Programmatic Advertising

Stay up-to-date with the latest trends and strategies in programmatic advertising. Learn how to maximize your ad spend, reach your target audience, and optimize ad performance.
20.11.2024
20 minute read
GAM Floor Prices vs. Prebid Floor Prices: Understanding the Difference

Discover the key differences between GAM and Prebid floor prices and learn how to maximize ad revenue. Find the right strategy for your inventory!

14.11.2024
12 minute read
Ads.txt Guide: Implementation, Benefits, and Best Practices 2024

Ads.txt aka Authorized Digital Sellers protects ad inventory and avoids programmatic ad fraud. Learn its features, implementation, and best practices for 2024.

17.10.2024
6 minute read
Managed Service vs. Self-Service Programmatic Platforms

Discover the key differences between managed services and self-serve platforms in programmatic advertising and learn which is best for your ad operations.

26.09.2024
18 minute read
Optimizing Prebid Wrapper’s Performance with Ad Refresh

Learn how to optimize Prebid wrapper with ad refresh for higher revenue and better ad performance. Read now!

06.09.2024
19 minute read
What Is a Self-Serve DSP? A Comprehensive Guide

Read and discover the benefits of self-serve DSPs, compare them with white-label and managed DSPs, and find the best one for your needs.

16.08.2024
22 minute read
Prebid’s User ID Module Guide for Publishers

Discover how the Prebid User ID module enhances ad targeting, simplifies user identification, and maximizes revenue. Learn more in our detailed guide!

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