Programmatic Advertising

Stay up-to-date with the latest trends and strategies in programmatic advertising. Learn how to maximize your ad spend, reach your target audience, and optimize ad performance.
02.07.2026
7 minute read
From Reseller to Direct: Why Publishers Are Rethinking Reseller-Heavy Supply Paths

Discover why publishers are shifting to direct supply paths. Learn the pros, cons, and exact steps to optimize your setup for higher CPMs.

17.06.2026
6 minute read
Signals Beyond Cookies: A Publisher’s Guide to Programmatic Identity in 2026

iscover how to implement alternative programmatic identity signals beyond cookies to recover lost revenue and build a resilient first-party data strategy.

11.05.2026
8 minute read
What Is a Blocklist and How Does It Protect Your Ad Inventory?

Protect your brand with an ad inventory blocklist. Learn to manage ad quality across GAM, SSPs, and Prebid to stop low-quality ads.

08.01.2025
12 minute read
Brand Safety Guide for Publishers

Learn how to prioritize brand safety to protect reputation, foster advertiser trust, and secure revenue with actionable steps for publishers.

02.01.2025
11 minute read
What is Ad Verification and How It Boosts Advertising Efficiency?

Advertisement fraud is a major threat for both marketing teams and publishers. Find out how ad verification can protect your business.

01.01.2025
39 minute read
Top Supply Side Platforms (SSPs) for Publishers for 2025

Discover 2025's top 24 SSPs for publishers: Maximize your revenue and streamline ad operations with the latest in digital adtech.