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14.04.2021

Web Interstitial Increased Ad Revenue by 42% | Case Study

Most likely, you have already heard about the benefits regarding interstitial ads, like higher CPM prices than standard ad […]

09.04.2021
AMP ADS: What They Are and How To Get Started?

When Google launched AMP (Accelerated Mobile Pages) project in 2015, it had the idea to create a one-of-a-kind user-first […]

31.03.2021
How Many Ads Should I Put on My Website?

There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]

24.03.2021
What is Contextual Advertising and Why It Matters?

Last year Google announced that they will eliminate third-party cookies by the end of 2022. The industry is currently […]

18.03.2021
How are Rich Media Ads Different from Other Ad Formats?

The latest research shows that for 2020 in the US, just more than half of the mobile display advertising […]

11.03.2021
Open and Private Auction, Preferred Deals, Programmatic Guaranteed | Explained

Programmatic is the process of buying and selling media in an automated way. Since each publisher’s ad inventory is […]

04.03.2021
What is Bot Traffic? | How to Detect Bot Traffic?

The latest statistics show that in 2019, overall bot traffic grew by 24% compared to 2018. This article will […]

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26.02.2021
Outstream Video Ads | Advantages and Disadvantages

According to Pubmatic, video will account for 30.5% of overall display ad spend in 2021, or $61.3 billion. With […]

16.02.2021
Cookies vs Cache | Everything Publishers Should Know

In our recent article, we covered 7 types of internet cookies. Today, it’s time to dive deeper and explore […]

10.02.2021
Header Bidding Wrapper VS Header Bidding SaaS

Our previous article covered all the basics regarding the SaaS business model and how it works in programmatic. Now, […]

03.02.2021
5 Proven Tips to Reduce Page Latency with Header Bidding

Header bidding is a fantastic solution that allows publishers to maximize their ad revenue. As of March 2019, 79.2% […]

29.01.2021
What is SaaS? | Software as a Service Explained

In this article, we will explain to you how the SaaS business model works and what it is. After […]

21.01.2021
7 Types of Internet Cookies | Everything You Should Know

A few years back, the digital industry declared war on third-party cookies. We hear a lot about “good” and […]

14.01.2021
What Publishers Need To Know About eCPM Drop Each January?

After the most successful season for publishers has ended, there comes the Q1 of 2021.  We greet this quarter […]

13.01.2021
Programmatic Advertising Industry Trends for 2021

Programmatic Advertising is the leading advertising method today. Each Google update and technological improvement impacts not only publishers, advertisers, […]

30.12.2020
What is a Walled Garden? | Everything You Should Know

We hear about the concept of a walled garden often these days. Ever wondered what it means? The term […]

17.12.2020
Acapellas.eu–Placing Sticky Sidebar Ads Increased Ad Revenue

How Setupad gained the client’s trust and managed to increase ad revenue by 20% About Acapellas.eu Acapellas.eu is one […]

14.12.2020
10 SEO Tips to Increase Organic Traffic in 2021

SEO (Search Engine Optimization) is vital for any publisher. In today’s oversaturated landscape and constant change of algorithms, it […]

08.12.2020
Google Two-Click Penalty | What is It and How to Fix

As a publisher, if you have noticed a drop in CTR and ad impressions, here’s something you should look […]

30.11.2020
Core Web Vitals | Important Metrics for Publishers

Google has finally announced that in May 2021, they are going to roll out the official ranking factor change–Core […]

26.11.2020
How to Implement Google AMP for WordPress | Ultimate Guide

In our previous article, we covered everything you need to know about Google AMP. AMP greatly improves user experience […]

19.11.2020
What are Interstitial Ads and Should You Use Them?

Interstitial ads now are one of the most popular ad formats available on the web. If interstitials are implemented […]

13.11.2020
What is Google AMP? | Everything Publishers Should Know

According to Google, 50% of the whole web traffic comes from mobile, and page speed is a critical factor […]

29.10.2020
What Publishers Should Know About Ad Blockers in 2021

Ad blockers are a big issue for publishers and have a direct impact on their ad revenue stream. For […]

22.10.2020
Google’s AI Search Update 2020 | What Publishers Should Know

Last week, Google announced a new update about recent research in AI (artificial intelligence) and how BERT is now […]

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