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Setupad Header Bidding SaaS

Customized prebid.js software that connects with a publisher's existing SSP accounts and is optimized with Google.

How does it work?

Setupad's wrapper software is deployed directly to the website source code, making connections to SSPs that the publisher already has, and doing the necessary setup through the publisher's Google AdManager.

Our custom SaaS solution takes into account current revenue streams for direct sales and existing programmatic connections, allowing publishers to avoid revenue share commissions by paying a flat CPM fee instead.
On top of that, Setupad can provide more demand from additional SSPs and server-side integrations to increase bid density. As a result the auction ends up with higher final price, further increasing the publisher's revenue. Publishers can opt out of extra connections if they wish to use limited amount of demand partners for more transparency.

The main benefit is optimization of the publisher's direct campaigns that have been entered into Google AdManager or other ad server that supports prebid.js. It allows for the optimization of direct sales with programmatic sales based on impression level.

Setupad's SaaS solution is run from a cloud-based ad server that improves the monetization of cross-border traffic and helps connect to SSPs close to data centers. This allows publishers to deliver ads much faster, improves the fill rate and generates more revenue.

  • Full impression-level optimization between programmatic and direct sales
  • Flexibility in direct and programmatic sales allocation that monetizes 100% of inventory
  • Implementation support on the website and publisher's ad server
  • Payment model - fixed CPM fee (instead of revenue share)
  • Dedicated plugin to monitor ad content and real-time firewall against malvertising
  • Demand from additional Setupad SSPs and server-side bidding
  • Complex implementation
  • Trafficking your own SSP accounts

Advanced Formats

Obtain consultation about the best performing placements and sizes. Use our free advanced formats, such as sticky leaderboard, mobile anchor ads, and many more. Take advantage of our rich media solutions and custom IAB standard size build placements. Setupad will make sure these formats work properly on every website and provide support during implementation. Many publishers have doubled their revenue with improved formats from Setupad.


Viewable Bid Optimisation (VBO)

Benefit from a smart solution that refreshes banners and is supported by such market leaders as Google. Setupad monitors viewability, and a tailored algorithm avoids the decrease in average price when the ads are refreshed. Ads are changed only when the next impression benefits the publisher. On average, publishers will get an additional 15% impressions and revenue solely thanks to this solution.


Ad Quality Monitoring

Detect Setupad ads and report any unwanted content with a Chrome plugin. An extensive blocklist is active by default. However, there may be a specific ad you wouldn't like to see, and through the plugin, the ad source can be easily detected and quickly blocked, making sure the same ad won't appear through a different channel. This streamlined process significantly saves time for publishers.


Anti Malvertising

Prevent malvertising attacks and block suspicious ads with AdLightning firmware's real-time monitoring. It's a firewall that doesn't let bad advertisers execute pop-ups and other unacceptable activities. Publishers can sleep tight and send a strong signal to malvertisers to not mess with their inventory.



All results from various demand partners and connections are aggregated into one report, making it easy to follow performance on a daily basis and in real-time. The in-depth analysis helps publishers make smart decisions when reorganizing ad placement or producing content to yield higher returns.



Setupad takes a CPM fee for the impressions that run through our SaaS solution. Monthly statements and invoices are generated until the 4th date of every month. In case additional demand sources are used, revenue payments are processed after the calendar month ends, within 60 days by direct bank transfer or PayPal.