Results for the tag: #programmatic advertising

15.07.2020 – 40% Ad Revenue Uplift | Case Study

Setupad helped to implement banner ads on a custom made website and generated a 40% ad revenue uplift. About […]

Digital Ad Fraud | Everything Publishers Should Keep in Mind

Programmatic advertising is a multi-billion dollar industry, so it is no surprise that fraudsters will try to benefit from […]

eCPM, rCPM and Fill Rate | Everything Publishers Should Know

We compared eCPM and CPM in one of our previous articles. In this article, we will extend the discussion […]

CPM vs eCPM | Everything You Should Know

Are you currently thinking about the differences between CPM and eCPM? This article will strengthen your understanding of CPM […]

08.04.2020– Monetization Case Study

How Setupad header bidding solution helped to increase ComRegras ad revenue by 300%. About the website is an […]

18.03.2020 – Monetization Case Study

How Setupad header bidding solution helped to increase WhatFontIs ad revenue by 30%. About the website is the […]

Ads.txt: Guide For Publishers

It’s been a while since the IAB Tech Lab introduced ads.txt, which intends to protect advertising inventory and repel […]

8 Tips for Publishers to Increase Website Loading Speed

Why does website speed and performance matter? If your website’s loading speed is too slow, you are at risk […]

DSP vs SSP | Everything Publishers Should Know

Are you currently thinking about the difference between DSP and SSP? This article will help you to find out […]

What Publishers Need To Know About eCPM Drop each January?

After the most successful season for publishers has ended, inevitably, comes the Q1 of 2020, who we greet with […]

Monetization for Beginners | Google Adsense Bid Types and Tips

Are you ready to discover Google Adsense bid types and receive expert tips regarding monetization? Congrats, you are reading […]

Best Mobile Ad Formats and Ad Types for Your Mobile Site

It has been more than 3 years since mobile web traffic surpassed desktop for the first time. Since then we have […]

Seasonality and Publisher Ad Revenue | The End of Q3

Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]

Average eCPM Can Be Misleading for Publishers

In our latest article, we discussed the difference between CPM and eCPM. Now let’s dig more into details why […]

Difference between SSP and Monetization Platform

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is […]

What Publishers Should Know about Better Ads Standard

Google is a member of the Coalition for Better Ads. Their main goal is to improve consumers’ experience with […]

Why Does Ad Frequency Matters and What You Need to Consider?

Frequency determines the amount of times an ad will be seen by an internet user. Finding the optimal frequency […]

Ad Viewability Importance in Digital Advertising

Why is viewability important? Viewability is a metric used in digital advertising that measures an opportunity to see an […]