Results for the tag: #advertising industry trends
The rise of audience curation in ad tech represents a significant evolution in how digital advertising operates, particularly in […]
The 2024 Prebid Summit in New York City brought together industry leaders to discuss the latest trends in programmatic […]
DMEXCO, Europe’s premier digital marketing and tech held annually in Cologne, brings together leaders from across the advertising ecosystem […]
Prebid, an organization behind the leading open-source header bidding wrapper created to safeguard the Open Internet, hosted an event […]
The landscape of advertising technology (adtech) has seen unprecedented growth, fundamentally transforming the advertising sector over the past three […]
Audience segmentation transforms how businesses communicate with their diverse customer base. Long gone are the days of “one-size-fits-all” marketing. […]
Google’s Protected Audience API (PAAPI) gives hope for marketers navigating the cookieless future. PAAPI, emerging from Privacy Sandbox, changes […]
Programmatic advertising is the leading digital advertising method today. Each Google update and technological improvement impacts not only publishers […]
As we move forward in 2024, the importance of crafting a marketing strategy that resonates with your audience and […]
Google Topics API provides a privacy-focused solution that aims to balance the interests of users, publishers, and advertisers in […]
PPIDs (publisher provided identifiers) are used to identify users without relying on third-party cookies. It enables publishers to serve […]
CTV (connected TV) and OTT (over-the-top) both offer unique opportunities to reach modern audiences. Understanding their distinctions and capabilities […]
Programmatic OTT advertising refers to the immediate and automated purchasing and distributing of ad slots on popular streaming services […]
For programmatic professionals worldwide, their 2024 calendars will show January 1st circled frantically in red with “Chrome third-party cookie […]
DMEXCO (Digital Marketing Exposition & Conference) is the leading tech & marketing event for the digital industry in Europe […]
As the demise of third-party cookies approaches and the open web battles walled gardens, the question a lot of […]
Last week marked the conclusion of the leading digital advertising industry event, DMEXCO. First time offline after two years […]
Previously, we covered how seasonal trends in digital advertising influence publishers’ ad revenue during the year. Traditionally, high-spending seasons […]
Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]
