the company."
It’s very important to partner with a company that protects a publisher's business. More than technology, Setupad makes RTB work for us! We have acquired useful experience about how to combine programmatic with direct sales. Over the past couple years we have gone through several updates on the website and its formats. We saw the significant growth of our revenues every single time
We leverage our third-party anti-fraud vendor IAS as well as internal reporting to identify suspicious activity and protect against ad fraud.
Besides crunching numbers, we enjoy talking about the future of online advertising.