Results for the tag: #monetization

23.09.2021
What is an Ad Server? | A Complete Guide for Publishers

The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important.  […]

01.09.2021
How Will Automation Impact Digital Advertising?

[ Guest Post ] Automation has a huge potential for the digital marketing and advertising sector. Digital ads have […]

25.08.2021
Google Switches from SPM to MCM | What’s Going to Change?

[Updated 14.09.2021] Google Ad Exchange (AdX) is one of the highest-paying premium ad exchanges for buying ad inventory.  Before […]

02.08.2021
Better Ads Standards: What Publishers Need to Know

For years the advertising industry needed a solution that would conceptualize acceptable ad formats. And we finally saw it […]

22.07.2021
SSP vs Monetization Platform | Difference Explained

For many online publishers, programmatic advertising is an important source of revenue.  As you may already know, there are […]

13.07.2021
Header Bidding vs Waterfall | Differences Explained

Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]

11.06.2021
Ad Viewability | What is It and How to Improve It?

Last year in the US, ad viewability levels increased across all formats to almost 70%. Both publishers and advertisers […]

03.06.2021
Digital Ad Formats | Ultimate Guide for Beginners

Many publishers who have decided to display programmatic ads discover that there are many ad formats out there but […]

27.05.2021
What to Do if My Website Doesn’t Pass Core Web Vitals?

Google’s official ranking factor update Core Web Vitals will be launched in mid-June 2021.    Your numbers should be green […]

20.05.2021
What is Ad Discrepancy and How to Reduce It

You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]

17.05.2021
Client-side vs Server-side Header Bidding | What’s the Difference?

Almost every monetization company uses a client-side header bidding model, but the future of programmatic advertising leads toward another […]

07.05.2021
3 Tips for Price Floor Optimization in Programmatic

In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]

30.04.2021
Insertion Order (IO): Everything Publishers Should Know

If you, as a publisher, had previously closed or currently have direct deals with advertisers, you might have heard […]

09.04.2021
AMP ADS: What They Are and How To Get Started?

When Google launched AMP (Accelerated Mobile Pages) project in 2015, it had the idea to create a one-of-a-kind user-first […]

18.03.2021
How are Rich Media Ads Different from Other Ad Formats?

The latest research shows that for 2020 in the US, just more than half of the mobile display advertising […]

14.01.2021
What Publishers Need To Know About eCPM Drop Each January?

After the most successful season for publishers has ended, there comes the Q1 of 2021.  We greet this quarter […]

30.12.2020
What is a Walled Garden? | Everything You Should Know

We hear about the concept of a walled garden often these days. Ever wondered what it means? The term […]

08.12.2020
Google Two-Click Penalty | What is It and How to Fix

As a publisher, if you have noticed a drop in CTR and ad impressions, here’s something you should look […]

13.11.2020
What is Google AMP? | Everything Publishers Should Know

According to Google, 50% of the whole web traffic comes from mobile, and page speed is a critical factor […]

21.07.2020
Native Ads vs Display Ads | Everything You Should Know

The very first display or so-called banner ad was published in 1994. This ad was bought by the telecommunication […]

21.05.2020
Google May Core Update | What Publishers Should Know

You may have noticed that on May 4th, 2020, Google updated its algorithm—an event also known as ‘core update’. […]

05.05.2020
eCPM, rCPM and Fill Rate | Everything Publishers Should Know

We compared eCPM and CPM in one of our previous articles. In this article, we will extend the discussion […]

23.04.2020
Google Ad Manager vs AdSense | Complete Guide

In this article, we’ll help you understand what a Google Ad Manager (GAM) is, how it differs from Google […]

17.04.2020
CPM vs eCPM | Everything You Should Know

Are you currently thinking what is the difference between CPM and eCPM? This article will strengthen your understanding of […]

14.04.2020
Lexulous.com– Right Ad Placements

How Setupad header bidding technology helped to increase Lexulous.com ad revenue and choose the right ad placements. About the […]

08.04.2020
ComRegras.com– Monetization Case Study

How Setupad header bidding solution helped to increase ComRegras ad revenue by 300%. About the ComRegras.com website ComRegras.com is an […]

23.03.2020
Colorlib.com – Monetization Case Study

About Colorlib.com Colorlib.com is a website that offers its users access to numerous WordPress themes. Over time they have successfully […]

18.03.2020
WhatFontIs.com – Monetization Case Study

How Setupad header bidding solution helped to increase WhatFontIs ad revenue by 30%. About the WhatFontIs.com website WhatFontIs.com is the […]

16.03.2020
Monetize Your Website and Boost Revenues | The A to Z Guide

Running out of ideas on ways how to monetize a website? This article includes different strategies and tips to […]

24.02.2020
First-Party Data Strategy | The End of Third-Party Cookies

Within two years, Google wants to sustain ad-supported web without third-party cookies. Read on to learn how the elimination […]

11.02.2020
Ads.txt: Guide For Publishers

It’s been a while since the IAB Tech Lab introduced ads.txt, which intends to protect advertising inventory and repel […]

05.02.2020
DSP vs SSP | Everything Publishers Should Know

Are you currently thinking about the difference between DSP and SSP? This article will help you to find out […]

25.11.2019
Black Friday and Cyber Monday Publishers Trends Edition 2019

Last year we took a deep dive into our data pool and tried to find how the most significant […]

08.11.2019
Monetization for Beginners | Google Adsense Bid Types and Tips

Are you ready to discover Google Adsense bid types and receive expert tips regarding monetization? Congrats, you are reading […]

05.10.2018
Seasonality and Publisher Ad Revenue | The End of Q3

Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]