Results for the tag: #monetization metrics
07.06.2022
Ad Viewability | What is It and How to Improve It?
Ad viewability is one of the most frequently discussed topics in the advertising industry. It’s sometimes referred to as […]
14.04.2022
eCPM, rCPM and Fill Rate | Important Monetization Metrics
Previously, we explained the differences between eCPM and CPM. This article will extend our discussion by comparing eCPM, rCPM, […]
20.01.2022
eCPM vs CPM | Differences, Formula and How to Calculate?
eCPM and CPM are one of the most common monetization metrics out there. However, publishers often get confused about […]
30.09.2021
Average eCPM Can Be Misleading for Publishers
Publishers often evaluate the overall results by looking at the average eCPM. This can be right for a quick […]
08.07.2021
What is Frequency in Advertising and Why is it Important?
In advertising, frequency determines the number of times an internet user will see an ad in a certain amount […]
14.01.2021
What Publishers Need To Know About eCPM Drop Each January?
After the most successful season for publishers has ended, there comes the Q1 of 2021. We greet this quarter […]
