Results for the tag: #programmatic advertising

What is an Ad Server? | A Complete Guide for Publishers

The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important.  […]

Can Header Bidding Technology Outperform Google AdSense?

Q4 is the most successful and profitable season for publishers and advertisers. Even though the reports show great results, […]

How Will Automation Impact Digital Advertising?

[ Guest Post ] Automation has a huge potential for the digital marketing and advertising sector. Digital ads have […]

Google Switches from SPM to MCM | What’s Going to Change?

[Updated 14.09.2021] Google Ad Exchange (AdX) is one of the highest-paying premium ad exchanges for buying ad inventory.  Before […]

Better Ads Standards: What Publishers Need to Know

For years the advertising industry needed a solution that would conceptualize acceptable ad formats. And we finally saw it […]

SSP vs Monetization Platform | Difference Explained

For many online publishers, programmatic advertising is an important source of revenue.  As you may already know, there are […]

VPAID vs. VAST | Do Publishers Still Use Them in 2021?

Video advertising ad spend is projected to account for $37,418m in 2021. With video now being one of the […]

First-Price vs Second-Price Auction | Differences Explained

In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]

What is Bot Traffic? | How to Detect Bot Traffic?

The latest statistics show that in 2019, overall bot traffic grew by 24% compared to 2018. This article will […]

What Publishers Need To Know About eCPM Drop Each January?

After the most successful season for publishers has ended, there comes the Q1 of 2021.  We greet this quarter […]

What is a Walled Garden? | Everything You Should Know

We hear about the concept of a walled garden often these days. Ever wondered what it means? The term […]

Programmatic Advertising Statistics and Facts 2021

Looking for the latest programmatic advertising statistics, reports, and facts? We’ve got you covered. In May 2021 Google will roll […]

15.07.2020 – 40% Ad Revenue Uplift | Case Study

Setupad helped to implement banner ads on a custom made website and generated a 40% ad revenue uplift. About […]

Digital Ad Fraud | Everything Publishers Should Keep in Mind

Programmatic advertising is a multi-billion dollar industry, so it is no surprise that fraudsters will try to benefit from […]

eCPM, rCPM and Fill Rate | Everything Publishers Should Know

We compared eCPM and CPM in one of our previous articles. In this article, we will extend the discussion […]

CPM vs eCPM | Everything You Should Know

Are you currently thinking what is the difference between CPM and eCPM? This article will strengthen your understanding of […]

08.04.2020– Monetization Case Study

How Setupad header bidding solution helped to increase ComRegras ad revenue by 300%. About the website is an […]

18.03.2020 – Monetization Case Study

How Setupad header bidding solution helped to increase WhatFontIs ad revenue by 30%. About the website is the […]

Ads.txt: Guide For Publishers

It’s been a while since the IAB Tech Lab introduced ads.txt, which intends to protect advertising inventory and repel […]

8 Tips for Publishers to Increase Website Loading Speed

[Updated on 01.09.2020] Why does website speed and performance matter? If your website’s loading speed is too slow, you […]

DSP vs SSP | Everything Publishers Should Know

Are you currently thinking about the difference between DSP and SSP? This article will help you to find out […]

Monetization for Beginners | Google Adsense Bid Types and Tips

Are you ready to discover Google Adsense bid types and receive expert tips regarding monetization? Congrats, you are reading […]

Best Mobile Ad Formats and Ad Types for Your Mobile Site

It has been more than 3 years since mobile web traffic surpassed desktop for the first time. Since then we have […]

Seasonality and Publisher Ad Revenue | The End of Q3

Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]

Average eCPM Can Be Misleading for Publishers

Publishers often evaluate the overall results by looking at the average eCPM. This can be right for a quick […]