Results for the tag: #supply side platform

Supply path optimization, or SPO, became an adtech industry’s buzzword in 2016. Supply path optimization in programmatic is not […]

Demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP) are the building blocks of advertising technology. All […]

The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important.  […]

For many online publishers, programmatic advertising is an important source of revenue.  As you may already know, there are […]