A classic setup where prebid auction controller JS is implemented in the website's header and publishers GAM codes in the body.
All campaigns and programmatic bids compete in the same header bidding auction, increasing publishers' ad revenue.
It's also a hybrid HB solution because programmatic bids are coming from both - client-side auctions and server-side auctions.
Most importantly, this is a software service where Setupad implements a preconfigured prebid.js technology and adapters to connect with existing publisher's SSP accounts.
The ad revenue is directly paid to the publisher, and Setupad earns a fixed tech fee. Publishers can opt-in to use Setupad SSP accounts to extend their current list of demand partners.
Improves the user experience with a faster loading speed of ads by connecting to the closest ad server. Since auctions start taking place faster, it generates more filled ad impressions.
Fully compressed and stored on Setupad ad server before being served to users. The template ensures effective targeting of each geolocation, connection type, user, and ad placement. Saving on connection resources with each demand partner.
Allows connecting to a limitless number of demand partners with a single server call. These server-to-server (S2S) connections provide a faster bid response and additional demand, generating extra revenue.
Most up-to-date and complete stack unifying four main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (S2S), and Amazon's Transparent Ad Marketplace (S2S).
A smart ad refresh algorithm that secures the average eCPM and complies with Google policies. The algorithm takes into account user behavior and only refreshes viewable ads, thus generating extra ad revenue for the publisher.
Setupad service comes with an extensive blocklist and an additional real-time blocking software package. Setupad avoids malicious ads and ensures premium ad quality for all users.
Setupad Chrome extension is used to report competitor ads and effectively block them across all demand sources. Additionally, it allows monitoring the auction in real-time, thus providing full transparency of the bidding process.