Results for the tag: #ad monetization
According to Pubmatic, video will account for 30.5% of overall display ad spend in 2021, or $61.3 billion. With […]
Header bidding is a fantastic solution that allows publishers to maximize their ad revenue. As of March 2019, 79.2% […]
Programmatic Advertising is the leading advertising method today. Each Google update and technological improvement impacts not only publishers, advertisers, […]
How Setupad header bidding technology helped to increase Lexulous.com ad revenue and choose the right ad placements. About the […]
Data updated on 08.05.2020 Statistics on how COVID-19 has affected advertising industries– airline, pharmaceutical, travel, real estate, television, entertainment […]
Creating content consistently and maintaining a stable reader base is a difficult job in itself. Therefore, it’s no surprise […]
Within two years, Google wants to sustain ad-supported web without third-party cookies. Read on to learn how the elimination […]
Are you currently thinking about the difference between Google AdSense and Google Adx? Google AdSense and Google AdExchange (AdX) […]
[Updated on 01.09.2020] Why does website speed and performance matter? If your website’s loading speed is too slow, you […]
Last year we took a deep dive into our data pool and tried to find how the most significant […]
Are you ready to discover Google Adsense bid types and receive expert tips regarding monetization? Congrats, you are reading […]
The whole programmatic ecosystem consists of many moving parts, it has its systems and algorithms that are all important […]
It has been more than 3 years since mobile web traffic surpassed desktop for the first time. Since then we have […]
[Updated: 15.05.2020] Last year we launched our product – Viewable Bid Optimization, which is also known as Ad Refresh. […]
Publishers often evaluate the overall results by looking at the average eCPM. This can be right for a quick […]
For many online publishers, programmatic advertising is an important source of revenue. As the share of programmatic revenues is […]
Just like any other business, digital publishing has its highs and lows. Time of the year or seasonality not […]