Results for the tag: #yield management

eCPM, rCPM and Fill Rate | Everything Publishers Should Know

We compared eCPM and CPM in one of our previous articles. In this article, we will extend the discussion […]

14.04.2020– Monetization Case Study

How Setupad header bidding technology helped to increase ad revenue and choose the right ad placements. About the […]

08.04.2020– Monetization Case Study

How Setupad header bidding solution helped to increase ComRegras ad revenue by 300%. About the website is an […]

23.03.2020 – Monetization Case Study

About is a website that offers its users access to numerous WordPress themes. Over time they have successfully […]

Google AdSense or Monetization Platform | How To Choose?

If you are currently monetizing your website with Google AdSense, you are in the right place. Why? Because there […]

18.03.2020 – Monetization Case Study

How Setupad header bidding solution helped to increase WhatFontIs ad revenue by 30%. About the website is the […]

Monetize Your Website and Boost Revenues | The A to Z Guide

Running out of ideas on ways how to monetize a website? This article includes different strategies and tips to […]

DSP vs SSP | Everything Publishers Should Know

Are you currently thinking about the difference between DSP and SSP? This article will help you to find out […]

What Publishers Need To Know About eCPM Drop each January?

After the most successful season for publishers has ended, inevitably, comes the Q1 of 2020, who we greet with […]

Ad Refresh | Viewable Bid Optimization Solution Explained

[Updated: 15.05.2020] Last year we launched our product – Viewable Bid Optimization, which is also known as Ad Refresh. […]

Black Friday and Cyber Monday Publisher Trends Edition 2018

Are you as busy as we are this November? If you are a publisher, you most definitely should be. […]

Seasonality and Publisher Ad Revenue | The End of Q3

Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]

Two Ways How Publishers Can Increase Their Yield

There are not a lot of ways in which you can sell ad inventory in an auction. On paper, […]

Difference between SSP and Monetization Platform

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is […]