Setupad Blog | Latest AdTech News

26.02.2021

Outstream Video Ads | Advantages and Disadvantages

According to Pubmatic, video will account for 30.5% of overall display ad spend in 2021, or $61.3 billion. With […]

16.02.2021

Cookies vs Cache | Everything Publishers Should Know

In our recent article, we covered 7 types of internet cookies. Today, it’s time to dive deeper and explore […]

10.02.2021

Header Bidding Wrapper VS Header Bidding SaaS

Our previous article covered all the basics regarding the SaaS business model and how it works in programmatic. Now, […]

03.02.2021

5 Proven Tips to Reduce Page Latency with Header Bidding

Header bidding is a fantastic solution that allows publishers to maximize their ad revenue. As of March 2019, 79.2% […]

29.01.2021

What is SaaS? | Software as a Service Explained

In this article, we will explain to you how the SaaS business model works and what it is. After […]

21.01.2021

7 Types of Internet Cookies | Everything You Should Know

A few years back, the digital industry declared war on third-party cookies. We hear a lot about “good” and […]

14.01.2021

What Publishers Need To Know About eCPM Drop Each January?

After the most successful season for publishers has ended, there comes the Q1 of 2021. We greet this quarter […]

13.01.2021

Programmatic Advertising Industry Trends for 2021

Programmatic Advertising is the leading advertising method today. Each Google update and technological improvement impacts not only publishers, advertisers, […]

30.12.2020

What is a Walled Garden? | Everything You Should Know

We hear about the concept of a walled garden often these days. Ever wondered what it means? The term […]

17.12.2020

Acapellas.eu–Placing Sticky Sidebar Ads Increased Ad Revenue

How Setupad gained the client’s trust and managed to increase ad revenue by 20% About Acapellas.eu Acapellas.eu is one […]

14.12.2020

10 SEO Tips to Increase Organic Traffic in 2021

SEO (Search Engine Optimization) is vital for any publisher. In today’s oversaturated landscape and constant change of algorithms, it […]

08.12.2020

Google Two-Click Penalty | What is It and How to Fix

As a publisher, if you have noticed a drop in CTR and ad impressions, here’s something you should look […]

30.11.2020

Core Web Vitals | Important Metrics for Publishers

Google has finally announced that in May 2021, they are going to roll out the official ranking factor change–Core […]

26.11.2020

How to Implement Google AMP for WordPress | Ultimate Guide

In our previous article, we covered everything you need to know about Google AMP. AMP greatly improves user experience […]

19.11.2020

What are Interstitial Ads and Should You Use Them?

Interstitial ads now are one of the most popular ad formats available on the web. If interstitials are implemented […]

13.11.2020

What is Google AMP? | Everything Publishers Should Know

According to Google, 50% of the whole web traffic comes from mobile, and page speed is a critical factor […]

29.10.2020

What Publishers Should Know About Ad Blockers in 2021

Ad blockers are a big issue for publishers and have a direct impact on their ad revenue stream. For […]

22.10.2020

Google’s AI Search Update 2020 | What Publishers Should Know

Last week, Google announced a new update about recent research in AI (artificial intelligence) and how BERT is now […]

Web Interstitial Increased Ad Revenue by 42% | Case Study