Results for the tag: #ad types

Banner Sizes: Best-Performing Banner Ads for Publishers in 2023

Banner ads are the most popular form of display advertising. For the most part, banner ads contributed to the […]

How to Increase User Engagement on the Website? | 6 Key Strategies

User engagement is one of the key metrics every website owner strives to optimize. A recent study from Microsoft […]

AMP ADS: Should Publishers Use Them to Increase Ad Revenue?

In one of our previous articles, we talked about Google AMP. Today, let’s dive deeper and explore AMP ads. […]

Native Ads vs Display Ads | Main Differences Explained

The first display ad was served on in 1994. Native advertising as well as display advertising have been […]

What are Interstitial Ads and How to Use Them Right?

Interstitial ads are one of the most popular mobile advertising formats. However, many publishers still mix them with pop-up […]

8 Best Mobile Ad Sizes and Ad Formats for 2022

Publishers often wonder which mobile ad sizes are the best for website monetization. This is especially important since we […]

Google AdSense Bid Types and Tips | Explained

Google AdSense has different bid types, which impact how publishers are earning their ad revenue. It’s important to understand […]

VPAID vs. VAST | Do Publishers Still Use Them in 2022?

Video advertising ad spend is projected to account for $106,879 bln in 2022. With video now being one of […]

Digital Ad Formats | Ultimate Guide for Beginners

Many publishers who have decided to display programmatic ads discover that there are many ad formats out there but […]

Web Interstitial Increased Ad Revenue by 42% | Case Study

Most likely, you have already heard about the benefits regarding interstitial ads, like higher CPM prices than standard ad […]

What is Contextual Advertising and Why It Matters?

Last year Google announced that they will eliminate third-party cookies by the end of 2022. The industry is currently […]

How are Rich Media Ads Different from Other Ad Formats?

The latest research shows that for 2020 in the US, just more than half of the mobile display advertising […]

Outstream Video Ads | Advantages and Disadvantages

According to Pubmatic, video will account for 30.5% of overall display ad spend in 2021, or $61.3 billion. With […]