Results for the tag: #header bidding

Header bidding is a gold standard of programmatic advertising. Publishers seek to maximize the value of this technology by […]

Almost every monetization company utilizes a client-side header bidding model, but the future of programmatic advertising leans towards another […]

Prebid is an open-source header bidding wrapper that’s accessible to anyone and is used by many publishers today.  With […]

A bid request helps publishers and advertisers to agree on a mutually beneficial ad slot deal. At the same […]

Remnant inventory is the leftover ad space after the premium deals. If you’re a publisher, you probably have ad […]