Results for the tag: #ad monetization
CPM represents the revenue publishers earn for every thousand impressions that ads receive on their digital platforms. From another […]
Ad mediation helps publishers and app developers transform every ad slot into an efficient revenue source, managing the distribution […]
Mobile ad networks are intermediaries that connect advertisers with app publishers. For publishers the main advantage of mobile ad […]
Programmatic advertising is a significant evolution from traditional ad buying. Facilitated by RTB technology, programmatic advertising allows for real-time […]
Nowadays, mobile devices are central to our daily lives. Therefore, crafting a good ad campaign emphasizes focusing on the […]
Audience segmentation transforms how businesses communicate with their diverse customer base. Long gone are the days of “one-size-fits-all” marketing. […]
Google’s Protected Audience API (PAAPI) gives hope for marketers navigating the cookieless future. PAAPI, emerging from Privacy Sandbox, changes […]
Incorporating visuals in adverts continues to be the best way to capture the attention of your target audience. Almost […]
Programmatic audio ads have emerged as a viable advertisement medium for digital marketers and a novel revenue stream for […]
Google Topics API provides a privacy-focused solution that aims to balance the interests of users, publishers, and advertisers in […]
PPIDs (publisher provided identifiers) are used to identify users without relying on third-party cookies. It enables publishers to serve […]
Google AdSense is a widely recognized platform for monetizing websites and blogs through ads, but there many AdSense alternatives […]
For publishers, selecting the right ad network is crucial for maximizing ad revenue, as it directly influences the effectiveness […]
YouTube stands out as a powerful video platform, and it offers various ad formats tailored to meet different marketing […]
How did Setupad increase ad revenue by 497% over Ezoic monetization platform with fewer ads on sin0nime.com? About sin0nime.com […]
Supply-side platforms (SSPs) streamline the ad-selling process and ensure publishers get the most value from their ad inventory. From […]
Programmatic display advertising automates the buying and selling process of ad spaces by employing cutting-edge technology like AI and […]
Display advertising is a cornerstone in digital publishing, offering a blend of visual appeal and strategic monetization. For publishers, […]
CTV (connected TV) and OTT (over-the-top) both offer unique opportunities to reach modern audiences. Understanding their distinctions and capabilities […]
Programmatic OTT advertising refers to the immediate and automated purchasing and distributing of ad slots on popular streaming services […]
The partnership between Prebid and Google Ad Manager (GAM) offers publishers a powerful tool to maximize ad revenue while […]
In February 2022, Google ruled out the Scaled Partner Management (SPM) program and switched to Multiple Customer Management (MCM). […]
Many publishers are creating video websites with their own domains to host their video content. The push behind this […]
App-ads.txt file helps app publishers to prove to advertisers that the ad request originates from the app they own. […]
Ad networks help publishers to effectively monetize content and maximize their revenue potential. As a publisher, you want to […]
There is a “publishers’ success formula” (as we like to call it) you should know! Remember that your ad […]
You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – You […]
YouTube has become a popular platform for content creators to showcase their talents and earn money through monetization. With […]
Programmatic advertising is a leading technique for buying and selling digital ads online. This form of advertising opened lucrative […]
On November 30, 2022, Google launched a new ad format called side rails. This is great news to AdSense […]
We hear a lot about how to improve user experience these days. Ultimately, with Google’s Page Experience update and […]
Google AdSense has different bid types, which impact how publishers are earning their ad revenue. It’s important to understand […]
We sometimes get the question from our clients–why are ads not showing on my website? The truth is–there can […]
You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]
In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]
There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]
Have you noticed a drop in CTR and ad impressions? Here’s something you should look into immediately. Are your […]
