Web Interstitial Increased Ad Revenue by 42% | Case Study
Most likely, you have already heard about the benefits regarding interstitial ads, like higher CPM prices than standard ad […]
Most likely, you have already heard about the benefits regarding interstitial ads, like higher CPM prices than standard ad […]
When Google launched AMP (Accelerated Mobile Pages) project in 2015, it had the idea to create a one-of-a-kind user-first […]
There is a common misconception among publishers surrounding ad placement count on a website. Many believe that more ad […]
Last year Google announced that they will eliminate third-party cookies by the end of 2022. The industry is currently […]
The latest research shows that for 2020 in the US, just more than half of the mobile display advertising […]
Programmatic is the process of buying and selling media in an automated way. Since each publisher’s ad inventory is […]
The latest statistics show that in 2019, overall bot traffic grew by 24% compared to 2018. This article will […]
According to Pubmatic, video will account for 30.5% of overall display ad spend in 2021, or $61.3 billion. With […]
In our recent article, we covered 7 types of internet cookies. Today, it’s time to dive deeper and explore […]
Our previous article covered all the basics regarding the SaaS business model and how it works in programmatic. Now, […]
Header bidding is a fantastic solution that allows publishers to maximize their ad revenue. As of March 2019, 79.2% […]
In this article, we will explain to you how the SaaS business model works and what it is. After […]
A few years back, the digital industry declared war on third-party cookies. We hear a lot about “good” and […]
After the most successful season for publishers has ended, there comes the Q1 of 2021. We greet this quarter […]
Programmatic Advertising is the leading advertising method today. Each Google update and technological improvement impacts not only publishers, advertisers, […]
We hear about the concept of a walled garden often these days. Ever wondered what it means? The term […]
How Setupad gained the client’s trust and managed to increase ad revenue by 20% About Acapellas.eu Acapellas.eu is one […]
SEO (Search Engine Optimization) is vital for any publisher. In today’s oversaturated landscape and constant change of algorithms, it […]
As a publisher, if you have noticed a drop in CTR and ad impressions, here’s something you should look […]
Google has finally announced that in May 2021, they are going to roll out the official ranking factor change–Core […]
In our previous article, we covered everything you need to know about Google AMP. AMP greatly improves user experience […]
Interstitial ads now are one of the most popular ad formats available on the web. If interstitials are implemented […]
According to Google, 50% of the whole web traffic comes from mobile, and page speed is a critical factor […]
Ad blockers are a big issue for publishers and have a direct impact on their ad revenue stream. For […]
Last week, Google announced a new update about recent research in AI (artificial intelligence) and how BERT is now […]