Results for the tag: #programmatic advertising

04.03.2021
What is Bot Traffic? | How to Detect Bot Traffic?

The latest statistics show that in 2019, overall bot traffic grew by 24% compared to 2018. This article will […]

14.01.2021
What Publishers Need To Know About eCPM Drop Each January?

After the most successful season for publishers has ended, there comes the Q1 of 2021.  We greet this quarter […]

30.12.2020
What is a Walled Garden? | Everything You Should Know

We hear about the concept of a walled garden often these days. Ever wondered what it means? The term […]

05.08.2020
Programmatic Advertising Statistics and Facts 2021

Looking for the latest programmatic advertising statistics, reports, and facts? We’ve got you covered. In May 2021 Google will roll […]

15.07.2020
CuteStockFootage.com – 40% Ad Revenue Uplift | Case Study

Setupad helped to implement banner ads on a custom made website and generated a 40% ad revenue uplift. About […]

05.06.2020
Digital Ad Fraud | Everything Publishers Should Keep in Mind

Programmatic advertising is a multi-billion dollar industry, so it is no surprise that fraudsters will try to benefit from […]

05.05.2020
eCPM, rCPM and Fill Rate | Everything Publishers Should Know

We compared eCPM and CPM in one of our previous articles. In this article, we will extend the discussion […]

17.04.2020
CPM vs eCPM | Everything You Should Know

Are you currently thinking what is the difference between CPM and eCPM? This article will strengthen your understanding of […]

08.04.2020
ComRegras.com– Monetization Case Study

How Setupad header bidding solution helped to increase ComRegras ad revenue by 300%. About the ComRegras.com website ComRegras.com is an […]

18.03.2020
WhatFontIs.com – Monetization Case Study

How Setupad header bidding solution helped to increase WhatFontIs ad revenue by 30%. About the WhatFontIs.com website WhatFontIs.com is the […]

11.02.2020
Ads.txt: Guide For Publishers

It’s been a while since the IAB Tech Lab introduced ads.txt, which intends to protect advertising inventory and repel […]

06.02.2020
8 Tips for Publishers to Increase Website Loading Speed

[Updated on 01.09.2020] Why does website speed and performance matter? If your website’s loading speed is too slow, you […]

05.02.2020
DSP vs SSP | Everything Publishers Should Know

Are you currently thinking about the difference between DSP and SSP? This article will help you to find out […]

08.11.2019
Monetization for Beginners | Google Adsense Bid Types and Tips

Are you ready to discover Google Adsense bid types and receive expert tips regarding monetization? Congrats, you are reading […]

17.06.2019
Best Mobile Ad Formats and Ad Types for Your Mobile Site

It has been more than 3 years since mobile web traffic surpassed desktop for the first time. Since then we have […]

05.10.2018
Seasonality and Publisher Ad Revenue | The End of Q3

Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]

27.08.2018
Average eCPM Can Be Misleading for Publishers

Publishers often evaluate the overall results by looking at the average eCPM. This can be right for a quick […]

08.03.2018
Difference between SSP and Monetization Platform

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is […]

26.01.2018
What Publishers Should Know about Better Ads Standard

Google is a member of the Coalition for Better Ads. Their main goal is to improve consumers’ experience with […]

29.03.2017
Why Does Ad Frequency Matters and What You Need to Consider?

Frequency determines the amount of times an ad will be seen by an internet user. Finding the optimal frequency […]

06.02.2017
Ad Viewability Importance in Digital Advertising

Why is viewability important? Viewability is a metric used in digital advertising that measures an opportunity to see an […]