Results for the tag: #header-bidding
Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]
Since creating content consistently is a difficult job in itself, many publishers reach out to website monetization platforms to […]
If you’re currently monetizing your website with Google AdSense, you’re in the right place. Why? Because you might be […]
Header bidding technology is part of the programmatic ecosystem. In fact, the adoption rate for this technology has reached […]
Q4 is the most successful and profitable season for publishers and advertisers. Even though the reports show great results, […]
We sometimes get the question from our clients–why ads are not showing on my website. The truth is–there can […]
Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]
Almost every monetization company uses a client-side header bidding model, but the future of programmatic advertising leads toward another […]
In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]
In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]
There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]
Programmatic is the process of buying and selling media in an automated way. Since each publisher’s ad inventory is […]
Our previous article covered all the basics regarding the SaaS business model and how it works in programmatic. Now, […]
Header bidding is a fantastic solution that allows publishers to maximize their ad revenue. As of March 2019, 79.2% […]
[Updated 28.10.2021] Have you noticed a drop in CTR and ad impressions? Here’s something you should look into immediately. […]