Results for the tag: #ad monetization

SSP vs Monetization Platform | Difference Explained

For many online publishers, programmatic advertising is an important source of revenue.  As you may already know, there are […]

VPAID vs. VAST | Do Publishers Still Use Them in 2021?

Video advertising ad spend is projected to account for $37,418m in 2021. With video now being one of the […]

Outstream Video Ads | Advantages and Disadvantages

According to Pubmatic, video will account for 30.5% of overall display ad spend in 2021, or $61.3 billion. With […]

5 Proven Tips to Reduce Page Latency with Header Bidding

Header bidding is a fantastic solution that allows publishers to maximize their ad revenue. As of March 2019, 79.2% […]

Programmatic Advertising Industry Trends for 2021

Programmatic Advertising is the leading advertising method today. Each Google update and technological improvement impacts not only publishers, advertisers, […]

14.04.2020– Right Ad Placements

How Setupad header bidding technology helped to increase ad revenue and choose the right ad placements. About the […]

COVID-19 and Advertising Industry Data Update

Data updated on 08.05.2020 Statistics on how COVID-19 has affected advertising industries– airline, pharmaceutical, travel, real estate, television, entertainment […]

Monetization Platform Benefits | What Publishers Should Know

Creating content consistently and maintaining a stable reader base is a difficult job in itself. Therefore, it’s no surprise […]

First-Party Data Strategy | The End of Third-Party Cookies

Within two years, Google wants to sustain ad-supported web without third-party cookies. Read on to learn how the elimination […]

Google AdX vs Google AdSense

Are you currently thinking about the difference between Google AdSense and Google Adx? Google AdSense and Google AdExchange (AdX) […]

8 Tips for Publishers to Increase Website Loading Speed

[Updated on 01.09.2020] Why does website speed and performance matter? If your website’s loading speed is too slow, you […]

Black Friday and Cyber Monday Publishers Trends Edition 2019

Last year we took a deep dive into our data pool and tried to find how the most significant […]

Best Mobile Ad Formats and Ad Types for Your Mobile Site

It has been more than 3 years since mobile web traffic surpassed desktop for the first time. Since then we have […]

Why Seasonality Matters for Publishers and Advertisers?

Just like any other business, digital publishing has its highs and lows. Time of the year or seasonality not […]