Privacy & Cookies

Stay informed on privacy and cookies in the digital age. Explore best practices, compliance tips, and the impact on user data and advertising revenue.
16 minute read
A Guide to Protected Audience API (Formerly – FLEDGE)

Read and explore how the Protected Audience API revolutionizes privacy-first advertising, enhancing targeting for publishers and advertisers.

7 minute read
7 First-Party Data Collection Methods for Publishers

Explore 7 effective first-party data collection methods for publishers to navigate the post-cookie world, enhance audience engagement, and boost ad revenue.

15 minute read
A Guide to Google Topics API

Discover the game-changing Google Topics API. Explore how publishers, advertisers, and users can thrive in a privacy-focused digital era.

7 minute read
How Should Publishers Prepare for the Third-Party Cookie Phaseout?

Discover how publishers can adapt to the third-party cookie phaseout. This guide covers Google's timeline, Privacy Sandbox APIs, and steps for a smooth transition.

16 minute read
What is a Publisher Provided Identifier? (PPID explained)

Explore PPIDs in a post-cookie era. Read and learn and how PPIDs offer a privacy-compliant solution for effective ad targeting.

12 minute read
Open Web vs Walled Gardens: A Marketing Expert Round-Up 

We asked 11 experts to share their predictions about the future of user data, open web, and walled gardens as the demise of third-party cookies is approaching.

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