Posts by: Anete Jodzevica

30 Marketing KPIs You Need to Monitor in 2024

As we move forward in 2024, the importance of crafting a marketing strategy that resonates with your audience and […]

A Guide to Google Topics API

Google Topics API provides a privacy-focused solution that aims to balance the interests of users, publishers, and advertisers in […]

What is a Publisher Provided Identifier? (PPID explained)

PPIDs (publisher provided identifiers) are used to identify users without relying on third-party cookies. It enables publishers to serve […]

10 Best Google Adsense Alternatives for Publishers in 2024

Google AdSense is a widely recognized platform for monetizing websites and blogs through ads, but there many AdSense alternatives […]

Ezoic vs. AdSense vs. Setupad: Which Earns More?

For publishers, selecting the right ad network is crucial for maximizing ad revenue, as it directly influences the effectiveness […]

A Complete Guide to YouTube Ad Formats

YouTube stands out as a powerful video platform, and it offers various ad formats tailored to meet different marketing […]

Top Supply Side Platforms (SSPs) for Publishers for 2024

Supply-side platforms (SSPs) streamline the ad-selling process and ensure publishers get the most value from their ad inventory. From […]

What is Programmatic Display Advertising?

Programmatic display advertising automates the buying and selling process of ad spaces by employing cutting-edge technology like AI and […]

What is Display Advertising & How to Start Monetizing Your Content?

Display advertising is a cornerstone in digital publishing, offering a blend of visual appeal and strategic monetization. For publishers, […]