Results for the tag: #website monetization
Optimizing your Google Ad Manager (GAM) inventory structure to align with Prebid requirements is crucial for enhancing header bidding […]
In the fast-evolving world of digital publishing, understanding and optimizing monetization strategies is critical for sustainable revenue growth. While […]
Introduction With shifts in data privacy and the decline of third-party cookies, publishers are seeking solutions to optimize audience […]
In 2024, Made-for-Advertising (MFA) websites have become a hot-button issue in the digital advertising industry, sparking debates over their […]
Looking to unlock the revenue potential of your website? You’re in the right place! Whether you’re a new publisher […]
You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – You […]
Tired of relying on Google AdSense to monetize your website? Whether you’re facing approval issues, low payouts, or just […]
Supply-side platforms (SSPs) streamline the ad-selling process and ensure publishers get the most value from their ad inventory. From […]
Programmatic advertising is a significant evolution from traditional ad buying. Facilitated by RTB technology, programmatic advertising allows for real-time […]
Demand-side platforms (DSPs) are vital tools that save time and enhance campaign effectiveness. These platforms connect advertisers with valuable […]
Google Ad Manager and Prebid floor prices offer distinct approaches to managing minimum bid thresholds. GAM focuses on consistency […]
ID Bridging is used in digital advertising to link user identifiers across different devices, browsers, and environments. As the […]
Universal ID is a promising alternative to third-party cookies that addresses privacy concerns and offers more robust and efficient […]
Deal IDs foster direct, customized connections between publishers and advertisers. These identifiers facilitate private transactions, allowing both parties to […]
Prebid SharedID is a solution that provides a privacy-friendly, reliable way to recognize users without relying on third-party cookies. […]
Traffic shaping is a network management technique that controls data flow to optimize performance and resource utilization. For publishers, […]
Game monetization includes strategies developers and publishers use to generate revenue from their games, whether through ads, in-app purchases, […]
Playable ads offer users an engaging way to interact with mobile apps and games through immersive mini-experiences before making […]
Unified ID 2.0 (UID 2.0) offers a privacy-centric, consent-based alternative to cookies, which enables identity resolution across different devices. […]
Ad refresh is a technique that reloads ads in the same placement at set intervals or based on user […]
Self-serve DSPs offer marketers and advertisers control and efficiency, but choosing the right one for your business can be […]
A price floor is a threshold CPM rate set by the publisher to prevent advertisers from buying impressions at […]
As a publisher, you might have heard about Prebid timeouts, but do you truly understand their impact on your […]
In the complex and rapidly evolving world of digital advertising, Supply-Side Platforms (SSPs) play a pivotal role. SSPs enable […]
Traffic arbitrage involves purchasing low-cost traffic from sources like social media platforms or display networks and redirecting it to […]
Many publishers face challenges in monetizing their ad inventory, but with the right strategies and tools, you can attract […]
Programmatic video advertising automates the delivery of targeted video ads using data and algorithms, benefiting users with more relevant […]
Demand side platforms (DSPs) provide a centralized interface where real-time bidding and algorithms automate the buying and selling of […]
Retail media networks (RMNs) use retailers’ digital ad spaces to showcase personalized ads based on extensive consumer data. RMNs […]
Data Management Platforms (DMPs) are essential for publishers and marketers aiming to optimize their online presence and ad efficiency. […]
The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important. Why, […]
CPM represents the revenue publishers earn for every thousand impressions that ads receive on their digital platforms. From another […]
Nowadays, mobile devices are central to our daily lives. Therefore, crafting a good ad campaign emphasizes focusing on the […]
How did Setupad increase ad revenue by 474% and eCPM by 73% over Google AdSense on STUDOMAT? About STUDOMAT […]
For publishers, selecting the right ad network is crucial for maximizing ad revenue, as it directly influences the effectiveness […]
AdSense RPM is an important metric in Google AdSense that measures the revenue generated from every 1,000 ad impressions […]
Programmatic display advertising automates the buying and selling process of ad spaces by employing cutting-edge technology like AI and […]
Display advertising is a cornerstone in digital publishing, offering a blend of visual appeal and strategic monetization. For publishers, […]
The partnership between Prebid and Google Ad Manager (GAM) offers publishers a powerful tool to maximize ad revenue while […]
In February 2022, Google ruled out the Scaled Partner Management (SPM) program and switched to Multiple Customer Management (MCM). […]
How did Setupad increase eCPM by 179% compared to Google AdSense? About Coachingtoolbox.net Coachingtoolbox.net founder, Brian Williams, coached high […]
Real-time bidding (RTB) refers to the practice of purchasing and selling ads in real-time on a per-impression basis. It’s […]
"Switching to Setupad was extraordinarily beneficial, resulting in a remarkable increase in ad revenue. Compared to standalone Adsense, our revenue skyrocketed by more than 300%."Joacim Founder of Ascii-code.com
“Setupad helped us with the layout of the mobile version, which was basically reinvented. We got rid of the poor-performing ads and added more top-performing mobile ads.”Dmytro Head of Digital at Kyivpost.com
Frequency capping is the practice of setting a limit on the number of times a particular advertisement is shown […]
Introduction Ad networks, or advertising networks, are platforms or intermediaries connecting advertisers with publishers or website owners. Their main […]
The Google Publisher Console (GPC) is an essential tool for publishers who want to optimize their ad delivery process. […]
Google Ad Manager offers ad testing to publishers so that they can manage their ad inventory more efficiently. The […]
Unified auctions enable publishers to sell their ad inventory to multiple buyers simultaneously in a single auction. All buyers […]
Ad exchanges provide a marketplace for advertisers and publishers to transact ad inventory in real-time. They give publishers access […]
