Results for the tag: #programmatic advertising
Video advertising ad spend is projected to account for $37,418m in 2021. With video now being one of the […]
In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]
The latest statistics show that in 2019, overall bot traffic grew by 24% compared to 2018. This article will […]
After the most successful season for publishers has ended, there comes the Q1 of 2021. We greet this quarter […]
We hear about the concept of a walled garden often these days. Ever wondered what it means? The term […]
Looking for the latest programmatic advertising statistics, reports, and facts? We’ve got you covered. In May 2021 Google will roll […]
Setupad helped to implement banner ads on a custom made website and generated a 40% ad revenue uplift. About […]
Programmatic advertising is a multi-billion dollar industry, so it is no surprise that fraudsters will try to benefit from […]
We compared eCPM and CPM in one of our previous articles. In this article, we will extend the discussion […]
Are you currently thinking what is the difference between CPM and eCPM? This article will strengthen your understanding of […]
How Setupad header bidding solution helped to increase ComRegras ad revenue by 300%. About the ComRegras.com website ComRegras.com is an […]
How Setupad header bidding solution helped to increase WhatFontIs ad revenue by 30%. About the WhatFontIs.com website WhatFontIs.com is the […]
It’s been a while since the IAB Tech Lab introduced ads.txt, which intends to protect advertising inventory and repel […]
[Updated on 01.09.2020] Why does website speed and performance matter? If your website’s loading speed is too slow, you […]
Are you currently thinking about the difference between DSP and SSP? This article will help you to find out […]
Are you ready to discover Google Adsense bid types and receive expert tips regarding monetization? Congrats, you are reading […]
It has been more than 3 years since mobile web traffic surpassed desktop for the first time. Since then we have […]
Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]
Publishers often evaluate the overall results by looking at the average eCPM. This can be right for a quick […]
For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is […]
Google is a member of the Coalition for Better Ads. Their main goal is to improve consumers’ experience with […]
Frequency determines the amount of times an ad will be seen by an internet user. Finding the optimal frequency […]
