Results for the tag: #programmatic advertising

4 Types of Programmatic Deals: A Comprehensive Guide

Each publisher’s ad inventory is unique, and there are different ways of selling it–through open and private auctions, preferred […]

Programmatic Advertising: An Ultimate Guide For Publishers

Programmatic advertising is a leading technique for buying and selling digital ads online. For publishers, this form of advertising […]

Open Web vs Walled Gardens: A Marketing Expert Round-Up 

As the demise of third-party cookies approaches and the open web battles walled gardens, the question a lot of […]

23 Digital Advertising Trends and Stats for 2023

Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers, […]

DMEXCO 2022: Highlights from the Largest AdTech Expo 

Last week marked the conclusion of the leading digital advertising industry event, DMEXCO. First time offline after two years […]

The Impact of the War in Ukraine on the Advertising Industry

Previously, we covered how seasonal trends in digital advertising influence publishers’ ad revenue during the year. Traditionally, high-spending seasons […]

Ad Blocker Trends for 2023 | Statistics and Most Useful Tips

Ad blockers are a big issue for publishers and have a direct impact on their ad revenue stream. Ad-based […]

How to Prepare your Website for Seasonal Trends in AdTech?

As a publisher, you may notice that your ad revenue fluctuates during the year. This is attributed to seasonal […]

How Coronavirus Impacts Advertisers | What Does Data Say?

Data updated on 20.04.2020 The year 2020 was supposed to be a good year for the advertising industry. Unfortunately, […]