Results for the tag: #programmatic

Google AdSense has different bid types, which impact how publishers are earning their ad revenue. It’s important to understand […]

Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]

In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]

Programmatic Advertising is the leading advertising method today. Each Google update and technological improvement impacts not only publishers, advertisers, […]

In this article, we’ll help you understand what a Google Ad Manager (GAM) is, how it differs from Google […]

Creating content consistently and maintaining a stable reader base is a difficult job in itself. Therefore, it’s no surprise […]

Within two years, Google wants to sustain ad-supported web without third-party cookies. Read on to learn how the elimination […]

Are you currently thinking about the difference between Google AdSense and Google Adx? Google AdSense and Google AdExchange (AdX) […]

Last year we took a deep dive into our data pool and tried to find how the most significant […]

Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]