Results for the tag: #ad monetization

23.01.2025
How to Design GAM Inventory Structure to Suit Prebid Needs

Optimizing your Google Ad Manager (GAM) inventory structure to align with Prebid requirements is crucial for enhancing header bidding […]

17.01.2025
Top 15 Monetization Metrics Every Publisher Should Monitor

In the fast-evolving world of digital publishing, understanding and optimizing monetization strategies is critical for sustainable revenue growth. While […]

10.01.2025
15 Best Ad Networks for Publishers in 2025

Ad networks help publishers to effectively monetize content and maximize their revenue potential. As a publisher, you want to […]

03.01.2025
How to Make Money with Google AdSense in 2025?

You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – You […]

02.01.2025
10 Best Google Adsense Alternatives for Publishers in 2025

Tired of relying on Google AdSense to monetize your website? Whether you’re facing approval issues, low payouts, or just […]

02.01.2025
What is Ad Verification and How It Boosts Advertising Efficiency?

In the rapidly evolving digital advertising ecosystem, maintaining the quality, transparency, and trustworthiness of ad placements has become a […]

01.01.2025
Top Supply Side Platforms (SSPs) for Publishers for 2025

Supply-side platforms (SSPs) streamline the ad-selling process and ensure publishers get the most value from their ad inventory. From […]

01.01.2025
10 Best Programmatic Advertising Platforms in 2025

Programmatic advertising is a significant evolution from traditional ad buying. Facilitated by RTB technology, programmatic advertising allows for real-time […]

27.12.2024
8 Best Mobile Ad Networks for Publishers in 2025

Mobile ad networks are intermediaries that connect advertisers with app publishers. For publishers the main advantage of mobile ad […]

22.11.2024
What is Google PAIR?

PAIR, Google’s identity solution, enables publishers and advertisers using DV360 to securely match their first-party data for delivering personalized […]

15.11.2024
What is Addressability in Digital Advertising?

Recently, addressability has emerged as a significant advancement in digital advertising. It enables advertisers to target specific audiences more […]

12.11.2024
What is Universal ID?

Universal ID is a promising alternative to third-party cookies that addresses privacy concerns and offers more robust and efficient […]

08.11.2024
What is Deal ID And Its Role in Programmatic Direct?

Deal IDs foster direct, customized connections between publishers and advertisers. These identifiers facilitate private transactions, allowing both parties to […]

31.10.2024
Traffic Shaping Explained

Traffic shaping is a network management technique that controls data flow to optimize performance and resource utilization. For publishers, […]

25.10.2024
The Ultimate Guide to Game Monetization Models

Game monetization includes strategies developers and publishers use to generate revenue from their games, whether through ads, in-app purchases, […]

18.10.2024
What are Playable Ads?

Playable ads offer users an engaging way to interact with mobile apps and games through immersive mini-experiences before making […]

04.10.2024
What Is Unified ID 2.0?

Unified ID 2.0 (UID 2.0) offers a privacy-centric, consent-based alternative to cookies, which enables identity resolution across different devices. […]

26.09.2024
Optimizing Prebid Wrapper’s Performance with Ad Refresh

Ad refresh is a technique that reloads ads in the same placement at set intervals or based on user […]

06.09.2024
What Is a Self-Serve DSP? A Comprehensive Guide

Self-serve DSPs offer marketers and advertisers control and efficiency, but choosing the right one for your business can be […]

05.09.2024
Acceptable Ads: A Guide for Publishers

The digital advertising industry is growing. Websites and publishers are finding it difficult to balance revenue generation and delivering […]

03.09.2024
What is Ad Discrepancy and How to Reduce It

You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]

01.08.2024
A Comprehensive Guide to Prebid Timeouts

As a publisher, you might have heard about Prebid timeouts, but do you truly understand their impact on your […]

26.07.2024
What is a Supply-Side Platform (SSP)? Current Market Outlook

In the complex and rapidly evolving world of digital advertising, Supply-Side Platforms (SSPs) play a pivotal role. SSPs enable […]

12.07.2024
What is Traffic Arbitrage?

Traffic arbitrage involves purchasing low-cost traffic from sources like social media platforms or display networks and redirecting it to […]

28.06.2024
A Guide to Selling Ad Space on Your Website

Many publishers face challenges in monetizing their ad inventory, but with the right strategies and tools, you can attract […]

20.06.2024
What is Dynamic Creative Optimization (DCO)?

Dynamic creative optimization (DCO) ensures that each user receives the most relevant and engaging ad, enhancing the overall effectiveness […]

