Results for the tag: #ad types

How to Make Money with Google AdSense in 2023?

You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – You […]

Google’s Side Rail Ads – Should Publishers Use Them?

On November 30, 2022, Google launched a new ad format called side rails.  This is great news to AdSense […]

Banner Sizes: Best-Performing Banner Ads for Publishers in 2023

Banner ads are the most popular form of display advertising. For the most part, banner ads contributed to the […]

In-App Advertising Guide for Publishers

In-app advertising is an essential monetization strategy for mobile publishers, as apps are one of the most effective advertising […]

What is Banner Blindness, and How to Reduce it?

Banner blindness can be the reason for your ad underperformance. It’s an issue for the whole advertising industry, because […]

AMP ADS: Should Publishers Use Them to Increase Ad Revenue?

In one of our previous articles, we talked about Google AMP. Today, let’s dive deeper and explore AMP ads. […]

Native Ads vs Display Ads | Main Differences Explained

The first display ad was served on in 1994. Native advertising as well as display advertising have been […]

What are Interstitial Ads and How to Use Them Right?

Interstitial ads are one of the most popular mobile advertising formats. However, many publishers still mix them with pop-up […]

10 Best Mobile Ad Sizes and Ad Formats for 2023

Publishers often wonder which mobile ad sizes are the best for website monetization. This is especially important since we […]

VPAID vs. VAST | Do Publishers Still Use Them in 2023?

Video advertising ad spend was projected to account for $106,879 bln in 2022. With video now being one of […]

Digital Ad Formats | Ultimate Guide for Beginners

Many publishers who have decided to display programmatic ads discover that there are many ad formats out there but […]

What is Contextual Advertising and Why It Matters?

Last year Google announced that they will eliminate third-party cookies by the end of 2022. The industry is currently […]

How are Rich Media Ads Different from Other Ad Formats?

The latest research shows that for 2020 in the US, just more than half of the mobile display advertising […]

Outstream Video Ads | Advantages and Disadvantages

According to Pubmatic, video will account for 30.5% of overall display ad spend in 2021, or $61.3 billion. With […]