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What is a Demand-Side Platform (DSP): A Comprehensive Guide for Publishers

Discover how demand-side platforms (DSPs) revolutionize digital advertising with real-time bidding, advanced targeting, and cross-channel capabilities.

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What We Learned From the Prebid Ascent Event in London 

Learn about Prebid Ascent 2024, an event uniting industry leaders to discuss ad-supported digital futures, hosted by Prebid.org in London.

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What are Retail Media Networks (RMNs)?

Discover how retail media networks (RMNs) enhance shopping with targeted ads, boosting sales and improving consumer experiences.

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What is a Data Management Platform (DMP)?

Read and learn what a Demand Side Platform (DSP) is and how it optimizes digital ads by enabling more efficient and targeted ad campaigns!

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What is Native Advertising?

Explore native advertising for publishers. Read and learn how you can increase engagement and boost revenue effectively with native ads!

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What is an Ad Server & 10 Best Ad Servers for Publishers

Publishers often ask: "What is an ad server and do I need one?" This guide will introduce you to all types of ad servers and their benefits.

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