Posts by: Anete Jodzevica
Traffic arbitrage involves purchasing low-cost traffic from sources like social media platforms or display networks and redirecting it to […]
Many publishers face challenges in monetizing their ad inventory, but with the right strategies and tools, you can attract […]
Dynamic creative optimization (DCO) ensures that each user receives the most relevant and engaging ad, enhancing the overall effectiveness […]
Ad tracking enables publishers to measure their ad campaign effectiveness by collecting data on user interactions through cookies, pixels, […]
Demand-side platforms (DSPs) are vital tools that save time and enhance campaign effectiveness. These platforms connect advertisers with valuable […]
Programmatic video advertising automates the delivery of targeted video ads using data and algorithms, benefiting users with more relevant […]
Demand side platforms (DSPs) provide a centralized interface where real-time bidding and algorithms automate the buying and selling of […]
Retail media networks (RMNs) use retailers’ digital ad spaces to showcase personalized ads based on extensive consumer data. RMNs […]
Data Management Platforms (DMPs) are essential for publishers and marketers aiming to optimize their online presence and ad efficiency. […]
