Results for the tag: #programmatic advertising
Optimizing your Google Ad Manager (GAM) inventory structure to align with Prebid requirements is crucial for enhancing header bidding […]
Programmatic advertising is a significant evolution from traditional ad buying. Facilitated by RTB technology, programmatic advertising allows for real-time […]
Demand-side platforms (DSPs) are vital tools that save time and enhance campaign effectiveness. These platforms connect advertisers with valuable […]
The rise of audience curation in ad tech represents a significant evolution in how digital advertising operates, particularly in […]
PAIR, Google’s identity solution, enables publishers and advertisers using DV360 to securely match their first-party data for delivering personalized […]
Google Ad Manager and Prebid floor prices offer distinct approaches to managing minimum bid thresholds. GAM focuses on consistency […]
ID Bridging is used in digital advertising to link user identifiers across different devices, browsers, and environments. As the […]
Deal IDs foster direct, customized connections between publishers and advertisers. These identifiers facilitate private transactions, allowing both parties to […]
Prebid SharedID is a solution that provides a privacy-friendly, reliable way to recognize users without relying on third-party cookies. […]
The 2024 Prebid Summit in New York City brought together industry leaders to discuss the latest trends in programmatic […]
Unified ID 2.0 (UID 2.0) offers a privacy-centric, consent-based alternative to cookies, which enables identity resolution across different devices. […]
DMEXCO, Europe’s premier digital marketing and tech held annually in Cologne, brings together leaders from across the advertising ecosystem […]
Self-serve DSPs offer marketers and advertisers control and efficiency, but choosing the right one for your business can be […]
The Prebid User ID module enhances ad targeting and increases the value of header bidding. How? It unifies user […]
A price floor is a threshold CPM rate set by the publisher to prevent advertisers from buying impressions at […]
Ad tracking enables publishers to measure their ad campaign effectiveness by collecting data on user interactions through cookies, pixels, […]
Demand side platforms (DSPs) provide a centralized interface where real-time bidding and algorithms automate the buying and selling of […]
DMEXCO (Digital Marketing Exposition & Conference) is the leading tech & marketing event for the digital industry in Europe […]
Real-time bidding (RTB) refers to the practice of purchasing and selling ads in real-time on a per-impression basis. It’s […]
As the demise of third-party cookies approaches and the open web battles walled gardens, the question a lot of […]
Last week marked the conclusion of the leading digital advertising industry event, DMEXCO. First time offline after two years […]
