Posts by: Anete Jodzevica

What is Traffic Arbitrage?

Traffic arbitrage involves purchasing low-cost traffic from sources like social media platforms or display networks and redirecting it to […]

A Guide to Selling Ad Space on Your Website

Many publishers face challenges in monetizing their ad inventory, but with the right strategies and tools, you can attract […]

What is Dynamic Creative Optimization (DCO)?

Dynamic creative optimization (DCO) ensures that each user receives the most relevant and engaging ad, enhancing the overall effectiveness […]

What is Ad Tracking?

Ad tracking enables publishers to measure their ad campaign effectiveness by collecting data on user interactions through cookies, pixels, […]

10 Best Demand Side Platforms (DSPs) For Programmatic Advertising in 2024

Demand-side platforms (DSPs) are vital tools that save time and enhance campaign effectiveness. These platforms connect advertisers with valuable […]

What Is Programmatic Video Advertising?

Programmatic video advertising automates the delivery of targeted video ads using data and algorithms, benefiting users with more relevant […]

What is a Demand-Side Platform (DSP): A Comprehensive Guide for Publishers

Demand side platforms (DSPs) provide a centralized interface where real-time bidding and algorithms automate the buying and selling of […]

What are Retail Media Networks (RMNs)?

Retail media networks (RMNs) use retailers’ digital ad spaces to showcase personalized ads based on extensive consumer data. RMNs […]

What is a Data Management Platform (DMP)?

Data Management Platforms (DMPs) are essential for publishers and marketers aiming to optimize their online presence and ad efficiency. […]