Setupad Header Bidding SaaS Solution

Customized prebid.js software that connects with a publisher's existing
SSP accounts and is optimized with Google

Header bidding (HB) SaaS is a direct prebid.js monetization solution

A classic setup where prebid auction controller JS is implemented in the website's header and publishers GAM codes in the body. This setup allows it to connect all of the publisher's ad space and optimize direct campaigns with programmatic demand partners (Google AdX, SSPs, DSPs, and Deals). All campaigns and programmatic bids compete in the same header bidding auction and increase publishers' ad revenue. It's also a hybrid HB solution because programmatic bids are coming from both client-side auction and server-side auction.

WHO IS THIS SOLUTION FOR?

Suggested for websites with >50M monthly visits

Most importantly, this is a software service where Setupad implements a preconfigured prebid.js technology and adapters to connect with existing publisher's SSP accounts. The ad revenue is directly paid to the publisher, and Setupad earns a fixed tech fee. Publishers can opt-in to use Setupad SSP accounts to extend their current list of demand partners.

PROS
  • Direct implementation into the website code that eliminates unnecessary calls to ad server
  • Full impression-level optimization between programmatic and direct sales
  • Payment model - fixed CPM fee (instead of revenue share)
CONS
  • More complex implementation that requires additional codes on the website and API access to the publisher GAM account
  • Trafficking of your own SSP accounts that requires publishers to have their own AdOps

Prebid JS auction controller code - lightweight and stored on CDN

Improves the user experience with the faster loading speed of the ads. Since auctions start taking place faster, it generates more filled impressions.

prebid JS auction controller

Prebid.js auto-template - efficient management of demand partner adaptors (SSPs, DSPs)

Fully compressed and stored on cloud ad server before uploading to users' browsers. The template allows optimizing the list of libraries necessary for each particular user and ad placement.

prebid JS auto template

Prebid.js cloud adserver - scalable and secure architecture

Allows connecting to a limitless number of demand partners with a single server call. These server-to-server (S2S) connections provide faster bid response and additional demand, generating incremental revenue.

prebid JS cloud adserver

Hybrid Header Bidding

Most up-to-date and complete stack unifying 4 main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (OB), and Amazon's Transparent Ad Marketplace (TAM).

hyper header bidding

Setupad Chrome extension to monitor Setupad running on particular placements

Useful tool during the onboarding process. The main functionality of this extension is to report unwanted ads. Extension collects necessary information for Setupad to successfully block the particular advertiser across all demand sources.

setupad chrome extension

With our Header Bidding SaaS solution, you will also benefit from these useful features

Viewable Bid Optimization

A smart ad refresh algorithm that doesn't diminish the average eCPM. Only viewable ads are refreshed and generate extra yield for ads above the average eCPM.

Ad Quality

Setupad service comes with a package of extensive blocklist and additional real-time blocking software. Setupad avoids malicious ads and ensures premium ad quality for all users.

Cloud Infrastructure

Azure, DigitalOcean, Google Cloud, Distributed systems across several cloud platforms ensure flexibility in Setupad service, nearly perfect uptime ratios, and availability around the world.