Results for the tag: #advertising industry trends

27.03.2024
10 Main AdTech Trends Publishers Need to Know

The landscape of advertising technology (adtech) has seen unprecedented growth, fundamentally transforming the advertising sector over the past three […]

07.03.2024
What is Audience Segmentation? 8 Main Types and Tips

Audience segmentation transforms how businesses communicate with their diverse customer base. Long gone are the days of “one-size-fits-all” marketing. […]

01.03.2024
A Guide to Protected Audience API (Formerly – FLEDGE)

Google’s Protected Audience API (PAAPI) gives hope for marketers navigating the cookieless future.   PAAPI, emerging from Privacy Sandbox, changes […]

15.02.2024
24 Digital Advertising Trends and Stats for 2024

Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers […]

14.02.2024
30 Marketing KPIs You Need to Monitor in 2024

As we move forward in 2024, the importance of crafting a marketing strategy that resonates with your audience and […]

24.01.2024
A Guide to Google Topics API

Google Topics API provides a privacy-focused solution that aims to balance the interests of users, publishers, and advertisers in […]

16.01.2024
What is a Publisher Provided Identifier? (PPID explained)

PPIDs (publisher provided identifiers) are used to identify users without relying on third-party cookies. It enables publishers to serve […]

26.10.2023
OTT vs CTV in Programmatic: The Differences Explained

CTV (connected TV) and OTT (over-the-top) both offer unique opportunities to reach modern audiences. Understanding their distinctions and capabilities […]

20.10.2023
What is OTT (Over-the-Top) in Programmatic Advertising?

Programmatic OTT advertising refers to the immediate and automated purchasing and distributing of ad slots on popular streaming services […]

13.10.2023
Top 11 Programmatic Advertising Trends for 2024

For programmatic professionals worldwide, their 2024 calendars will show January 1st circled frantically in red with “Chrome third-party cookie […]

05.10.2023
DMEXCO 23: Recap of the Largest Digital Industry Event

DMEXCO (Digital Marketing Exposition & Conference) is the leading tech & marketing event for the digital industry in Europe […]

01.02.2023
Open Web vs Walled Gardens: A Marketing Expert Round-Up 

As the demise of third-party cookies approaches and the open web battles walled gardens, the question a lot of […]

30.09.2022
DMEXCO 2022: Highlights from the Largest AdTech Expo 

Last week marked the conclusion of the leading digital advertising industry event, DMEXCO. First time offline after two years […]

01.09.2022
The Impact of the War in Ukraine on the Advertising Industry

Previously, we covered how seasonal trends in digital advertising influence publishers’ ad revenue during the year. Traditionally, high-spending seasons […]

01.06.2022
Google Think Partner ’22 Key Takeaways 

Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]