Results for the tag: #header-bidding

Since creating content consistently is a difficult job in itself, many publishers reach out to website monetization platforms to […]

If you’re currently monetizing your website with Google AdSense, you’re in the right place.  Why? Because you might be […]

Header bidding technology is part of the programmatic ecosystem. In fact, the adoption rate for this technology has reached […]

Q4 is the most successful and profitable season for publishers and advertisers. Even though the reports show great results, […]

We sometimes get the question from our clients–why ads are not showing on my website. The truth is–there can […]

Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]

Last year in the US, ad viewability levels increased across all formats to almost 70%. Both publishers and advertisers […]

Almost every monetization company uses a client-side header bidding model, but the future of programmatic advertising leads toward another […]

In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]

In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]

There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]

Programmatic is the process of buying and selling media in an automated way. Since each publisher’s ad inventory is […]

Our previous article covered all the basics regarding the SaaS business model and how it works in programmatic. Now, […]

Header bidding is a fantastic solution that allows publishers to maximize their ad revenue. As of March 2019, 79.2% […]

[Updated 28.10.2021] Have you noticed a drop in CTR and ad impressions? Here’s something you should look into immediately. […]