Glossary
Welcome to the Setupad Ad Tech Glossary—your comprehensive guide to digital advertising and programmatic media buying terminology. Whether you’re a publisher, an advertiser, or just starting to explore the world of ad tech, this glossary provides clear, concise explanations for all the key terms you need to know. Dive in and enhance your knowledge today!
/æd ˈblɑkər/
An ad blocker is a content filtering tool designed to remove or alter advertisements on websites and applications. Ad blockers are commonly available as browser extensions, such as Adblock Plus or uBlock Origin, and as standalone software like AdGuard. These tools work by identifying ad elements on a page and either blocking them entirely or replacing them with alternative content.
In [...]
/ˈkʊkiz/
(Also known as Internet Cookies or Web Cookies)
Cookies are small text files stored on a user’s device by a website they visit. These files contain bits of information, such as user preferences, login details, and browsing activity, enabling the website to recognize the user and personalize their experience.
By remembering past interactions, cookies make browsing faster, smoother [...]
/ˈgugəl sɜrʧ kənˈsoʊl/
Google Search Console (GSC) is a free tool provided by Google to help publishers, webmasters, and SEO professionals monitor, maintain, and troubleshoot their website’s presence in Google Search results. Unlike paid search tools, GSC focuses solely on organic reach, giving you insights into how your site performs in search and how users interact with your content.
What [...]
