What is Supply Path Optimization (SPO) in Programmatic
Supply path optimization, or SPO, became an adtech industry’s buzzword in 2016. Supply path optimization in programmatic is not […]
Supply path optimization, or SPO, became an adtech industry’s buzzword in 2016. Supply path optimization in programmatic is not […]
An SSL certificate is a must for any website that cares about its security. It brings more trust from […]
We hear a lot about how to improve user experience these days. Ultimately, with Google’s Page Experience update and […]
Internal links play an essential role in creating an enhanced and understandable website structure. Internal linking improves the user […]
In one of our previous articles, we talked about Google AMP. Today, let’s dive deeper and explore AMP ads. […]
Previously, we explained the differences between eCPM and CPM. This article will extend our discussion by comparing eCPM, rCPM, […]
Topic clusters might sound confusing at first, but they are essential for any content marketing strategy. Utilizing topic clusters […]
[ Guest Post ] If you’re aware of the fundamentals of the search engine algorithm, you’d know that crawling […]
Blog monitoring is one of the most important strategies to make sure your content performs well across different channels. […]
There are many debates about types of internet cookies and what they’re used for. Since Google announced it would […]
First-party cookies and first-party data became the advertising industry’s buzzwords when Google announced the phase-out of third-party cookies by 2023. […]
Semantic SEO approach can help you create high-quality content that ranks on Google. The word semantic is defined as […]
A walled garden is a popular term these days. Ever wondered what it means? The history of walled gardens […]
There has been confusion about what E-A-T is and which websites need it. Publishing content that is considered authoritative […]
Accelerated Mobile Pages, or AMP, is an open-source framework launched in 2016 by Google and backed up by big […]
Negative SEO attacks, without a doubt, can be very harmful to your website, drop your SEO rankings, ruin website […]
The first display ad was served on HotWired.com in 1994. Native advertising as well as display advertising have been […]
Sellers.json file was introduced in 2019 by the IAB Tech Lab, following another important industry initiative–ads.txt, which rolled out […]
Interstitial ads are one of the most popular mobile advertising formats. However, many publishers still mix them with pop-up […]
Wondering how to monetize a website? We got you covered! Sustainable website monetization is one of the top priorities […]
eCPM and CPM are one of the most common monetization metrics out there. However, publishers often get confused about […]
Demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP) are the building blocks of advertising technology. All […]
There are many different types of ad fraud–from simple tricks to advanced techniques that require technical resources. Nevertheless, ad […]
Since creating content consistently is a difficult job in itself, many publishers reach out to website monetization platforms to […]
Publishers often wonder which mobile ad sizes are the best for website monetization. This is especially important since we […]