Results for the tag: #programmatic

13.07.2021
Header Bidding vs Waterfall | Differences Explained

Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]

07.05.2021
3 Tips for Price Floor Optimization in Programmatic

In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]

13.01.2021
Programmatic Advertising Industry Trends for 2021

Programmatic Advertising is the leading advertising method today. Each Google update and technological improvement impacts not only publishers, advertisers, […]

23.04.2020
Google Ad Manager vs AdSense | Teljes útmutató

In this article, we’ll help you understand what a Google Ad Manager (GAM) is, how it differs from Google […]

27.02.2020
Monetization Platform Benefits | What Publishers Should Know

Creating content consistently and maintaining a stable reader base is a difficult job in itself. Therefore, it’s no surprise […]

24.02.2020
First-Party Data Strategy | The End of Third-Party Cookies

Within two years, Google wants to sustain ad-supported web without third-party cookies. Read on to learn how the elimination […]

18.02.2020
Google AdX vs Google AdSense

Are you currently thinking about the difference between Google AdSense and Google Adx? Google AdSense and Google AdExchange (AdX) […]

25.11.2019
Black Friday and Cyber Monday Publishers Trends Edition 2019

Last year we took a deep dive into our data pool and tried to find how the most significant […]

08.11.2019
Monetization for Beginners | Google Adsense Bid Types and Tips

Are you ready to discover Google Adsense bid types and receive expert tips regarding monetization? Congrats, you are reading […]

05.10.2018
Seasonality and Publisher Ad Revenue | The End of Q3

Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]