Results for the tag: #header-bidding

In-App Header Bidding Guide for Publishers

We’ve already covered in-app advertising and its benefits on this blog. If you figured that in-app advertising is the […]

Header Bidding on AMP – A Guide for Publishers

In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]

A guide to Amazon Publisher Services: UAM and TAM

Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]

How to Integrate Amazon’s Unified Ad Marketplace (UAM) with Header Bidding

Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]

What is Video Header Bidding? | A Full Guide for Publishers

Video header bidding has gained approval in the adtech industry due to its rising popularity. Both advertisers and publishers […]

A Guide to Google Open Bidding

Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]

What is a Header Bidding Wrapper?

Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]

What is Prebid Server? community continues to expand, and the years of work are paying off. Prebid.js was designed in 2015 by […]

What is Header Bidding? | A Complete Guide for Publishers

Header bidding technology is the gold standard of the programmatic ecosystem. Many publishers seek to leverage header bidding themselves […]

What is a Prebid Adapter? | 4 Best Adapters for Publishers

Prebid adapter allows publishers to collaborate with a demand partner, as well as the agencies and advertisers it has […]

Google Think Partner ’22 Key Takeaways 

Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]

8 Benefits of Website Monetization Platforms

Since creating content consistently is a difficult job in itself, many publishers reach out to website monetization platforms to […]

Google AdSense or Monetization Platforms | How To Choose?

If you’re currently monetizing your website with Google AdSense, you’re in the right place.  Why? Because you might be […]

Can Header Bidding Solution Outperform Google AdSense?

Q4 is the most successful and profitable season for publishers and advertisers. Even though the reports show great results, […]

4 Reasons Why Ads Are Not Showing on My Website

We sometimes get the question from our clients–why ads are not showing on my website. The truth is–there can […]

Header Bidding vs Waterfall | Differences Explained

Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]

3 Tips for Price Floor Optimization in Programmatic

In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]

First-Price vs Second-Price Auction | Differences Explained

In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]

How Many Ads Should I Put on My Website?

There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]

Open and Private Auction, Preferred Deals, Programmatic Guaranteed | Explained

Programmatic is the process of buying and selling media in an automated way. Since each publisher’s ad inventory is […]

Header Bidding Wrapper VS Header Bidding SaaS

Our previous article covered all the basics regarding the SaaS business model and how it works in programmatic. Now, […]

5 Proven Tips to Reduce Page Latency with Header Bidding

Header bidding is a fantastic solution that allows publishers to maximize their ad revenue. As of March 2019, 79.2% […]

Google Two-Click Penalty | What is It and How to Fix

[Updated 28.10.2021] Have you noticed a drop in CTR and ad impressions? Here’s something you should look into immediately. […]