Results for the tag: #ad fraud

10.08.2023
App-ads.txt – What is It, And How to Implement It?

App-ads.txt file helps app publishers to prove to advertisers that the ad request originates from the app they own. […]

03.08.2023
6 Real-Life Examples of Fallacies in Advertising

Fallacies in advertising appeal to consumers’ emotions or biases to make a product or service seem more alluring. In […]

07.07.2022
Sellers.json File Explained

Sellers.json file was introduced in 2019 by the IAB Tech Lab, following another important industry initiative–ads.txt.  Essentially, sellers.json is […]

05.07.2022
AdSense Ban for Invalid Traffic – How to Appeal and Fix It

Have you heard or experienced the hassle of having your Google AdSense account suspended or disabled due to invalid […]

28.06.2022
Invalid Traffic – What Is It and How to Prevent It?

Invalid traffic can be the result of intentional and unintentional bot traffic on your website, as well as accidental […]

23.02.2022
Top 5 Negative SEO Attacks You Should Keep An Eye On

Negative SEO attacks, without a doubt, can be very harmful to your website, drop your SEO rankings, ruin your […]

13.01.2022
7 Types of Ad Fraud and How to Prevent Ad Fraud?

There are many different types of ad fraud–from simple tricks to advanced techniques that require technical resources.  Nevertheless, ad […]

22.12.2021
Ads.txt Guide | What is It and How to Implement It?

Ads.txt file has been introduced by the IAB Tech Lab in 2017. It intends to protect ad inventory and […]

04.03.2021
What is Bot Traffic? | How to Detect Bot Traffic?

The latest statistics show that in 2019, overall bot traffic grew by 24% compared to 2018. This article will […]