Setupad Self-Serve
A platform to automate the management of publisher’s direct SSPs in Prebid and integration with Google Ad Manager (GAM), Google AdX or Google AdSense (an account is required to use Self-Serve).
Why choose Setupad Self-Serve?
Optimize your Header Bidding stack with a no-code SSP management solution.
- Instant Control: Enable or disable SSPs and switch between Prebid Client and Server with a few clicks.
- Operational Agility: Gain the flexibility to test new partners and optimize your ad stack in real-time.
Boost incremental revenue by setting smart, data-driven ad refresh intervals.
- Smart Intervals: Set custom refresh timings to balance impression volume with premium eCPMs.
- Incremental Growth: Unlock hidden revenue streams by maintaining high engagement without over-saturation.
Reduce latency and improve bid density by fine-tuning the Prebid platform timeouts.
- Performance Tuning: Adjust Prebid Client and Server timeouts to capture more bids without affecting latency.
- Viewability Focus: Ensure ads load at the perfect moment to maintain high viewability and user experience.
Automate your Google Ad Manager workflow with real-time unit syncing.
- Auto-Syncing: Our platform automatically imports and updates all active ad units directly from your GAM setup.
- Effortless Testing: Instantly override existing ad units to test new ad sizes directly from the panel, helping you discover what yields the highest eCPM across your properties.
Identify and fix revenue leaks by auditing Google Ad Manager data against publisher SSP reports.
- Root Cause Analysis: Quickly identify if revenue drops are caused by timeouts, latency, or setup errors.
- Revenue Recovery: Use Prebid panel bid adjustments to align SSP bids with actual GAM delivery data.
Centralize your brand safety rules to block unwanted advertisers across all Prebid partners.
- Granular Authority: Block specific domains, advertisers, or entire categories across your entire ad stack.
- Global Syncing: Update your safety rules once and watch them apply instantly to all connected partners.
Enhance cookieless monetization using privacy-compliant, authenticated user signals.
- Increased CPMs: Drive higher bid density by providing authenticated identifiers to premium buyers.
- Privacy-First: Securely activate email hashing within the wrapper without exposing sensitive user data.
Infrastructure and extra tools
Stable and frequently updated Prebid.js versions Minimized script (100-142kB), served with Brotli compression and built-in SSP geo-targeting Rapid delivery of wrapper code generated in real-time at Cloudflare's edge locations Built-in first-party ID solutions: PPID, PAAPI, Topics API, User ID from Prebid, ID5, sharedID, and Criteo ID Redirect tool for Ads.txt line managementGoogle Ad Manager (GAM)
Automated Prebid initialization in the publisher’s GAM account includes: automatic configuration for key-values and creatives, implementation of line items for optimal price granularity, detection of currencies, gross/net bids, and price adjustments Import feature for publisher’s active GAM ad units Single head code implementation next to active GAM tags Option to group ad units under individual Head tags for lazy loading and other custom settingsPrebid Panel opportunities
Create new ad units and manage associated sizes without mapping Import ad unit IDs from SSPs by copy-pasting or bulk editing Implement sticky funcion without a code update Adjust associated sizes and timeouts on the go Enable or disable any Prebid client and Prebid server connections Manage smart ad refresh settings Target responsive ad sizes to specific devices A/B testing with all setting options Push changes to go live in minutes Follow the changelog history and restore changes to the previous settingsReporting
Hourly results with previous day comparisons Daily monetization, performance, and audience (GA4) data combined Impression and revenue overview according to CPM price deciles Monetization performance split per each demand partner, geolocation, and traffic source Filter reporting for each domain and ad unit Access to Yield formula - tool for ad revenue growth projection Google Chrome extension for monitoring and blocking unwanted ads Platform cost overview and automatic invoicing Getting started is as easy as
one, two, three!
Connect your GAM
Link your Google Ad Manager Account, run an automated 40-minute initialization, and import active GAM ad units to the Setupad platform.
Implement once
Share the Prebid head tag with your IT to implement before your active GAM tags on your website.
Boost on the fly
No-code solution for easy settings management. Add the demand partners on the fly and fine-tune settings in Prebid Panel. Experiment with timeouts, ad refresh, and optimize ad sizes to see your website’s performance soar!
