Posts by: Anete Jodzevica

What is Out-of-home (OOH) Advertising?

Out-of-home (OOH) advertising’s presence in the real world has undeniable advantages in today’s digital age. OOH offers a unique blend […]

How to Set Up Prebid in Google Ad Manager?

The partnership between Prebid and Google Ad Manager (GAM) offers publishers a powerful tool to maximize ad revenue while […]

A Guide to Google MCM (Multiple Customer Management) for Publishers

In February 2022, Google ruled out the Scaled Partner Management (SPM) program and switched to Multiple Customer Management (MCM). […]

What is Real-Time Bidding (RTB)?

Real-time bidding (RTB) refers to the practice of purchasing and selling ads in real-time on a per-impression basis. It’s […]

App-ads.txt – What is It, And How to Implement It?

App-ads.txt file helps app publishers to prove to advertisers that the ad request originates from the app they own. […]

6 Real-Life Examples of Fallacies in Advertising

Fallacies in advertising appeal to consumers’ emotions or biases to make a product or service seem more alluring. In […]

15 Best Ad Networks for Publishers in 2023

Ad networks help publishers to effectively monetize content and maximize their revenue potential. As a publisher, you want to […]

Responsive Display Ads: A Comprehensive Guide

Responsive display ads can adjust their size, appearance, and format to fit any ad space within the Google Display […]

A Publishers’ Guide to Ad Networks

Introduction Ad networks, or advertising networks, are platforms or intermediaries connecting advertisers with publishers or website owners. Their main […]