Results for the tag: #google ad manager

16.01.2024
What is a Publisher Provided Identifier? (PPID explained)

PPIDs (publisher provided identifiers) are used to identify users without relying on third-party cookies. It enables publishers to serve […]

08.09.2023
A Guide to Google MCM (Multiple Customer Management) for Publishers

In February 2022, Google ruled out the Scaled Partner Management (SPM) program and switched to Multiple Customer Management (MCM). […]

28.04.2023
A Guide to Unified Auction for Publishers

Unified auctions enable publishers to sell their ad inventory to multiple buyers simultaneously in a single auction. All buyers […]

28.10.2022
A Bridge to Prebid – Header Bidding in Google Ad Manager (GAM)

Header bidding is a gold standard of programmatic advertising. Publishers seek to maximize the value of this technology by […]

01.06.2022
Google Think Partner ’22 Key Takeaways 

Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]

22.04.2021
First-Price vs Second-Price Auction | Differences Explained

In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]