Solución para Header Bidding Saas de Setupad

Conecta directamente con los SSPs y Google mediante nuestro software Prebid customizado
Header bidding ilustration

Header Bidding (HB) SaaS is a Direct Prebid.js Monetization Solution

A classic setup where prebid auction controller JS is implemented in the website's header and publishers GAM codes in the body.

This setup allows it to connect all of the publisher's ad space and optimize direct campaigns with programmatic demand partners (Google AdX, SSPs, DSPs, and Deals).

All campaigns and programmatic bids compete in the same header bidding auction, increasing publishers' ad revenue.

It's also a hybrid HB solution because programmatic bids are coming from both - client-side auctions and server-side auctions.

¿A QUIEN VA DIRIGIDA ESTA SOLUCIÓN?

Suggested For Websites With >50M Monthly Visits

Most importantly, this is a software service where Setupad implements a preconfigured prebid.js technology and adapters to connect with existing publisher's SSP accounts.

The ad revenue is directly paid to the publisher, and Setupad earns a fixed tech fee. Publishers can opt-in to use Setupad SSP accounts to extend their current list of demand partners.

PROS
  • Direct implementation into the website code that eliminates unnecessary calls to the ad server
  • Monetización optimizada entre campañas directas y programáticas
  • Modelo de pago: tarifa de CPM fija (en lugar de la de reparto de ingresos)
CONTRAS
  • A more complex implementation that requires additional codes on the website and API access to the publisher GAM account
  • Trafficking of your own SSP accounts that require publishers to have their own AdOps

Código de controlador de subasta Prebid JS - ligero y almacenado en un CDN

Mejora la experiencia del usuario con la velocidad de carga más rápida de los anuncios. Dado que las subastas comienzan a realizarse más rápido, generan más impresiones completas.

prebid JS auction controller

Plantilla automática de Prebid.js -Gestión eficiente de adaptadores de socios de demanda (SSPs, DSPs)

Completamente comprimido y almacenado en el servidor de anuncios en la nube antes de cargarlo en los navegadores de los usuarios. La plantilla permite optimizar la lista de bibliotecas necesarias para cada usuario y ubicación de anuncios en particular.

prebid JS auto template

Servidor en la nuvbe prebid.js- Arquitectura segura y escalable

Permite conectarse a un número ilimitado de socios de demanda con una sola llamada al servidor. Estas conexiones de servidor a servidor (S2S) brindan una respuesta de oferta más rápida y una demanda adicional, lo que genera mayores ingresos.

prebid JS cloud adserver

Hybrid header bidding solution

Most up-to-date and complete stack unifying four main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (OB), and Amazon's Transparent Ad Marketplace (TAM).

hyper header bidding

Setupad Chrome extension to monitor Setupad ads

Useful tool during the onboarding process. The main functionality of this Setupad extension is to report unwanted ads. Extension collects the necessary information for Setupad to successfully block the particular advertiser across all demand sources.

setupad chrome extension

Try Setupad Header Bidding Wrapper

Con nuestra solución para Header Bidding Saas, te beneficiarás de estas útiles funcionalidades


Optimización de ofertas visibles

A smart ad refresh algorithm that doesn't diminish the average eCPM. Only viewable ads are refreshed and generate extra yield for ads above the average eCPM.

Premium Ad Quality

Setupad service comes with an extensive blocklist and an additional real-time blocking software package. Setupad avoids malicious ads and ensures premium ad quality for all users.

Infraestructura en la nube

Distributed systems across several cloud platforms-Azure, DigitalOcean, and Google Cloud ensure flexibility in Setupad service, nearly perfect uptime ratios, and availability worldwide.