INSIGHTS FROM PREBID ASCENT 2024

BY SETUPAD TEAM | May 22, 2024

Prebid ascent

Prebid hosted the Prebid Ascent event on May 1, 2024, in London, gathering industry leaders to discuss the future of digital advertising.

NO. 1

AGENDA

With over 150 attendees, partners delved into new advertising opportunities with a focus on privacy-centric solutions. 

NO. 2

EMERGING CHANNELS

Attendees delved into new advertising opportunities in CTV and in-app environments, discovering how Prebid's tools enhance revenue and transparency.

NO. 3

THIRD-PARTY COOKIE DEPRECATION

Despite Google's third-party cookie deprecation delays, industry leaders are focused on transitioning to cookie-free solutions and maintaining user privacy.

NO. 4

IDENTITY SOLUTIONS

With many ID solutions available, there is no clear winner. Publishers must focus on scaling first-party data in a cookieless future.

NO. 5

CALLS FOR INTEROPERABILITY

Collaboration and increased interoperability were central themes, emphasizing partnerships between DSPs, SSPs, and other vendors.

NO. 6

PREBID CONNECT

Mike Racic announced Prebid Connect, a privacy-centric standard for identity, addressability, measurement, and attribution signals.

NO. 6

NO. 7

Prebid Ascent highlighted the importance of collaboration, privacy, and innovation in the future of digital advertising. More to follow on the next Prebid event in Cannes. 

NO. 6

NO. 7

NO. 8

MORE TO COME

Next steps

READ MORE!