BY SETUPAD TEAM | May 22, 2024
Prebid hosted the Prebid Ascent event on May 1, 2024, in London, gathering industry leaders to discuss the future of digital advertising.
With over 150 attendees, partners delved into new advertising opportunities with a focus on privacy-centric solutions.
Attendees delved into new advertising opportunities in CTV and in-app environments, discovering how Prebid's tools enhance revenue and transparency.
Despite Google's third-party cookie deprecation delays, industry leaders are focused on transitioning to cookie-free solutions and maintaining user privacy.
With many ID solutions available, there is no clear winner. Publishers must focus on scaling first-party data in a cookieless future.
Collaboration and increased interoperability were central themes, emphasizing partnerships between DSPs, SSPs, and other vendors.
Mike Racic announced Prebid Connect, a privacy-centric standard for identity, addressability, measurement, and attribution signals.
Prebid Ascent highlighted the importance of collaboration, privacy, and innovation in the future of digital advertising. More to follow on the next Prebid event in Cannes.
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