A classic setup where prebid auction controller JS is implemented in the website's header and publishers GAM codes in the body. This setup allows it to connect all of the publisher's ad space and optimize direct campaigns with programmatic demand partners (Google AdX, SSPs, DSPs, and Deals). All campaigns and programmatic bids compete in the same header bidding auction and increase publishers' ad revenue. It's also a hybrid HB solution because programmatic bids are coming from both client-side auction and server-side auction.
Most importantly, this is a software service where Setupad implements a preconfigured prebid.js technology and adapters to connect with existing publisher's SSP accounts. The ad revenue is directly paid to the publisher, and Setupad earns a fixed tech fee. Publishers can opt-in to use Setupad SSP accounts to extend their current list of demand partners.
Improves the user experience with the faster loading speed of the ads. Since auctions start taking place faster, it generates more filled impressions.
Fully compressed and stored on cloud ad server before uploading to users' browsers. The template allows optimizing the list of libraries necessary for each particular user and ad placement.
Allows connecting to a limitless number of demand partners with a single server call. These server-to-server (S2S) connections provide faster bid response and additional demand, generating incremental revenue.
Most up-to-date and complete stack unifying 4 main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (OB), and Amazon's Transparent Ad Marketplace (TAM).
Useful tool during the onboarding process. The main functionality of this extension is to report unwanted ads. Extension collects necessary information for Setupad to successfully block the particular advertiser across all demand sources.