Posts by: Anete Jodzevica
Line items help Google to choose the right buyer for your inventory based on type, ad size, and deal […]
Google Ad Manager (GAM) 360 is a powerful platform that publishers can use to manage their digital advertising inventory […]
Google Ad Manager (GAM) is an ad server. It’s a platform that enables publishers to create, manage, and monitor […]
Programmatic advertising is a leading technique for buying and selling digital ads online. For publishers, this form of advertising […]
In June 2018, Google combined its previous advertising platforms, DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), into […]
We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]
In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]
Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]
Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]
