Posts by: Anete Jodzevica
Native advertising is a perfect strategy for publishers to maximize revenue while enhancing user experience. It’s less intrusive and […]
CPM represents the revenue publishers earn for every thousand impressions that ads receive on their digital platforms. From another […]
Ad mediation helps publishers and app developers transform every ad slot into an efficient revenue source, managing the distribution […]
Mobile ad networks are intermediaries that connect advertisers with app publishers. For publishers the main advantage of mobile ad […]
Programmatic advertising is a significant evolution from traditional ad buying. Facilitated by RTB technology, programmatic advertising allows for real-time […]
Nowadays, mobile devices are central to our daily lives. Therefore, crafting a good ad campaign emphasizes focusing on the […]
Audience segmentation transforms how businesses communicate with their diverse customer base. Long gone are the days of “one-size-fits-all” marketing. […]
Google’s Protected Audience API (PAAPI) gives hope for marketers navigating the cookieless future. PAAPI, emerging from Privacy Sandbox, changes […]
As we move forward in 2024, the importance of crafting a marketing strategy that resonates with your audience and […]
