Results for the tag: #google ad manager
07.03.2023
What are Line Items in Google Ad Manager?
Line items help Google to choose the right buyer for your inventory based on type, ad size, and deal […]
27.02.2023
The Ultimate Guide to Google Ad Manager 360 for Publishers
Google Ad Manager (GAM) 360 is a powerful platform that publishers can use to manage their digital advertising inventory […]
17.02.2023
How to Generate Reports in Google Ad Manager?
Google Ad Manager (GAM) is an ad server. It’s a platform that enables publishers to create, manage, and monitor […]
06.02.2023
Google Ad Manager – An Introduction for Publishers
In June 2018, Google combined its previous advertising platforms, DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), into […]
28.10.2022
A Bridge to Prebid – Header Bidding in Google Ad Manager (GAM)
Header bidding is a gold standard of programmatic advertising. Publishers seek to maximize the value of this technology by […]
22.04.2021
First-Price vs Second-Price Auction | Differences Explained
In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]
