12.05.2022
What is Supply Path Optimization (SPO) in Programmatic
Supply path optimization, or SPO, became an adtech industry’s buzzword in 2016. Supply path optimization in programmatic is not […]
05.05.2022
What is an SSL Certificate and Why Does Your Website Need It?
An SSL certificate is a must for any website that cares about its security. It brings more trust from […]
28.04.2022
7 Tips to Improve User Experience with Ads
We hear a lot about how to improve user experience these days. Ultimately, with Google’s Page Experience update and […]
22.04.2022
How to Use Internal Links to Boost SEO | A Complete Guide
Internal links play an essential role in creating an enhanced and understandable website structure. Internal linking improves the user […]
21.04.2022
AMP ADS: Should Publishers Use Them to Increase Ad Revenue?
In one of our previous articles, we talked about Google AMP. Today, let’s dive deeper and explore AMP ads. […]
14.04.2022
eCPM, rCPM and Fill Rate | Important Monetization Metrics
Previously, we explained the differences between eCPM and CPM. This article will extend our discussion by comparing eCPM, rCPM, […]
07.04.2022
What Are Topic Clusters and How Do They Help SEO?
Topic clusters might sound confusing at first, but they are essential for any content marketing strategy. Utilizing topic clusters […]
