Results for the tag: #header-bidding
We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]
In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]
Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]
Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]
Video header bidding has gained approval in the adtech industry due to its rising popularity. Both advertisers and publishers […]
Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]
Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]
Prebid.org community continues to expand, and the years of work are paying off. Prebid.js was designed in 2015 by […]
Header bidding technology is the gold standard of the programmatic ecosystem. Many publishers seek to leverage header bidding themselves […]
Prebid adapter allows publishers to collaborate with a demand partner, as well as the agencies and advertisers it has […]
Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]
Since creating content consistently is a difficult job in itself, many publishers reach out to website monetization platforms to […]
If you’re currently monetizing your website with Google AdSense, you’re in the right place. Why? Because you might be […]
Q4 is the most successful and profitable season for publishers and advertisers. Even though the reports show great results, […]
We sometimes get the question from our clients–why ads are not showing on my website. The truth is–there can […]
Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]
In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]
In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]
There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]
Programmatic is the process of buying and selling media in an automated way. Since each publisher’s ad inventory is […]
Our previous article covered all the basics regarding the SaaS business model and how it works in programmatic. Now, […]
Header bidding is a fantastic solution that allows publishers to maximize their ad revenue. As of March 2019, 79.2% […]
[Updated 28.10.2021] Have you noticed a drop in CTR and ad impressions? Here’s something you should look into immediately. […]
