Setupad Blog | Latest AdTech News

03.06.2021

Digital Ad Formats | Ultimate Guide for Beginners

Many publishers who have decided to display programmatic ads discover that there are many ad formats out there but […]

27.05.2021

What to Do if My Website Doesn’t Pass Core Web Vitals?

Google’s official ranking factor update Core Web Vitals will be launched in mid-June 2021. Your numbers should be green […]

20.05.2021

What is Ad Discrepancy and How to Reduce It

You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]

17.05.2021

Client-side vs Server-side Header Bidding | What’s the Difference?

Almost every monetization company uses a client-side header bidding model, but the future of programmatic advertising leads toward another […]

07.05.2021

3 Tips for Price Floor Optimization in Programmatic

In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]

30.04.2021

Insertion Order (IO): Everything Publishers Should Know

If you, as a publisher, had previously closed or currently have direct deals with advertisers, you might have heard […]

22.04.2021

First-Price vs Second-Price Auction | Differences Explained

In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]

14.04.2021

Web Interstitial Increased Ad Revenue by 42% | Case Study

Most likely, you have already heard about the benefits regarding interstitial ads, like higher CPM prices than standard ad […]

09.04.2021

AMP ADS: What They Are and How To Get Started?

When Google launched AMP (Accelerated Mobile Pages) project in 2015, it had the idea to create a one-of-a-kind user-first […]

31.03.2021

How Many Ads Should I Put on My Website?

There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]

24.03.2021

What is Contextual Advertising and Why It Matters?

Last year Google announced that they will eliminate third-party cookies by the end of 2022. The industry is currently […]

18.03.2021

How are Rich Media Ads Different from Other Ad Formats?

The latest research shows that for 2020 in the US, just more than half of the mobile display advertising […]

11.03.2021

Open and Private Auction, Preferred Deals, Programmatic Guaranteed | Explained

Programmatic is the process of buying and selling media in an automated way. Since each publisher’s ad inventory is […]

04.03.2021

What is Bot Traffic? | How to Detect Bot Traffic?

The latest statistics show that in 2019, overall bot traffic grew by 24% compared to 2018. This article will […]

26.02.2021

Outstream Video Ads | Advantages and Disadvantages

According to Pubmatic, video will account for 30.5% of overall display ad spend in 2021, or $61.3 billion. With […]

16.02.2021

Cookies vs Cache | Everything Publishers Should Know

In our recent article, we covered 7 types of internet cookies. Today, it’s time to dive deeper and explore […]

10.02.2021

Header Bidding Wrapper VS Header Bidding SaaS

Our previous article covered all the basics regarding the SaaS business model and how it works in programmatic. Now, […]

03.02.2021

5 Proven Tips to Reduce Page Latency with Header Bidding

Header bidding is a fantastic solution that allows publishers to maximize their ad revenue. As of March 2019, 79.2% […]

SSP vs Monetization Platform | Difference Explained