Posts by: Anete Jodzevica

What are Line Items in Google Ad Manager?

Line items help Google to choose the right buyer for your inventory based on type, ad size, and deal […]

The Ultimate Guide to Google Ad Manager 360 for Publishers

Google Ad Manager (GAM) 360 is a powerful platform that publishers can use to manage their digital advertising inventory […]

How to Generate Reports in Google Ad Manager?

Google Ad Manager (GAM) is an ad server. It’s a platform that enables publishers to create, manage, and monitor […]

Programmatic Advertising: An Ultimate Guide For Publishers

Programmatic advertising is a leading technique for buying and selling digital ads online. For publishers, this form of advertising […]

Google Ad Manager – An Introduction for Publishers

In June 2018, Google combined its previous advertising platforms, DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), into […]

In-App Header Bidding Guide for Publishers

We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]

Header Bidding on AMP – A Guide for Publishers

In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]

A guide to Amazon Publisher Services: UAM and TAM

Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]

How to Integrate Amazon’s Unified Ad Marketplace (UAM) with Header Bidding

Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]