Results for the tag: #adtech

What is an Ad Server? | A Complete Guide for Publishers

The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important.  […]

First-Price vs Second-Price Auction | Differences Explained

In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]

Are Internal and External Links Important for SEO in 2021?

Are internal and external linking important? Is SEO still relevant in 2021? These and a lot of other questions […]

How to Increase Ad Revenue | Success Formula and Proven Solutions

Have you ever thought about how to calculate your ad revenue? There is a “publishers’ success formula” (as we […]

15.07.2020 – 40% Ad Revenue Uplift | Case Study

Setupad helped to implement banner ads on a custom made website and generated a 40% ad revenue uplift. About […]

14.04.2020– Right Ad Placements

How Setupad header bidding technology helped to increase ad revenue and choose the right ad placements. About the […]

08.04.2020– Monetization Case Study

How Setupad header bidding solution helped to increase ComRegras ad revenue by 300%. About the website is an […]

COVID-19 and Advertising Industry Data Update

Data updated on 08.05.2020 Statistics on how COVID-19 has affected advertising industries– airline, pharmaceutical, travel, real estate, television, entertainment […]

23.03.2020 – Monetization Case Study

About is a website that offers its users access to numerous WordPress themes. Over time they have successfully […]

18.03.2020 – Monetization Case Study

How Setupad header bidding solution helped to increase WhatFontIs ad revenue by 30%. About the website is the […]

Monetize Your Website and Boost Revenues | The A to Z Guide

Running out of ideas on ways how to monetize a website? This article includes different strategies and tips to […]

How Coronavirus Impacts Advertisers | What Does Data Say?

Data updated on 20.04.2020 The year 2020 was supposed to be a good year for the advertising industry. Unfortunately, […]

Seasonality and Publisher Ad Revenue | The End of Q3

Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]