Setupad Header Bidding SaaS Solution

Testre szabott prebid.js szoftver, mely összekapcsolható a kiadó meglevő SSP fiókjaival és a Google-lel is optimalizál.

Header Bidding (HB) SaaS is a Direct Prebid.js Monetization Solution

A classic setup where prebid auction controller JS is implemented in the website's header and publishers GAM codes in the body.

This setup allows it to connect all of the publisher's ad space and optimize direct campaigns with programmatic demand partners (Google AdX, SSPs, DSPs, and Deals).

All campaigns and programmatic bids compete in the same header bidding auction, increasing publishers' ad revenue.

It's also a hybrid HB solution because programmatic bids are coming from both - client-side auctions and server-side auctions.

WHO IS THIS SOLUTION FOR?

Suggested For Websites With >50M Monthly Visits

Most importantly, this is a software service where Setupad implements a preconfigured prebid.js technology and adapters to connect with existing publisher's SSP accounts.

The ad revenue is directly paid to the publisher, and Setupad earns a fixed tech fee. Publishers can opt-in to use Setupad SSP accounts to extend their current list of demand partners.

PROS

Direct implementation into the website code that eliminates unnecessary calls to the ad server
Impression szintű, teljes körű optimalizálás a direkt és programmatic értékesítés között
Bevétel megosztás helyett fix CPM díj

CONS

A more complex implementation that requires additional codes on the website and API access to the publisher GAM account
Trafficking of your own SSP accounts that require publishers to have their own AdOps

Prebid JS auction controller code - lightweight and stored on CDN

Improves the user experience with the faster loading speed of the ads. Since auctions start taking place faster, it generates more filled impressions.

Prebid.js auto-template - efficient management of demand partner adaptors (SSPs, DSPs)

Fully compressed and stored on cloud ad server before uploading to users' browsers. The template allows optimizing the list of libraries necessary for each particular user and ad placement.

Prebid.js cloud adserver - scalable and secure architecture

Allows connecting to a limitless number of demand partners with a single server call. These server-to-server (S2S) connections provide faster bid response and additional demand, generating incremental revenue.

Hybrid header bidding solution

Most up-to-date and complete stack unifying four main auction technologies– Prebid browser-side, Prebid server-side, Google's Open Bidding (OB), and Amazon's Transparent Ad Marketplace (TAM).

Setupad Chrome extension to monitor Setupad ads

Useful tool during the onboarding process. The main functionality of this Setupad extension is to report unwanted ads. Extension collects the necessary information for Setupad to successfully block the particular advertiser across all demand sources.

With our Header Bidding SaaS solution, you will also benefit from these useful features

Viewable Bid Optimization

A smart ad refresh algorithm that doesn't diminish the average eCPM. Only viewable ads are refreshed and generate extra yield for ads above the average eCPM.

Premium Ad Quality

Setupad service comes with an extensive blocklist and an additional real-time blocking software package. Setupad avoids malicious ads and ensures premium ad quality for all users.

Cloud Infrastructure

Distributed systems across several cloud platforms-Azure, DigitalOcean, and Google Cloud ensure flexibility in Setupad service, nearly perfect uptime ratios, and availability worldwide.