ID Solutions & Cookies

Stay informed on privacy, cookies, and ID solutions in the digital age. Explore best practices, compliance tips, and the impact on user data and advertising revenue.
17.06.2026
6 minute read
Signals Beyond Cookies: A Publisher’s Guide to Programmatic Identity in 2026

iscover how to implement alternative programmatic identity signals beyond cookies to recover lost revenue and build a resilient first-party data strategy.

15.01.2025
10 minute read
​​7 Reasons Publishers Should Build Their Own Identity Graph

Discover 7 reasons why publishers should build their own identity graph to boost audience targeting, enhance ad revenue, and stay privacy-compliant in a cookieless world.

19.12.2024
9 minute read
How to Build a First-Party Data Strategy for Publishers?

Discover how publishers can build a robust first-party data strategy to enhance audience trust, improve personalization, and boost revenue in a cookieless future.

05.12.2024
11 minute read
Seller-Defined Audiences (SDA): An Overview

Learn how Seller-Defined Audiences empower publishers with first-party data for privacy-compliant, targeted ads. Discover best practices—read more now!

22.11.2024
10 minute read
What is Google PAIR?

Learn how Google PAIR enables secure, privacy-first audience targeting. Discover its benefits and how it compares to other solutions!

15.11.2024
17 minute read
ID Bridging: The Privacy-First Future of Audience Targeting

Learn what ID bridging is, how it works, and why it’s a critical strategy for publishers in a cookieless, privacy-first digital world!