Results for the tag: #monetization metrics
Ad viewability is one of the most frequently discussed topics in the advertising industry. It’s sometimes referred to as […]
Previously, we explained the differences between eCPM and CPM. This article will extend our discussion by comparing eCPM, rCPM, […]
eCPM and CPM are one of the most common monetization metrics out there. However, publishers often get confused about […]
Publishers often evaluate the overall results by looking at the average eCPM. This can be right for a quick […]
In advertising, frequency determines the number of times an internet user will see an ad in a certain amount […]
After the most successful season for publishers has ended, there comes the Q1 of 2021. We greet this quarter […]