Results for the tag: #cookies

08.02.2024
7 First-Party Data Collection Methods for Publishers

The evolution of the digital advertising landscape is undeniable, with third-party cookies finally going away for good. The methods […]

18.01.2024
How Should Publishers Prepare for the Third-Party Cookie Phaseout?

For over 25 years, the web ecosystem relied heavily on cross-site cookies. However, the doomsday has finally arrived–cookies are […]

13.10.2023
Top 11 Programmatic Advertising Trends for 2024

For programmatic professionals worldwide, their 2024 calendars will show January 1st circled frantically in red with “Chrome third-party cookie […]

31.03.2023
A Guide to Google Ad Manager Audience Segments

Audience segments in Google Ad Manager are groups of users with similar characteristics, interests and behaviors. By grouping users […]

01.02.2023
Open Web vs Walled Gardens: A Marketing Expert Round-Up 

As the demise of third-party cookies approaches and the open web battles walled gardens, the question a lot of […]

24.03.2022
7 Types of Internet Cookies and Their Alternatives Explained

There are many debates about types of internet cookies and what they’re used for. Since Google announced it would […]

17.03.2022
The Difference Between First-Party and Third-Party Cookies

First-party cookies and first-party data became the advertising industry’s buzzwords when Google announced the phase-out of third-party cookies by 2023. […]

16.02.2021
Cookies vs Cache | Everything Publishers Should Know

In our recent article, we covered 7 types of internet cookies. Today, it’s time to dive deeper and explore […]