Client Success Stories
“Within one year of implementing direct monetization with Setupad, Postimees Grupp increased its programmatic revenue by 27%, exceeding initial expectations. Thanks to quick onboarding and a phased upgrade approach, 12 SSPs were successfully migrated within the first two months, with full optimization completed over a six-month period.”
Raido Soom
Board Member Postimees Grupp
“Previously, we didn’t have a direct relationship; it was a fully automated process. We now have that cooperation that allows us to cut through many middlemen. Additionally, we now have new avenues for collaboration, such as programmatic direct deals.”
Team
Inspira Grupa
Choose Your Plan to Get Started
Free
FREE
10M+
Direct
Business
Starting from 50 EUR
10-50M
Direct
Enterprise
Starting from 1000 EUR
50M+
Direct + Setupad Reseller
FAQ
Who is eligible to use the self-serve platform?
The platform is built for publishers who want independent control over their monetization, are willing to work with direct SSPs, and will use their own Google Ad Manager (GAM). Please note that we require high-quality websites with significant traffic. All publishers are evaluated and approved based on our internal standards prior to onboarding.
How long does it take to get started?
The initial technical setup only takes a few hours, but getting started requires a phased approach. You will first run a test on a specific section or portion of your traffic before launching on your full inventory. It takes a couple of days to gather enough data to verify the setup and ensure buyers are activating. Following this test, a full performance evaluation is conducted using 2 to 4 weeks of data. After the test, the commercial details are to be agreed upon, and scaling to full inventory is a matter of a couple of more days.
Do I need technical knowledge to use the platform?
Basic technical knowledge (such as working with ad tags or Google Ad Manager) is helpful. However, the platform is built to be user-friendly, and guidance is provided during setup. With Setupad, you do not need to be a developer to successfully launch and manage your own Header Bidding wrapper.
What support is available for Self-Serve users?
Self-Serve users have access to support resources, including documentation, onboarding guidance found in the knowledge base, and customer support when needed.
Are all features included, or do they cost extra?
All features - including advanced tools like smart ad refresh - are included in our flat CPM fee. Depending on your plan, this fee is applied differently: for Free and Business tiers, the CPM is based on ad requests, while our Enterprise model is based strictly on ad impressions. There are never any hidden "add-on" costs for specific features.
Do I need to sign a long-term contract to use Self-Serve?
There is no long-term commitment required. You simply need to agree to our standard terms and conditions to get started. Our basic terms include a 30-day notice to terminate the agreement. For billing and payouts, CPM charges for direct setups are processed at the end of the month, while reseller ad revenue payments are made on a Net 60 basis.
What level of Google Ad Manager (GAM) access is required?
To set up and run Self-Serve, your email address must have administrator-level access to your Google Ad Manager (GAM) account. This ensures you have the necessary permissions to properly configure and manage integrations.
Can I use my own demand alongside Setupad's demand?
Yes, you can run both simultaneously. You can integrate your own direct demand alongside Setupad's reseller demand, allowing you to maximize competition and optimize your overall ad revenue.
How does Setupad handle billing and payments?
Our platform offers two primary feature sets, each with its own billing structure:
Self-Serve Technology (Direct Partners): This feature allows you to manage your own direct relationships with partners like Google AdX, SSPs, and Amazon TAM. Setupad provides the unified auction technology and ad-serving infrastructure for these partners. For this service, we charge a flat ad-serving fee of €0.05 CPM (per 1,000 impressions), which is billed directly to your registered credit card. You continue to receive payments directly from your own partners according to your individual agreements with them.
Setupad Reseller Demand (Optional): You can also choose to enable Setupad's managed reseller demand as an additional revenue source. This feature operates on a 20% revenue share model. Unlike direct partners, these earnings are collected by Setupad and paid out to you on a net-60-day basis.
Prepaid Subscription and Credits: Platform usage is managed through prepaid ad impression credits, which are reduced based on the actual impressions served on your sites. Under the Business Plan, there are no free impressions included, and a fee of €0.05 net CPM (plus applicable VAT) applies. To ensure service continuity, the system automatically repurchases your chosen plan when credits run low. You can monitor your balance in the Billing section, update your payment methods, or cancel your subscription at any time.
