Posts by: Anete Jodzevica
Playable ads offer users an engaging way to interact with mobile apps and games through immersive mini-experiences before making […]
Content marketing is an effective SEO strategy for digital publishers. Unless you are a big premium publisher, you might […]
Unified ID 2.0 (UID 2.0) offers a privacy-centric, consent-based alternative to cookies, which enables identity resolution across different devices. […]
Ad refresh is a technique that reloads ads in the same placement at set intervals or based on user […]
Ad networks help publishers to effectively monetize content and maximize their revenue potential. As a publisher, you want to […]
For more info, check out our comprehensive downloadable guide on in-app advertising here! In-app advertising is an essential monetization […]
Self-serve DSPs offer marketers and advertisers control and efficiency, but choosing the right one for your business can be […]
The Prebid User ID module enhances ad targeting and increases the value of header bidding. How? It unifies user […]
A price floor is a threshold CPM rate set by the publisher to prevent advertisers from buying impressions at […]
