Results for the tag: #online publishers

23.03.2020 – Monetization Case Study

About is a website that offers its users access to numerous WordPress themes. Over time they have successfully […]

Google AdSense or Monetization Platform | How To Choose?

If you are currently monetizing your website with Google AdSense, you are in the right place. Why? Because there […]

18.03.2020 – Monetization Case Study

How Setupad header bidding solution helped to increase WhatFontIs ad revenue by 30%. About the website is the […]

Monetize Your Website and Boost Revenues | The A to Z Guide

Running out of ideas on ways how to monetize a website? This article includes different strategies and tips to […]

Sellers.json vs Ads.txt | Everything Publishers Should Know

IAB Tech Lab has already introduced ads.txt, sellers.json files, and the OpenRTB SupplyChain Object to prevent ad fraud. Statista predicts […]

Monetization Platform Benefits | What Publishers Should Know

Creating content consistently and maintaining a stable reader base is a difficult job in itself. Therefore, it’s no surprise […]

First-Party Data Strategy | The End of Third-Party Cookies

Within two years, Google wants to sustain ad-supported web without third-party cookies. Read on to learn how the elimination […]

Google AdX vs Google AdSense

Are you currently thinking about the difference between Google AdSense and Google Adx? Google AdSense and Google AdExchange (AdX) […]

Programmatic Advertising Industry Trends for 2020

Currently, there are a lot of articles talking about the latest updates in the programmatic advertising industry. Each Google […]

Ads.txt: Guide For Publishers

It’s been a while since the IAB Tech Lab introduced ads.txt, which intends to protect advertising inventory and repel […]

8 Tips for Publishers to Increase Website Loading Speed

Why does website speed and performance matter? If your website’s loading speed is too slow, you are at risk […]

Black Friday and Cyber Monday Publishers Trends Edition 2019

Last year we took a deep dive into our data pool and tried to find how the most significant […]

Monetization for Beginners | Google Adsense Bid Types and Tips

Are you ready to discover Google Adsense bid types and receive expert tips regarding monetization? Congrats, you are reading […]

Programmatic Ecosystem and Header Bidding Process Explained

The whole programmatic ecosystem consists of many moving parts, it has its systems and algorithms that are all important […]

Seasonality and Publisher Ad Revenue | The End of Q3

Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]

Average eCPM Can Be Misleading for Publishers

In our latest article, we discussed the difference between CPM and eCPM. Now let’s dig more into details why […]

Difference between SSP and Monetization Platform

For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is […]

What Publishers Should Know about Better Ads Standard

Google is a member of the Coalition for Better Ads. Their main goal is to improve consumers’ experience with […]

Why Seasonality Matters for Publishers and Advertisers?

Just like any other business, digital publishing has its highs and lows. Time of the year or seasonality not […]

Ad Viewability Importance in Digital Advertising

Why is viewability important? Viewability is a metric used in digital advertising that measures an opportunity to see an […]