11.06.2024
Boosting Revenue with Programmatic Ads in Playlists

Incorporating programmatic ads into playlists is a game-changer for publishers looking to maximize revenue and engagement. This strategy blends […]

07.06.2024
What is Ad Tracking?

Ad tracking enables publishers to measure their ad campaign effectiveness by collecting data on user interactions through cookies, pixels, […]

23.05.2024
What Is Programmatic Video Advertising?

Programmatic video advertising automates the delivery of targeted video ads using data and algorithms, benefiting users with more relevant […]

17.05.2024
What is a Demand-Side Platform (DSP): A Comprehensive Guide for Publishers

Demand side platforms (DSPs) provide a centralized interface where real-time bidding and algorithms automate the buying and selling of […]

10.05.2024
What are Retail Media Networks (RMNs)?

Retail media networks (RMNs) use retailers’ digital ad spaces to showcase personalized ads based on extensive consumer data. RMNs […]

03.05.2024
What is a Data Management Platform (DMP)?

Data Management Platforms (DMPs) are essential for publishers and marketers aiming to optimize their online presence and ad efficiency. […]

25.04.2024
What is Native Advertising?

Native advertising is a perfect strategy for publishers to maximize revenue while enhancing user experience. It’s less intrusive and […]

12.04.2024
CPM Meaning – What is CPM in Marketing and Advertising?

CPM represents the revenue publishers earn for every thousand impressions that ads receive on their digital platforms. From another […]

05.04.2024
What is Ad Mediation?

Ad mediation helps publishers and app developers transform every ad slot into an efficient revenue source, managing the distribution […]

15.03.2024
Mobile Advertising: A Comprehensive Guide

Nowadays, mobile devices are central to our daily lives. Therefore, crafting a good ad campaign emphasizes focusing on the […]

07.03.2024
What is Audience Segmentation? 8 Main Types and Tips

Audience segmentation transforms how businesses communicate with their diverse customer base. Long gone are the days of “one-size-fits-all” marketing. […]

01.03.2024
A Guide to Protected Audience API (Formerly – FLEDGE)

Google’s Protected Audience API (PAAPI) gives hope for marketers navigating the cookieless future.   PAAPI, emerging from Privacy Sandbox, changes […]

02.02.2024
In-Image Ads: Everything Publishers Should Know

Incorporating visuals in adverts continues to be the best way to capture the attention of your target audience. Almost […]

25.01.2024
Programmatic Audio Ads: A Quick Guide

Programmatic audio ads have emerged as a viable advertisement medium for digital marketers and a novel revenue stream for […]

24.01.2024
A Guide to Google Topics API

Google Topics API provides a privacy-focused solution that aims to balance the interests of users, publishers, and advertisers in […]

16.01.2024
What is a Publisher Provided Identifier? (PPID explained)

PPIDs (publisher provided identifiers) are used to identify users without relying on third-party cookies. It enables publishers to serve […]

15.12.2023
Ezoic vs. AdSense vs. Setupad: Which Earns More?

For publishers, selecting the right ad network is crucial for maximizing ad revenue, as it directly influences the effectiveness […]

01.12.2023
A Complete Guide to YouTube Ad Formats

YouTube stands out as a powerful video platform, and it offers various ad formats tailored to meet different marketing […]

28.11.2023
497% Ad Revenue Increase | Case Study

How did Setupad increase ad revenue by 497% over Ezoic monetization platform with fewer ads on sin0nime.com?  About sin0nime.com […]

09.11.2023
What is Programmatic Display Advertising?

Programmatic display advertising automates the buying and selling process of ad spaces by employing cutting-edge technology like AI and […]

02.11.2023
What is Display Advertising & How to Start Monetizing Your Content?

Display advertising is a cornerstone in digital publishing, offering a blend of visual appeal and strategic monetization. For publishers, […]

26.10.2023
OTT vs CTV in Programmatic: The Differences Explained

CTV (connected TV) and OTT (over-the-top) both offer unique opportunities to reach modern audiences. Understanding their distinctions and capabilities […]

20.10.2023
What is OTT (Over-the-Top) in Programmatic Advertising?

Programmatic OTT advertising refers to the immediate and automated purchasing and distributing of ad slots on popular streaming services […]

14.09.2023
How to Set Up Prebid in Google Ad Manager?

The partnership between Prebid and Google Ad Manager (GAM) offers publishers a powerful tool to maximize ad revenue while […]