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12.05.2022

What is Supply Path Optimization (SPO) in Programmatic

Supply path optimization, or SPO, became an adtech industry’s buzzword in 2016. Supply path optimization in programmatic is not […]

05.05.2022
What is an SSL Certificate and Why Does Your Website Need It?

An SSL certificate is a must for any website that cares about its security. It brings more trust from […]

28.04.2022
7 Tips to Improve User Experience with Ads 

We hear a lot about how to improve user experience these days. Ultimately, with Google’s Page Experience update and […]

22.04.2022
How to Use Internal Links to Boost SEO | A Complete Guide

Internal links play an essential role in creating an enhanced and understandable website structure.  Internal linking improves the user […]

21.04.2022
AMP ADS: Should Publishers Use Them to Increase Ad Revenue?

In one of our previous articles, we talked about Google AMP. Today, let’s dive deeper and explore AMP ads. […]

14.04.2022
eCPM, rCPM and Fill Rate | Important Monetization Metrics

Previously, we explained the differences between eCPM and CPM. This article will extend our discussion by comparing eCPM, rCPM, […]

07.04.2022
What Are Topic Clusters and How Do They Help SEO?

Topic clusters might sound confusing at first, but they are essential for any content marketing strategy.  Utilizing topic clusters […]

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01.04.2022
What is Crawl Budget and Why is It Important for SEO?

[ Guest Post ] If you’re aware of the fundamentals of the search engine algorithm, you’d know that crawling […]

31.03.2022
Blog Monitoring – What Is It and How To Make It Work

Blog monitoring is one of the most important strategies to make sure your content performs well across different channels. […]

24.03.2022
7 Types of Internet Cookies and Their Alternatives Explained

There are many debates about types of internet cookies and what they’re used for. Since Google announced it would […]

17.03.2022
The Difference Between First-Party and Third-Party Cookies

First-party cookies and first-party data became the advertising industry’s buzzwords when Google announced the phase-out of third-party cookies by 2023. […]

17.03.2022
Semantic SEO for Your Content to Rank Higher

Semantic SEO approach can help you create high-quality content that ranks on Google. The word semantic is defined as […]

10.03.2022
What is a Walled Garden in AdTech Industry?

A walled garden is a popular term these days. Ever wondered what it means? The history of walled gardens […]

09.03.2022
What is E-A-T in SEO & Why It’s Important?

There has been confusion about what E-A-T is and which websites need it. Publishing content that is considered authoritative […]

24.02.2022
What is Google AMP and is It Still a Thing in 2022?

Accelerated Mobile Pages, or AMP, is an open-source framework launched in 2016 by Google and backed up by big […]

23.02.2022
Top 5 Negative SEO Attacks You Should Keep An Eye On

Negative SEO attacks, without a doubt, can be very harmful to your website, drop your SEO rankings, ruin website […]

17.02.2022
Native Ads vs Display Ads | Main Differences Explained

The first display ad was served on HotWired.com in 1994. Native advertising as well as display advertising have been […]

10.02.2022
Sellers.json and Ads.txt File | Main Differences Explained

Sellers.json file was introduced in 2019 by the IAB Tech Lab, following another important industry initiative–ads.txt, which rolled out […]

03.02.2022
What are Interstitial Ads and How to Use Them Right?

Interstitial ads are one of the most popular mobile advertising formats. However, many publishers still mix them with pop-up […]

27.01.2022
How to Monetize a Website in 2022 | The A to Z Guide

Wondering how to monetize a website? We got you covered! Sustainable website monetization is one of the top priorities […]

20.01.2022
eCPM vs CPM | Differences, Formula and How to Calculate?

eCPM and CPM are one of the most common monetization metrics out there. However, publishers often get confused about […]

19.01.2022
What are the Differences Between DSPs, SSPs and DMPs?

Demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP) are the building blocks of advertising technology. All […]

13.01.2022
7 Types of Ad Fraud and How to Prevent Ad Fraud?

There are many different types of ad fraud–from simple tricks to advanced techniques that require technical resources.  Nevertheless, ad […]

12.01.2022
8 Benefits of Website Monetization Platforms

Since creating content consistently is a difficult job in itself, many publishers reach out to website monetization platforms to […]

06.01.2022
8 Best Mobile Ad Sizes and Ad Formats for 2022

Publishers often wonder which mobile ad sizes are the best for website monetization. This is especially important since we […]

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