21.10.2021
What is Ad Refresh and Is It Necessary for Your Website?
Ad refresh is one of the techniques that allows publishers to maximize their ad revenue. However, it’s important to […]
14.10.2021
What is Header Bidding? | Explained
Header bidding technology is part of the programmatic ecosystem. In fact, the adoption rate for this technology has reached […]
06.10.2021
Google AdSense Bid Types and Tips | Explained
Google AdSense has different bid types, which impact how publishers are earning their ad revenue. It’s important to understand […]
30.09.2021
Average eCPM Can Be Misleading for Publishers
Publishers often evaluate the overall results by looking at the average eCPM. This can be right for a quick […]
23.09.2021
What is an Ad Server? | A Complete Guide for Publishers
The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important. […]
16.09.2021
Can Header Bidding Technology Outperform Google AdSense?
Q4 is the most successful and profitable season for publishers and advertisers. Even though the reports show great results, […]
08.09.2021
How Can Publishers Prepare for Apple iOS 15 Email Privacy Update?
Apple’s iOS 15 email privacy update will roll out in September 2021. The update will essentially transform the way […]
