Posts by: Anete Jodzevica
Out-of-home (OOH) advertising’s presence in the real world has undeniable advantages in today’s digital age. OOH offers a unique blend […]
The partnership between Prebid and Google Ad Manager (GAM) offers publishers a powerful tool to maximize ad revenue while […]
In February 2022, Google ruled out the Scaled Partner Management (SPM) program and switched to Multiple Customer Management (MCM). […]
Real-time bidding (RTB) refers to the practice of purchasing and selling ads in real-time on a per-impression basis. It’s […]
App-ads.txt file helps app publishers to prove to advertisers that the ad request originates from the app they own. […]
Fallacies in advertising appeal to consumers’ emotions or biases to make a product or service seem more alluring. In […]
Ad networks help publishers to effectively monetize content and maximize their revenue potential. As a publisher, you want to […]
Responsive display ads can adjust their size, appearance, and format to fit any ad space within the Google Display […]
Introduction Ad networks, or advertising networks, are platforms or intermediaries connecting advertisers with publishers or website owners. Their main […]
